A slogan is a short phrase that rallies or sells: Tilak’s Swaraj is my birthright, Gandhi’s Do or Die, Shastri’s Jai Jawan Jai Kisan, Nike’s Just Do It. This list gives 821 famous slogans from A to Z, with who used each one, what it means and the story behind it.
What the list covers
The list gathers the slogans exams ask about and educated readers know: the cries of the Indian freedom struggle, Indian election and government campaign slogans, political, revolutionary and wartime slogans from around the world, U.S. presidential campaign lines, brand taglines from India and abroad, newspaper and media slogans, tourism lines, Olympic and other sports slogans, and public health and safety campaigns. A few famous rallying lines from speeches are included and labeled as quotations. Where the coiner of a slogan is disputed, the notes give each claim, and where a slogan was dropped, replaced or revived, the note says when. Formal mottoes, adopted to last in a law, a charter or a coat of arms, have their own List of Mottoes.
Reading the table
The first column names whose slogan it is: the person who coined, raised or used it, the party, the company or the campaign. Well-known other names also appear in the list, so New York Times and NYT both lead to the same entry. The second gives the slogan as it was first written, with a romanization after any non-Latin script. Each note opens with the kind of slogan, such as Freedom struggle slogan, Indian election slogan or Brand slogan, then gives the meaning in English, the year and the story behind it. The three buttons beside the search box show the freedom struggle slogans, all Indian slogans or all brand slogans at once; typing in the box searches the whole list again.
Slogans and Who Gave Them
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| Slogan of | Slogan | Notes |
|---|---|---|
| 2006 FIFA World Cup (Germany) | A time to make friends | Sports slogan English slogan of the 2006 FIFA World Cup hosted by Germany. |
| 2010 Commonwealth Games (Delhi) | Come out and play | Sports slogan First used in 2010. Official motto of the XIX Commonwealth Games in Delhi, inviting athletes to compete and Indians to support the Games. A.R. Rahman's theme song Jiyo Utho Badho Jeeto was based on it. |
| 2010 FIFA World Cup (South Africa) | Ke Nako. Celebrate Africa's Humanity | Sports slogan “It's time. Celebrate Africa's humanity.” Sesotho and English. Launched Nov. 25, 2007, by organizing committee chairman Irvin Khoza during the broadcast of the preliminary draw in Durban for the first World Cup held in Africa. |
| 2014 FIFA World Cup (Brazil) | All in one rhythm | Sports slogan First used in 2012. Chosen by FIFA from research on Brazilian public sentiment toward the tournament. |
| 2022 Commonwealth Games (Birmingham) | Games for Everyone | Sports slogan Official motto of the Birmingham 2022 Commonwealth Games, meant to link athletes with communities across the West Midlands. |
| 3M | Science. Applied to Life. | Brand slogan 3M brand line that presents the company's science as the base of its products, used by 3M on its corporate brand pages. |
| 7 Up | The Uncola | Brand slogan The Seven-Up Company hired J. Walter Thompson's Chicago office in 1967, and the first Uncola campaign appeared in 1968, pitching 7 Up as distinct from the leading colas. The company dropped the slogan in 1998. |
| Škoda | Simply Clever | Brand slogan Brand claim of Czech carmaker Škoda; the company traces the Simply Clever concept to the first-generation Superb of 2001 and its breakthrough to the Roomster concept car at the 2003 Frankfurt motor show. |
A
| Slogan of | Slogan | Notes |
|---|---|---|
| Aaj Tak | सबसे तेज़ (Sabse Tez) | Indian media slogan “The fastest.” Hindi. Tagline of the India Today Group's Hindi news channel Aaj Tak, promising the fastest news. |
| Aam Aadmi Party | झाड़ू चलाओ, बेईमान भगाओ (Jhadu Chalao, Beiman Bhagao) | Indian election slogan “Wield the broom, drive out the dishonest.” Hindi. AAP slogan of the 2014 Lok Sabha polls. The broom is the party's symbol for sweeping away corruption. |
| Aam Aadmi Party (2024 campaign) | जेल का जवाब वोट से (Jail Ka Jawab Vote Se) | Indian election slogan “Answer the jailing with your vote.” Hindi. AAP slogan of the 2024 Lok Sabha campaign that turned Arvind Kejriwal's arrest into an appeal to voters. |
| AAP | झाड़ू चलाओ, बेईमान भगाओ (Jhadu Chalao, Beiman Bhagao) | Indian election slogan “Wield the broom, drive out the dishonest.” Hindi. AAP slogan of the 2014 Lok Sabha polls. The broom is the party's symbol for sweeping away corruption.Listed under Aam Aadmi Party |
| AAP (2024 campaign) | जेल का जवाब वोट से (Jail Ka Jawab Vote Se) | Indian election slogan “Answer the jailing with your vote.” Hindi. AAP slogan of the 2024 Lok Sabha campaign that turned Arvind Kejriwal's arrest into an appeal to voters.Listed under Aam Aadmi Party (2024 campaign) |
| Aatmanirbhar Bharat | आत्मनिर्भर भारत (Aatmanirbhar Bharat) | Indian government campaign “Self-reliant India.” Hindi. First used in 2020. Call for economic self reliance and local production introduced by Prime Minister Modi in response to the COVID-19 pandemic. |
| ABP News | सिर्फ़ नाम बदला है (Sirf Naam Badla Hai) | Indian media slogan “Only the name has changed.” Hindi. Campaign line used when Star News was renamed ABP News. |
| ABP News | आपको रखे आगे (Aapko Rakhe Aage) | Indian media slogan “Keeps you ahead.” Hindi. Tagline of the Hindi news channel ABP News, retained in a 2013 Lowe Lintas campaign. |
| Abraham Lincoln | Lincoln and Liberty, Too! | Election campaign slogan Lincoln campaign slogan that was also a song. |
| Abraham Lincoln (1864 campaign) | Don't swap horses in the middle of the stream | Election campaign slogan First used in 1864. Means do not change leaders in the middle of a crisis. Argued for Lincoln's reelection during the Civil War under the National Union Party banner; Franklin D. Roosevelt reused it in 1944. |
| Accenture | High Performance Delivered | Brand slogan Accenture tagline launched in October 2003, replacing Innovation Delivered, with golfer Tiger Woods signed to represent its High Performance Business strategy. |
| Ace Hardware | The Helpful Place | Brand slogan Ace Hardware calls itself the helpful place, a line featured in its March 2013 marketing campaign built on a more personal kind of helpful. It follows the retailer's earlier slogan Ace is the place with the helpful hardware man, later changed to helpful hardware folks. |
| ACT UP | ACT UP! Fight Back! Fight AIDS! | Movement slogan Original 1987 slogan of ACT UP, the AIDS Coalition to Unleash Power, formed in New York City. The group still uses it. |
| Adidas | Impossible Is Nothing | Brand slogan Global campaign launched in 2004 by 180/TBWA, Adidas's largest brand campaign to that point, featuring Muhammad Ali alongside athletes such as David Beckham. |
| Adidas | You Got This | Brand slogan Adidas launched You Got This as its 2024 global brand campaign in February 2024 to disarm negative pressure in sport, with a third and final chapter tied to the Paris Olympic and Paralympic Games. You Got This is the campaign's name and slogan. |
| Adobe | Creativity for All | Brand slogan Adobe campaign name and slogan created by Goodby Silverstein & Partners, with a U.S. spot that premiered during the Academy Awards in February 2020. Each #CreativityForAll social post triggered a donation to Teach for America. |
| Advertising Council | I am an American | Organization slogan Advertising Council campaign of 2001 created by GSD&M Advertising, drawing on the motto E Pluribus Unum. |
| African American Policy Forum | Say Her Name | Movement slogan Hashtag and movement name created by the African American Policy Forum, cofounded by Kimberle Crenshaw, in December 2014. It highlights Black women killed in police violence, alongside Black Lives Matter. |
| African National Congress | A Better Life for All | Election campaign slogan Campaign slogan of the African National Congress in South Africa's first democratic election in April 1994, with Nelson Mandela as its presidential candidate. Thabo Mbeki's campaign used the phrase again in the 2004 election. |
| African National Congress and anti-apartheid movement | Amandla! Awethu! | Movement slogan “Power! It is ours!” Xhosa and Zulu. Call and response of the struggle against apartheid in South Africa: a leader shouted Amandla (power) and the crowd answered Awethu; trade unions and protest movements still use it. |
| Air France | Air France, France is in the air | Brand slogan Marketing slogan of a campaign by Paris agency BETC unveiled in April 2014. |
| AirAsia | Now Everyone Can Fly | Brand slogan Tagline of the Malaysian low cost airline led by Tony Fernandes, still used by its airline business. For Everyone, launched in 2020, belonged to the separate AirAsia super app. |
| Airbnb | Belong Anywhere | Brand slogan Introduced with Airbnb's July 2014 rebrand by London agency DesignStudio, which also created the Bélo symbol. |
| Airtel | हर एक फ्रेंड ज़रूरी होता है (Har Ek Friend Zaroori Hota Hai) | Indian brand slogan “Every friend is important.” Hindi. Friendship campaign created by Taproot Dentsu in 2011, its first work for Airtel. |
| Airtel | Express Yourself | Indian brand slogan Bharti's common brand theme for Airtel in 2003, created by Rediffusion Dentsu Young & Rubicam; it followed the earlier lines The power to keep in touch and Live every moment. |
| Airtel | Live Every Moment | Indian brand slogan Airtel tagline used before Express Yourself as mobile telephony expanded to more price sensitive buyers. |
| Airtel | The power to keep in touch | Indian brand slogan Early Airtel tagline from the period when mobile phones were status symbols in India. |
| Al Jazeera | The Opinion and the Other Opinion | Media slogan English (rendering of the Arabic slogan). English rendering of the Arabic slogan of Al Jazeera, which went on air in November 1996. Presenter Jamil Azar said he wrote it, summarizing the founding board's ideas, and called it a break from the norms of Arab media. |
| Alicia Garza, Patrisse Cullors and Opal Tometi | Black Lives Matter | Movement slogan Alicia Garza introduced the phrase in a July 2013 Facebook post after George Zimmerman's acquittal in the killing of Trayvon Martin; Patrisse Cullors made it a hashtag and Opal Tometi spread it. It surged after the August 2014 police killing of Michael Brown in Ferguson, Missouri. |
| Alien (1979 film) | In space no one can hear you scream | Media slogan Poster tagline for the 1979 science fiction horror film Alien, often ranked the greatest film tagline. |
| All India Football Federation (India national football team) | #BackTheBlue | Indian sports slogan Fan rallying slogan for the Indian national football team, printed on AIFF licensed merchandise launched with The Souled Store on Sept. 22, 2017. |
| All India Trinamool Congress (Mamata Banerjee) | মা মাটি মানুষ (Maa, Maati, Manush) | Indian election slogan “Mother, motherland, people.” Bengali. Trinamool Congress slogan in West Bengal, prominent in the party's 2009 campaign under Mamata Banerjee. |
| All India Trinamool Congress (Mamata Banerjee) | দিদিকে বলো (Didi Ke Bolo) | Indian election slogan “Tell Didi.” Bengali. Didi, meaning elder sister, is the popular name of Mamata Banerjee. Public outreach campaign the Trinamool Congress launched on July 29, 2019, ahead of the 2021 West Bengal Assembly election. |
| All India Trinamool Congress (Mamata Banerjee) | খেলা হবে (Khela Hobe) | Indian election slogan “The game is on.” Bengali. First popularized in 2013 by Bangladeshi Awami League politician Shamim Osman at a rally in Narayanganj. The Trinamool Congress made it its unofficial anthem in the 2021 West Bengal Assembly election, and Mamata Banerjee later declared Aug. 16 Khela Hobe Divas. |
| Allstate | You're in Good Hands with Allstate | Brand slogan Coined in 1950 by an Allstate general sales manager whose wife told him their sick daughter was in good hands with the doctor; he repeated the remark at a sales meeting. It has anchored Allstate's advertising ever since. |
| Almond Joy and Mounds | Sometimes you feel like a nut, sometimes you don't | Brand slogan Peter Paul candy bar jingle from 1977 contrasting Almond Joy with the nutless Mounds. |
| Amar Ujala | जोश सच का (Josh Sach Ka) | Indian media slogan “The passion of truth.” Hindi. Brand philosophy and tagline of the Hindi daily Amar Ujala. Its 2011 campaign Tab aur Ab, created by Dhar & Hoon, was an extension of this line. |
| Ambedkarite movement | जय भीम (Jai Bhim) | Indian movement slogan “Hail Bhim; victory to Bhim.” Hindustani. Greeting and rallying cry used by Indians, especially Ambedkarites, to honor B. R. Ambedkar. It salutes Ambedkar rather than being a phrase he coined. |
| American colonists (James Otis Jr.) | No taxation without representation | Revolutionary slogan Rallying cry of the colonial dispute over British taxes, in use in Boston by 1765 at the time of the Stamp Act; James Otis Jr. is most famously linked to the line Taxation without representation is tyranny. |
| American Egg Board | The Incredible, Edible Egg | Brand slogan Created in 1974 by the agency Campbell Mithun for the U.S. egg industry's promotion board, the slogan first appeared in a television commercial in 1977. It became the board's long-running signature line. |
| American Express | Don't leave home without it | Brand slogan Campaign by Ogilvy & Mather for American Express traveler's checks from the mid 1970s, first fronted by actor Karl Malden; it ran until the late 1990s. |
| American Express | Membership Has Its Privileges | Brand slogan Line of the Ogilvy & Mather "Portraits" campaign for the American Express card that began in 1987, featuring celebrities such as Sophia Loren, Ray Charles, Luciano Pavarotti and John Cleese. |
| American Foundation for AIDS Research (Advertising Council) | Help stop AIDS. Use a condom. | Public health slogan AIDS prevention campaign of 1988 created by Scali, McCabe, Sloves for the Advertising Council. |
| Amnesty International UK | Protect the Human | Organization slogan Amnesty International UK launched Protect the Human on Oct. 23, 2005, as a nationwide drive to get a million people in the UK to speak out for human rights. It is the campaign's name and slogan. |
| Amul | अमूल दूध पीता है इंडिया (Amul Doodh Peeta Hai India) | Indian brand slogan “India drinks Amul milk.” Hindi. Campaign line for Amul milk created by the agency Draft FCB Ulka to proclaim Amul's leadership in milk. |
| Amul | The Taste of India | Indian brand slogan Corporate brand line of Amul, the Gujarat Cooperative Milk Marketing Federation brand, used as the sign-off across its products. |
| Amul | Utterly Butterly Delicious | Indian brand slogan Introduced in 1966. A rhyming play on utterly, meaning the butter is completely delicious. Created by Sylvester daCunha of the agency ASP for Amul butter, with the Amul girl mascot; the first hoarding went up in Mumbai in 1967. It is regarded as one of the longest running campaigns in the world. |
| Angela Merkel | Wir schaffen das | Political slogan “We can manage this.” German. Phrase used by German Chancellor Angela Merkel to defend her open border policy during the 2015 European migrant crisis. |
| Anti-partition movement (Calcutta Town Hall meeting) | स्वदेशी (Swadeshi) | Indian movement slogan “Of one's own country.” Hindi/Bengali. Watchword of the movement against the Partition of Bengal, formally proclaimed with the Boycott Resolution at the Calcutta Town Hall on Aug. 7, 1905, calling for Indian goods and a boycott of Manchester cloth and Liverpool salt. |
| Anti-shogunate rebels (Japan) | 尊王攘夷 (Sonnō jōi) | Revolutionary slogan “Revere the emperor, expel the barbarians.” Japanese. Rallying cry of the rebels who overthrew the Tokugawa shogunate before 1868; the Meiji leaders replaced it with fukoku kyōhei. |
| Anti-whaling movement | Save the Whales | Movement slogan Rallying cry of the 1970s anti-whaling movement that spread on bumper stickers, fliers, T-shirts and petitions. Greenpeace's June 1975 confrontation with Soviet whalers, broadcast on CBS, made the Save the Whales movement front-page news. |
| Apple | There's an app for that | Brand slogan Catchphrase of Apple's iPhone campaign, with a claimed first use on Jan. 26, 2009. Apple won a U.S. trademark on the phrase in October 2010. |
| Apple | Think different | Brand slogan Apple campaign by the Los Angeles office of TBWA\Chiat\Day, used from 1997 to 2002 after Steve Jobs returned to the company. Jobs chose "different" over "differently" on purpose. |
| Apple (Macintosh) | Introducing Macintosh. For the rest of us. | Brand slogan Headline of Apple's 1984 print campaign launching the original Macintosh, often remembered as "the computer for the rest of us." The Mac itself was introduced with the Ridley Scott directed "1984" Super Bowl commercial. |
| Arab Spring protesters | الشعب يريد إسقاط النظام (Ash-shaʻb yurīd isqāṭ an-niẓām) | Revolutionary slogan “The people want to bring down the regime.” Arabic. Chant born in the Tunisian Revolution on Tunis's Avenue Habib Bourguiba that became the defining slogan of the 2011 Arab Spring in Egypt, Yemen, Bahrain, Libya and Syria. |
| Aragalaya protesters, Sri Lanka | Gota Go Home | Movement slogan Rallying cry of the 2022 Sri Lankan protests against President Gotabaya Rajapaksa over the economic crisis; the protest camp at Galle Face Green in Colombo was named Gotagogama after it. |
| Arby's | We Have the Meats | Brand slogan Arby's tagline introduced in 2014 as part of a brand refresh, developed by Fallon Worldwide at the request of then-CMO Rob Lynch. Actor Ving Rhames voices the commercials; earlier lines included Different Is Good and I'm Thinking Arby's. |
| Argentine human rights movement (CONADEP) | Nunca más | Movement slogan “Never again.” Spanish. Title of the report of Argentina's National Commission on the Disappearance of Persons, chaired by Ernesto Sabato and delivered to President Raul Alfonsin on Sept. 20, 1984. The phrase remains a slogan at annual commemorations of the 1976 military coup. |
| Ariel India (Procter & Gamble) | Share the Load | Indian brand slogan Campaign line created by BBDO India in 2015 that asked whether laundry is only a woman's job. It has continued as the #ShareTheLoad movement promoting equal sharing of housework. |
| Asghar Sodai | پاکستان کا مطلب کیا، لا الہ الا اللہ (Pakistan ka matlab kya, La ilaha illallah) | Indian political slogan “What does Pakistan mean? There is no God but Allah.” Urdu. Couplet by the Urdu poet Asghar Sodai in 1943, adopted by the Muslim League as a battle cry of the Pakistan movement after World War II. |
| Asian Paints | हर घर कुछ कहता है (Har Ghar Kuch Kehta Hai) | Indian brand slogan “Every home says something.” Hindi. Introduced in 2002. Campaign written by Piyush Pandey of Ogilvy, who also voiced it; Asian Paints revived the film in September 2024. |
| ASICS | Sound Mind, Sound Body | Brand slogan English form of the Latin Anima Sana In Corpore Sano, which gives ASICS its name. The company took the name in 1977 when Onitsuka Co., founded by Kihachiro Onitsuka in 1949, merged with GTO and JELENK. |
| Assam Tourism | Awesome Assam | Indian tourism slogan Assam's tourism campaign line; its 2017 campaign film featured actor Priyanka Chopra. |
| AT&T | Reach out and touch someone | Brand slogan Long distance calling campaign by N.W. Ayer launched in 1979 and used for over a decade. |
| Atal Bihari Vajpayee | जय जवान, जय किसान, जय विज्ञान (Jai Jawan, Jai Kisan, Jai Vigyan) | Indian political slogan “Hail the soldier, hail the farmer, hail science.” Hindi. Atal Bihari Vajpayee added Jai Vigyan after the 1998 Pokhran nuclear tests to Shastri's 1965 slogan Jai Jawan Jai Kisan, stressing the role of knowledge in India's progress. |
| Athens 2004 Summer Olympics | Welcome Home | Sports slogan Official slogan of the 2004 Summer Olympics, marking the Games' return to Greece, birthplace of the ancient and modern Olympics. |
| Atlanta 1996 Summer Olympics | The Celebration of the Century | Sports slogan Official slogan of the 1996 Centennial Olympic Games in Atlanta, held 100 years after the first modern Olympics. |
| Audi | Vorsprung durch Technik | Brand slogan “Progress through technology.” German. Devised in 1970 by Hans Bauer of the Audi NSU advertising department and first used in an advertisement in January 1971. John Hegarty of Bartle Bogle Hegarty took it to British television in 1982. |
| Aurobindo Ghosh | Political freedom is the lifebreath of a nation | Freedom struggle quotation Slogan of the extremist phase associated with Aurobindo Ghosh during the Swadeshi movement, pressing for complete independence through self sacrifice. |
| Australian Labor Party (1972 campaign) | It's Time | Election campaign slogan Slogan of the Australian Labor Party's 1972 federal election campaign, which won Labor a majority for the first time since 1949. |
| Avis | We try harder | Brand slogan Introduced in 1963. Created by Doyle Dane Bernbach for the car rental company, which was then No. 2 in its market; ranked No. 10 on Advertising Age's list of top 20th century campaigns. Avis describes it as a business philosophy for its employees. |
| Axis Bank | दिल से ओपन (Dil Se Open) | Indian brand slogan “Open from the heart.” Hinglish. Tagline of the private sector Axis Bank. |
| Azadi Ka Amrit Mahotsav (Government of India) | हर घर तिरंगा (Har Ghar Tiranga) | Indian government campaign “A tricolor on every home.” Hindi. Campaign launched in 2022 under Azadi Ka Amrit Mahotsav after Prime Minister Modi urged citizens in Mann Ki Baat to hoist the national flag at home from Aug. 13 to 15. It has been repeated each August since. |
B
| Slogan of | Slogan | Notes |
|---|---|---|
| B.R. Ambedkar | Educate, Agitate, Organize | Indian movement slogan Call of B.R. Ambedkar for the emancipation of the depressed classes through education, protest and organization. |
| Babasaheb Ambedkar | Educate, Agitate, Organize | Indian movement slogan Call of B.R. Ambedkar for the emancipation of the depressed classes through education, protest and organization.Listed under B.R. Ambedkar |
| The Bahamas (tourism) | It's better in the Bahamas | Tourism slogan Tourism slogan of the Bahamas, coined by Simpson McKinney. |
| Bahujan Samaj Party (Mayawati) | हाथी नहीं गणेश है, ब्रह्मा विष्णु महेश है (Haathi Nahin Ganesh Hai, Brahma Vishnu Mahesh Hai) | Indian election slogan “It is not an elephant, it is Ganesh; it is Brahma, Vishnu and Mahesh.” Hindi. BSP slogan of the Mayawati era reaching out to upper caste voters through the party's elephant symbol, part of its Sarvajan outreach in Uttar Pradesh. |
| Bajaj Auto | बुलंद भारत की बुलंद तस्वीर (Buland Bharat ki Buland Tasveer) | Indian brand slogan “The strong picture of a strong India.” Hindi. Campaign line of the 1989 Hamara Bajaj television commercial, which positioned the Bajaj scooter as the Indian family vehicle. |
| Bajaj Auto | हमारा बजाज (Hamara Bajaj) | Indian brand slogan “Our Bajaj.” Hindi. Pitched by Alyque Padamsee of Lintas to Rahul Bajaj; the first commercial in 1989 promoted the Chetak scooter. Revived in 2001 as Hamara Bajaj, Naya Hai Kal (Our Bajaj, tomorrow is new) and remade by Leo Burnett in 2019. |
| Bajaj Auto | The World's Favourite Indian | Indian brand slogan Bajaj Auto announced it as its new brand identity on Jan. 21, 2019, to mark its shift from a domestic scooter maker to a global motorcycle exporter. It builds on the company's earlier "Hamara Bajaj" roots. |
| Bal Gangadhar Tilak | स्वराज्य हा माझा जन्मसिद्ध हक्क आहे आणि तो मी मिळवणारच (Swarajya ha majha janmasiddha hakka aahe aani to mi milavnarach) | Freedom struggle slogan “Swaraj is my birthright and I shall have it.” Marathi. Adopted by Lokmanya Tilak after his release from prison following the 1897 sedition trial, and the defining cry of the extremist phase and Home Rule agitation. Some accounts credit his associate Joseph "Kaka" Baptista with originating the phrase, while Tilak made it famous. |
| Bank of Baroda | India's International Bank | Indian brand slogan Tagline of the public sector Bank of Baroda, reflecting its large overseas branch network. |
| Bankim Chandra Chattopadhyay | বন্দে মাতরম্ (Vande Mataram) | Freedom struggle slogan “I bow to you, Mother.” Sanskrit. Written by Bankim Chandra Chattopadhyay in the 1870s (dates of 1870 and 1875 are both given; India marked its 150th year in 2025) and published in his novel Anandamath in 1882. It became the central cry of the freedom movement and was later adopted as the national song. |
| Bapu | करो या मरो (Karo ya Maro) | Freedom struggle slogan “Do or Die.” Hindi. Gandhi's call in his speech at Gowalia Tank Maidan in Bombay, now August Kranti Maidan, after the All India Congress Committee passed the Quit India resolution on Aug. 8, 1942. It followed the failure of the Cripps Mission.Listed under Gandhi |
| Bapu | I want world sympathy in this battle of Right against Might | Freedom struggle quotation Gandhi's message to the press at Dandi on April 5, 1930, at the end of the Salt March that launched the Civil Disobedience Movement.Listed under Gandhi |
| Bapu | Swaraj within a year | Freedom struggle quotation Gandhi's promise during the Non-Cooperation Movement, forecast at the Nagpur Congress session of December 1920, that self rule would come within twelve months if the program was followed.Listed under Gandhi |
| Bapu | With this, I am shaking the foundations of the British Empire | Freedom struggle quotation Gandhi's words at Dandi in April 1930 as he held up a handful of salty mud, breaking the salt law at the end of the Salt March.Listed under Gandhi |
| Barack Obama (2008 campaign) | Change We Can Believe In | Election campaign slogan Obama's primary slogan in 2008; Change and Hope were general election slogans. |
| Barack Obama (2008 campaign) | Yes We Can | Election campaign slogan Campaign chant of Obama's 2008 run. |
| Barack Obama (2012 campaign) | Forward | Election campaign slogan Slogan of Democrat Barack Obama's 2012 re-election campaign for U.S. president. |
| Barcelona 1992 Summer Olympics | Friends for Life | Sports slogan Official slogan of the 1992 Summer Olympics in Barcelona, Spain. It is also rendered in English as Friends Forever. |
| Barry Goldwater (1964 campaign) | In Your Heart, You Know He's Right | Election campaign slogan Goldwater's 1964 slogan; Johnson supporters answered with a parody. |
| Beef Checkoff Program | Beef. It's What's for Dinner. | Brand slogan Launched in May 1992 by the National Livestock and Meat Board's Beef Industry Council and funded by the U.S. Beef Checkoff. Its commercials used "Hoe-Down" from Aaron Copland's Rodeo. |
| Beijing 2008 Olympic Games | 同一个世界 同一个梦想 (Tóng Yíge Shìjiè Tóng Yíge Mèngxiǎng) | Sports slogan “One World, One Dream.” Chinese. Official theme slogan of the 2008 Summer Olympics in Beijing, chosen from more than 210,000 entries submitted from around the world. |
| Beijing 2022 Winter Olympics | Together for a Shared Future | Sports slogan Unveiled Sept. 17, 2021, at Beijing's Capital Museum as the official motto of the 2022 Winter Olympics and Paralympics. |
| Bengal Provincial Kisan Sabha (Tebhaga movement) | নিজ খামারে ধান তোলো (Nij khamare dhan tolo) | Indian movement slogan “Take the paddy to your own threshing floor.” Bengali. Tebhaga movement call of 1946 urging sharecroppers to carry harvested paddy to their own threshing grounds rather than the jotedars' to enforce the two thirds share. |
| Bengal Provincial Kisan Sabha (Tebhaga movement) | আধি নয়, তেভাগা চাই (Adhi noy, Tebhaga chai) | Indian movement slogan “Not half, we want two thirds.” Bengali. Main slogan of the Tebhaga movement of sharecroppers in Bengal, organized from late 1946 by the Communist Party of India and its Kisan Sabha, demanding two thirds of the crop instead of half for the landlord. |
| Bernie Sanders (2020 campaign) | Not me. Us. | Election campaign slogan Slogan of Bernie Sanders's 2020 U.S. presidential campaign, announced Feb. 19, 2019, used alongside Feel the Bern. |
| Bernie Sanders supporters (2016) | Feel the Bern | Election campaign slogan Puns on feel the burn, with Bern short for Bernie. Unofficial slogan of supporters of Sanders's 2016 run for the Democratic nomination. |
| Beti Bachao Beti Padhao | बेटी बचाओ, बेटी पढ़ाओ (Beti Bachao, Beti Padhao) | Indian government campaign “Save the daughter, educate the daughter.” Hindi. Launched by Prime Minister Modi at Panipat, Haryana, on Jan. 22, 2015, to address the falling child sex ratio and promote girls' education. |
| Better Together (campaign) | Better Together | Election campaign slogan Name and rallying phrase of the pro union campaign in the Sept. 18, 2014, Scottish independence referendum, launched June 25, 2012, and chaired by Alistair Darling. It adopted the slogan No Thanks in June 2014, and the No side won with 55.3%. |
| Bhagat Singh and Batukeshwar Dutt (HSRA) | साम्राज्यवाद का नाश हो (Samrajyavad ka nash ho) | Indian revolutionary slogan “Down with imperialism.” Hindi. Shouted with Inquilab Zindabad by Bhagat Singh and B.K. Dutt in the Central Legislative Assembly gallery on April 8, 1929, after they threw bombs to protest the Public Safety Bill and Trade Disputes Bill. |
| Bharatiya Jana Sangh | जनसंघ को वोट दो, बीड़ी पीना छोड़ दो (Jan Sangh Ko Vote Do, Beedi Peena Chhod Do) | Indian election slogan “Vote for the Jan Sangh, give up smoking beedis.” Hindi. Jan Sangh line of the 1967 election that became widely popular even though the party won few votes. |
| Bharatiya Janata Party (1999 campaign) | जांचा, परखा, खरा (Jancha, Parkha, Khara) | Indian election slogan “Tried, tested, trusted.” Hindi. BJP slogan for Atal Bihari Vajpayee in the 1999 Lok Sabha election, after which the NDA governed for a full five year term. |
| Bharatiya Janata Party (2019 campaign) | नामुमकिन अब मुमकिन है (Namumkin Ab Mumkin Hai) | Indian election slogan “The impossible is now possible.” Hindi. BJP slogan of the 2019 Lok Sabha campaign highlighting the Modi government's record. |
| Bharatiya Janata Party (2019 campaign) | मैं भी चौकीदार (Main Bhi Chowkidar) | Indian election slogan “I too am a watchman.” Hindi. BJP campaign slogan of the 2019 Lok Sabha election. |
| Bharatiya Janata Party (2024 campaign) | अबकी बार 400 पार (Abki Baar 400 Paar) | Indian election slogan “This time, past 400.” Hindi. BJP slogan of the 2024 Lok Sabha election, setting a target of more than 400 seats, used alongside Modi Ki Guarantee. |
| Bharatiya Janata Party (Atal Bihari Vajpayee) | बारी बारी सबकी बारी, अबकी बारी अटल बिहारी (Bari Bari Sabki Bari, Abki Bari Atal Bihari) | Indian election slogan “Everyone gets a turn; this time it is Atal Bihari.” Hindi. First used in 1996. BJP slogan promoting Atal Bihari Vajpayee in the elections of the late 1990s. The 2014 line Ab Ki Baar Modi Sarkar echoed it. |
| Bharatiya Janata Party (Narendra Modi) | अबकी बार फिर मोदी सरकार (Abki Baar Phir Modi Sarkar) | Indian election slogan “This time, once again a Modi government.” Hindi. BJP slogan of the 2019 Lok Sabha campaign, spread through social media and rap songs. |
| Bharatiya Janata Party (Narendra Modi) | अबकी बार मोदी सरकार (Abki Baar Modi Sarkar) | Indian election slogan “This time, a Modi government.” Hindi. BJP slogan of the 2014 Lok Sabha campaign promoting Narendra Modi as prime minister. It echoed the 1990s line for Vajpayee. |
| Bharatiya Janata Party (Narendra Modi) | मोदी की गारंटी (Modi Ki Guarantee) | Indian election slogan “Modi's guarantee.” Hinglish. Slogan presenting Modi's pledges as assured delivery, used heavily in BJP campaigning. |
| Bharatiya Janata Party (NDA) | India Shining | Indian election slogan Created by Grey Worldwide, with national creative director Prathap Suthan developing the line in consultation with Finance Minister Jaswant Singh. It began as a government campaign promoting India and became the BJP's theme in the 2004 Lok Sabha election, which the NDA lost. |
| Bhimrao Ramji Ambedkar | Educate, Agitate, Organize | Indian movement slogan Call of B.R. Ambedkar for the emancipation of the depressed classes through education, protest and organization.Listed under B.R. Ambedkar |
| Big Bazaar | Isse Sasta Aur Acha Kahin Nahin | Indian brand slogan “Nowhere cheaper and better than this.” Hindi. Founding tagline of Kishore Biyani's Big Bazaar hypermarket chain, which opened its first store in Kolkata in October 2001; Mudra Communications conceptualized the TV campaign. It was replaced in 2011 by Naye India Ka Bazaar. |
| Bill Clinton | Building a bridge to the twenty-first century | Election campaign slogan Bill Clinton campaign slogan. |
| Bill Clinton (1992 campaign) | It's the economy, stupid | Election campaign slogan Reminded campaign workers to keep the focus on the economy. Coined for internal use by the campaign; it became the de facto slogan of Clinton's 1992 run. |
| Birsa Munda | Abua Raj ete jana, Maharani Raj tundu jana | Indian movement slogan “Let the Queen's rule end and our own rule be established.” Mundari. Rallying cry of the Ulgulan, or Great Tumult, the Munda uprising of 1899 and 1900 led by Birsa Munda, revered as Dharti Aba, in the Chotanagpur region. |
| Bismil Azimabadi | सरफ़रोशी की तमन्ना अब हमारे दिल में है (Sarfaroshi ki tamanna ab hamare dil mein hai) | Indian revolutionary slogan “The desire to sacrifice our heads is now in our hearts.” Urdu. Written by the Patna poet Bismil Azimabadi in 1921 after the Jallianwala Bagh massacre and first published in 1922 in the Delhi journal Sabah. The revolutionary Ram Prasad Bismil made it a war cry. |
| BJP (1999 campaign) | जांचा, परखा, खरा (Jancha, Parkha, Khara) | Indian election slogan “Tried, tested, trusted.” Hindi. BJP slogan for Atal Bihari Vajpayee in the 1999 Lok Sabha election, after which the NDA governed for a full five year term.Listed under Bharatiya Janata Party (1999 campaign) |
| BJP (2019 campaign) | नामुमकिन अब मुमकिन है (Namumkin Ab Mumkin Hai) | Indian election slogan “The impossible is now possible.” Hindi. BJP slogan of the 2019 Lok Sabha campaign highlighting the Modi government's record.Listed under Bharatiya Janata Party (2019 campaign) |
| BJP (2019 campaign) | मैं भी चौकीदार (Main Bhi Chowkidar) | Indian election slogan “I too am a watchman.” Hindi. BJP campaign slogan of the 2019 Lok Sabha election.Listed under Bharatiya Janata Party (2019 campaign) |
| BJP (2024 campaign) | अबकी बार 400 पार (Abki Baar 400 Paar) | Indian election slogan “This time, past 400.” Hindi. BJP slogan of the 2024 Lok Sabha election, setting a target of more than 400 seats, used alongside Modi Ki Guarantee.Listed under Bharatiya Janata Party (2024 campaign) |
| BJP (Atal Bihari Vajpayee) | बारी बारी सबकी बारी, अबकी बारी अटल बिहारी (Bari Bari Sabki Bari, Abki Bari Atal Bihari) | Indian election slogan “Everyone gets a turn; this time it is Atal Bihari.” Hindi. First used in 1996. BJP slogan promoting Atal Bihari Vajpayee in the elections of the late 1990s. The 2014 line Ab Ki Baar Modi Sarkar echoed it.Listed under Bharatiya Janata Party (Atal Bihari Vajpayee) |
| BJP (Narendra Modi) | अबकी बार फिर मोदी सरकार (Abki Baar Phir Modi Sarkar) | Indian election slogan “This time, once again a Modi government.” Hindi. BJP slogan of the 2019 Lok Sabha campaign, spread through social media and rap songs.Listed under Bharatiya Janata Party (Narendra Modi) |
| BJP (Narendra Modi) | अबकी बार मोदी सरकार (Abki Baar Modi Sarkar) | Indian election slogan “This time, a Modi government.” Hindi. BJP slogan of the 2014 Lok Sabha campaign promoting Narendra Modi as prime minister. It echoed the 1990s line for Vajpayee.Listed under Bharatiya Janata Party (Narendra Modi) |
| BJP (Narendra Modi) | मोदी की गारंटी (Modi Ki Guarantee) | Indian election slogan “Modi's guarantee.” Hinglish. Slogan presenting Modi's pledges as assured delivery, used heavily in BJP campaigning.Listed under Bharatiya Janata Party (Narendra Modi) |
| BJP (NDA) | India Shining | Indian election slogan Created by Grey Worldwide, with national creative director Prathap Suthan developing the line in consultation with Finance Minister Jaswant Singh. It began as a government campaign promoting India and became the BJP's theme in the 2004 Lok Sabha election, which the NDA lost.Listed under Bharatiya Janata Party (NDA) |
| Black Panther Party | All Power to the People | Movement slogan 1960s rallying cry the Black Panthers used against domination by the rich ruling class; John Lennon released a song titled Power to the People in 1971. |
| BMW | Freude am Fahren | Brand slogan “The joy of driving.” German. BMW adopted it in 1965 with its agency Gramm & Gery and has used the short form consistently since 1972; "Sheer Driving Pleasure" is the English version for the U.K. and other English-speaking markets. |
| BMW | Sheer Driving Pleasure | Brand slogan English rendering, used in the UK and other English-speaking markets, of the German slogan "Freude am Fahren," which BMW has officially used since 1965. In the U.S. BMW is better known for "The Ultimate Driving Machine.". |
| BMW | The Ultimate Driving Machine | Brand slogan Introduced in 1970s. BMW's U.S. slogan created by the agency Ammirati & Puris; accounts date its launch to 1974 or 1975. It is still used in the U.S. |
| Board of Trade (UK) | Make-do and Mend | Wartime slogan British Board of Trade campaign launched in 1941, after clothes rationing began that June, showing people how to make and mend clothes. A 1943 poster featured the character Mrs Sew-and-Sew. |
| Bolsheviks (Vladimir Lenin) | All Power to the Soviets! | Revolutionary slogan Bolshevik demand from Lenin's April Theses, issued on his return to Petrograd in April 1917. |
| Bolsheviks (Vladimir Lenin) | Peace, Land and Bread | Revolutionary slogan Bolshevik slogan summing up Lenin's April Theses of 1917, also rendered Peace, Bread, Land; it was often paired with All Power to the Soviets! |
| Boost | Boost is the secret of my energy! | Indian brand slogan Line of the malted health drink launched in 1975, spoken over the years by cricketers including Kapil Dev, Sachin Tendulkar, MS Dhoni and Virat Kohli; Hindustan Unilever now owns the brand. |
| Borussia Dortmund | Echte Liebe | Sports slogan “True Love.” German. Introduced in 2009 in a branding campaign by Dusseldorf agency XEO for the German football club. Its addition to the club crest in 2012 drew fan criticism. |
| Bosch | Invented for life | Brand slogan Brand tagline of the German engineering and technology group Robert Bosch, set beneath the company name in its logo. |
| Bounty (Procter & Gamble) | The Quicker Picker-Upper | Brand slogan Procter & Gamble's tagline for Bounty paper towels, a brand created in 1965. The line claimed Bounty absorbed spills faster than rival towels. |
| BP | Beyond Petroleum | Brand slogan BP repositioned itself as "Beyond Petroleum" when it unveiled its green and yellow Helios sunflower logo in August 2000, seeking green credentials. Ogilvy & Mather built a global campaign around the cleaner fuels message in 2001. |
| Britain Stronger in Europe | Stronger, Safer and Better Off | Political slogan Slogan of Britain Stronger in Europe, the official Remain campaign in the 2016 UK referendum on EU membership; the campaign launched Oct. 12, 2015, in London with Stuart Rose as chairman. The rival Vote Leave campaign used Let's Take Back Control. |
| Britannia | Eat Healthy, Think Better | Indian brand slogan Britannia Industries introduced the Eat Healthy, Think Better campaign in 1997 to build its individual biscuit brands around health. The company later adopted the line Zindagi mein Life. |
| British Airways | The World's Favourite Airline | Brand slogan Claimed in the early 1980s under chairman Lord King; British Airways became the world's most profitable airline under this slogan in the 1990s. |
| British Airways | To Fly. To Serve. | Brand slogan Motto from the British Airways coat of arms, also worn on crew uniforms, which the airline made the theme of its biggest brand campaign in more than a decade in September 2011. |
| British Army recruitment (Lord Kitchener poster) | Your Country Needs YOU | Wartime slogan Words on Alfred Leete’s 1914 London Opinion cover showing War Secretary Lord Kitchener pointing at the viewer. The recruiting poster made from the design reads Britons: Lord Kitchener Wants You. It inspired James Montgomery Flagg’s Uncle Sam poster in the United States. |
| British Transport Police / Department for Transport | See it. Say it. Sorted. | Organization slogan National rail security campaign launched Nov. 1, 2016, at London Waterloo by Rail Minister Paul Maynard, urging passengers to report unusual items or activity to rail staff or by texting British Transport Police on 61016. |
| Brooke Bond Taj Mahal Tea | वाह ताज! (Wah Taj!) | Indian brand slogan “Bravo, Taj!” Hindi. Originated in a 1980s commercial by Hindustan Thompson Associates in which tabla maestro Zakir Hussain answers praise with "Arre Huzoor, Wah Taj Boliye!" The brand belongs to Hindustan Unilever. |
| Brylcreem | A Little Dab'll Do Ya | Brand slogan Television jingle for the Brylcreem hair cream created by Hanley M. Norins of the Young & Rubicam agency. Brylcreem dates from 1928; the rights holders differ by country. |
| BSNL | Connecting India | Indian brand slogan Former tagline of state-run telecom operator Bharat Sanchar Nigam Limited. It was changed to "Connecting Bharat" with a new saffron logo unveiled on Oct. 22, 2024. |
| BSP (Mayawati) | हाथी नहीं गणेश है, ब्रह्मा विष्णु महेश है (Haathi Nahin Ganesh Hai, Brahma Vishnu Mahesh Hai) | Indian election slogan “It is not an elephant, it is Ganesh; it is Brahma, Vishnu and Mahesh.” Hindi. BSP slogan of the Mayawati era reaching out to upper caste voters through the party's elephant symbol, part of its Sarvajan outreach in Uttar Pradesh.Listed under Bahujan Samaj Party (Mayawati) |
| BT (British Telecom) | It's good to talk | Brand slogan BT campaign by Abbott Mead Vickers BBDO, with television spots featuring Bob Hoskins from 1994 to 1995. It aimed to reduce the perceived cost of calls and encourage longer calls. |
| Budweiser | King of Beers | Brand slogan Anheuser-Busch's lager first used "King of Bottled Beer" and switched to "King of Beers" in the mid-20th century as canned beer spread. It remains on Budweiser labels. |
| Budweiser | This Bud's for you | Brand slogan Introduced in 1979. Anheuser-Busch slogan created by D'Arcy MacManus Masius; it ran until 1990 and was revived in 2023. |
| Bulova | America runs on Bulova time | Brand slogan Bulova watch slogan created by the Biow Company and dated by the American Association of Advertising Agencies to July 1, 1941. |
| Burger King | Have it your way | Brand slogan Burger King slogan used from 1974 to 2014 and revived in 2022. Accounts credit it variously to BBDO and McCann Erickson. |
C
| Slogan of | Slogan | Notes |
|---|---|---|
| Cadbury Dairy Milk | असली स्वाद ज़िंदगी का (Asli Swaad Zindagi Ka) | Indian brand slogan “The real taste of life.” Hindi. Introduced in 1994. Ogilvy campaign line from the cricket ground film with the dancing girl, written by a team led by Piyush Pandey. Some sources date the film to 1993. |
| Cadbury Dairy Milk | कुछ मीठा हो जाए (Kuch Meetha Ho Jaaye) | Indian brand slogan “Let's have something sweet.” Hindi. Introduced in 2004. Campaign with Amitabh Bachchan, the brand's first celebrity ambassador, positioning chocolate as an alternative to traditional Indian sweets at festivals and celebrations. |
| Cadbury Dairy Milk | कुछ ख़ास है (Kuch Khaas Hai) | Indian brand slogan “There's something special.” Hindi. Introduced in 1994. Ogilvy campaign for Cadbury Dairy Milk, famous for the cricket ground film in which a young woman dances onto the field. |
| Cadbury Dairy Milk | कुछ अच्छा हो जाए, कुछ मीठा हो जाए (Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye) | Indian brand slogan “Let something good happen, let's have something sweet.” Hindi. Introduced in 2018. Ogilvy India line launched for the brand's 70th year in India, repositioning Dairy Milk around generosity. |
| Cadbury Dairy Milk | शुभ आरंभ (Shubh Aarambh) | Indian brand slogan “Auspicious beginning.” Hindi. Campaign built on the Indian custom of eating something sweet before starting an important task: Kuch shubh kaam karne se pehle meetha kha lena chahiye (Eat something sweet before doing something auspicious). |
| Cadbury Dairy Milk | A glass and a half | Brand slogan Introduced in 1928 to describe the milk in each half pound bar. Cadbury removed the phrase from UK labels in 2010, citing EU weights and measures rules, but kept the glass and a half logo and marketing use. |
| California Milk Processor Board | got milk? | Organization slogan Created in 1993 for the California Milk Processor Board by Jeff Goodby of Goodby, Silverstein & Partners. The separate national Milk Processor Education Program licensed the line for its milk mustache campaign and introduced Milk Life in 2014; the California board kept using got milk?. |
| Calvin Coolidge (1924 campaign) | Keep Cool and Keep Coolidge | Election campaign slogan Coolidge's 1924 campaign slogan. |
| Calvin Klein | You want to know what comes between me and my Calvins? Nothing. | Brand slogan Line spoken by 15-year-old Brooke Shields in the 1980 Calvin Klein jeans commercials shot by Richard Avedon. Critics said the campaign sexualized a minor, and it was banned in several countries. |
| Cambodia (tourism) | Kingdom of Wonder | Tourism slogan Tourism slogan of Cambodia. |
| Campbell's Soup | M'm! M'm! Good! | Brand slogan Campbell's Soup slogan first used on radio in 1931 through the Ward Wheelock Co. agency; later paired with the Campbell's Kids in early 1950s television commercials. |
| Canada (tourism) | Keep Exploring | Tourism slogan Tourism slogan of Destination Canada. |
| Canara Bank | Together We Can | Indian brand slogan Tagline of the public sector Canara Bank. |
| Cancer Council Victoria (SunSmart) | Slip! Slop! Slap! | Public health slogan Australian skin cancer prevention campaign launched by Cancer Council Victoria in 1981, urging people to slip on a shirt, slop on sunscreen and slap on a hat. Sid the Seagull sang the jingle in the televised campaign. |
| Canon | Delighting You Always | Brand slogan Canon's corporate slogan in Asia outside Japan, tied to the brand's promise of trust and reliability. |
| Capital One | What's in Your Wallet? | Brand slogan Capital One's credit card tagline, used in campaigns featuring celebrities and a band of Vikings. |
| Carling Black Label | Hey Mabel, Black Label! | Brand slogan Beer campaign begun in 1951 with actress Jean Goodspeed as Mabel; it ran into the early 1970s. |
| Carlsberg | Probably the best lager in the world | Brand slogan Carlsberg slogan from 1973, voiced in British commercials by Orson Welles and often quoted as Probably the best beer in the world. The brand moved to That calls for a Carlsberg in 2011 but kept using the Probably line, which the Carlsberg Group still ties to the brand. |
| Chacha Nehru | आराम हराम है (Aaram Haraam Hai) | Indian political slogan “Rest is forbidden.” Hindi. A call against idleness popularly associated with Nehru in the years of nation building. At Pilani on Feb. 11, 1961, Nehru said the slogan had been popularized in his name and qualified its literal meaning.Listed under Jawaharlal Nehru |
| Chandra Shekhar Azad | दुश्मन की गोलियों का हम सामना करेंगे, आज़ाद ही रहे हैं, आज़ाद ही रहेंगे (Dushman ki goliyon ka hum saamna karenge, Azad hi rahein hain, Azad hi rahenge) | Indian revolutionary slogan “We will face the enemy’s bullets; we have stayed free and will stay free.” Hindustani. Couplet popularly associated with the HSRA revolutionary Chandra Shekhar Azad, who took the name Azad (free) when produced before a judge after his arrest in the Non-Cooperation Movement in 1921. |
| Chandrashekhar Azad | दुश्मन की गोलियों का हम सामना करेंगे, आज़ाद ही रहे हैं, आज़ाद ही रहेंगे (Dushman ki goliyon ka hum saamna karenge, Azad hi rahein hain, Azad hi rahenge) | Indian revolutionary slogan “We will face the enemy’s bullets; we have stayed free and will stay free.” Hindustani. Couplet popularly associated with the HSRA revolutionary Chandra Shekhar Azad, who took the name Azad (free) when produced before a judge after his arrest in the Non-Cooperation Movement in 1921.Listed under Chandra Shekhar Azad |
| Charlie Hebdo solidarity movement | Je suis Charlie | Movement slogan “I am Charlie.” French. Adopted by supporters of freedom of speech and of the press after the January 2015 killings at the French satirical weekly Charlie Hebdo in Paris. |
| Charmin (Procter & Gamble) | Please Don't Squeeze the Charmin | Brand slogan Plea of grocer Mr. Whipple, played by Dick Wilson, in 504 commercials from 1964 to 1985. Benton & Bowles copywriter John Chervokas created the premise and wrote the line. |
| Che Guevara | ¡Hasta la victoria siempre! | Revolutionary slogan “Until victory, always.” Spanish. Revolutionary slogan of Argentine Marxist revolutionary Che Guevara, a key figure of the Cuban Revolution. |
| Chennai Super Kings | Whistle Podu | Indian sports slogan “Blow the whistle.” Tamil. Tamil rallying cry of the Chennai Super Kings IPL team and its fans. |
| Chevrolet | Like a Rock | Brand slogan Campaign for Chevrolet trucks by Campbell-Ewald that ran from 1991 to 2004. It was set to Bob Seger's song "Like a Rock.". |
| Chevrolet | See the USA in Your Chevrolet | Brand slogan Introduced in 1948 by Chevrolet's agency Campbell-Ewald as television arrived in American homes. Singer Dinah Shore made the jingle famous. |
| Chicago Tribune | The World's Greatest Newspaper | Newspaper slogan Longtime front page motto of the Chicago Tribune. |
| Chick-fil-A | Eat Mor Chikin | Brand slogan Created by The Richards Group in 1995, starting with a billboard on which cows painted the misspelled plea. The cows became the chain's mascots across in-store and radio campaigns. |
| Chrysler | Imported from Detroit | Brand slogan Tagline of the "Born of Fire" commercial that introduced the Chrysler 200 during Super Bowl XLV in 2011. Created by Wieden+Kennedy, it featured Detroit native Eminem. |
| Civil rights movement | We Shall Overcome | Movement slogan Protest song thought to descend from Charles Albert Tindley's hymn I'll Overcome Some Day; Pete Seeger changed will to shall, and it became the unofficial anthem of the civil rights movement after 1959. President Lyndon Johnson used the phrase in his March 15, 1965, address to Congress, and Girija Kumar Mathur's Hindi version is Hum Honge Kaamyab. |
| Clairol | Does she ... or doesn't she? | Brand slogan Introduced in 1957. Teases whether a woman colors her hair, implying the result looks so natural no one can tell. Hair color campaign by Foote, Cone & Belding; ranked No. 9 on Advertising Age's list of top 20th century campaigns. |
| Click It or Ticket (NHTSA) | Click it or ticket | Road safety slogan Buckle your seat belt or get a traffic ticket. Seat belt enforcement campaign first used in North Carolina in 1993 and expanded nationwide in 2003. |
| Climate justice movement | System Change, Not Climate Change | Movement slogan Popularized as the slogan of Climate Justice Action protests at the COP15 summit in Copenhagen in December 2009. The earliest dated use found is a March 7, 2008, Chris Trotter column in New Zealand's Taranaki Daily News; no coiner is credited. |
| Climate-action movement | There Is No Planet B | Movement slogan Shared climate protest slogan with no single credited coiner. It appeared on placards worldwide during the March 15, 2019, global student climate strike inspired by Greta Thunberg. |
| CNN | The Most Trusted Name in News | Media slogan CNN promotional line, in print by Aug. 23, 2000, in a full page notice in The Wall Street Journal. It was read as a jab at the Fox News line We Report. You Decide. |
| Coca-Cola | Always Coca-Cola | Brand slogan Coca-Cola slogan introduced in 1993. A former slogan. |
| Coca-Cola | Coke is it! | Brand slogan Coca-Cola slogan introduced in 1982. A former slogan. |
| Coca-Cola | Drink Coca-Cola | Brand slogan The first Coca-Cola slogan, used from the drink's launch in 1886. |
| Coca-Cola | I'd Like to Buy the World a Coke | Brand slogan Coca-Cola campaign line from 1971. A former slogan. |
| Coca-Cola | It's the Real Thing | Brand slogan Coca-Cola slogan introduced in 1969. A former slogan. |
| Coca-Cola | Life tastes good | Brand slogan Coca-Cola slogan introduced in 2001. A former slogan. |
| Coca-Cola | Open Happiness | Brand slogan Coca-Cola global slogan introduced in 2009. A former slogan. |
| Coca-Cola | Real Magic | Brand slogan Coca-Cola global brand platform introduced in 2021 and the current slogan. |
| Coca-Cola | Taste the Feeling | Brand slogan Coca-Cola global slogan introduced in 2016. A former slogan. |
| Coca-Cola | The pause that refreshes | Brand slogan Introduced in 1929. Coca-Cola slogan created with the D'Arcy Co. agency; ranked No. 2 on Advertising Age's list of the top campaigns of the 20th century. A former slogan. |
| Coca-Cola India | ठंडा मतलब कोका-कोला (Thanda Matlab Coca-Cola) | Indian brand slogan “Cold drink means Coca-Cola.” Hindi. Introduced in 2002. McCann campaign for Coca-Cola in India featuring actor Aamir Khan; the line is credited to lyricist and adman Prasoon Joshi. |
| Coke | Always Coca-Cola | Brand slogan Coca-Cola slogan introduced in 1993. A former slogan.Listed under Coca-Cola |
| Coke | Coke is it! | Brand slogan Coca-Cola slogan introduced in 1982. A former slogan.Listed under Coca-Cola |
| Coke | Drink Coca-Cola | Brand slogan The first Coca-Cola slogan, used from the drink's launch in 1886.Listed under Coca-Cola |
| Coke | I'd Like to Buy the World a Coke | Brand slogan Coca-Cola campaign line from 1971. A former slogan.Listed under Coca-Cola |
| Coke | It's the Real Thing | Brand slogan Coca-Cola slogan introduced in 1969. A former slogan.Listed under Coca-Cola |
| Coke | Life tastes good | Brand slogan Coca-Cola slogan introduced in 2001. A former slogan.Listed under Coca-Cola |
| Coke | Open Happiness | Brand slogan Coca-Cola global slogan introduced in 2009. A former slogan.Listed under Coca-Cola |
| Coke | Real Magic | Brand slogan Coca-Cola global brand platform introduced in 2021 and the current slogan.Listed under Coca-Cola |
| Coke | Taste the Feeling | Brand slogan Coca-Cola global slogan introduced in 2016. A former slogan.Listed under Coca-Cola |
| Coke | The pause that refreshes | Brand slogan Introduced in 1929. Coca-Cola slogan created with the D'Arcy Co. agency; ranked No. 2 on Advertising Age's list of the top campaigns of the 20th century. A former slogan.Listed under Coca-Cola |
| Colgate-Palmolive India | Keep India Smiling | Indian brand slogan Colgate-Palmolive India launched the Keep India Smiling mission in Delhi on June 6, 2019, pledging foundational support to more than 20 million people each year. Keep India Smiling is the campaign's name and slogan, paired with the line Everyone Deserves A Future They Can Smile About. |
| Complan | I am a Complan Boy / I am a Complan Girl | Indian brand slogan Tagline of a Leo Burnett campaign for the health drink, later featuring child actors Shahid Kapoor and Ayesha Takia. Glaxo launched Complan in India in 1964; Zydus Wellness has owned it since 2018. |
| Congress | कांग्रेस का हाथ, आम आदमी के साथ (Congress ka Haath, Aam Aadmi ke Saath) | Indian election slogan “The Congress hand is with the common man.” Hindi. Congress slogan of the 2004 Lok Sabha campaign, set against the NDA's India Shining. The hand is the Congress election symbol.Listed under Indian National Congress |
| Congress (1951 campaign) | Self Reliance | Indian election slogan Congress catchline for India's first general election of 1951 and 1952.Listed under Indian National Congress (1951 campaign) |
| Congress (1984 campaign) | जब तक सूरज चाँद रहेगा, इंदिरा तेरा नाम रहेगा (Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega) | Indian election slogan “As long as the sun and moon remain, Indira, your name will live on.” Hindi. Emotional Congress slogan of the 1984 election held after Indira Gandhi's assassination.Listed under Indian National Congress (1984 campaign) |
| Congress (2014 campaign) | हर हाथ शक्ति, हर हाथ तरक्की (Har Haath Shakti, Har Haath Tarakki) | Indian election slogan “Strength for every hand, progress for every hand.” Hindi. Congress slogan of the 2014 Lok Sabha campaign, playing on the party's hand symbol.Listed under Indian National Congress (2014 campaign) |
| Congress (2014 campaign) | मैं नहीं, हम (Main Nahi, Hum) | Indian election slogan “Not I, but we.” Hindi. Congress slogan of 2014 countering the BJP's personality centered campaign. The BJP said it had used the phrase first in 2010.Listed under Indian National Congress (2014 campaign) |
| Congress (2019 campaign) | अब होगा न्याय (Ab Hoga Nyay) | Indian election slogan “Now there will be justice.” Hindi. Congress slogan of the 2019 Lok Sabha election. Nyay, or justice, returned as a Congress theme in 2024.Listed under Indian National Congress (2019 campaign) |
| Congress (Chikmagalur bypoll) | एक शेरनी, सौ लंगूर, चिकमगलूर भई चिकमगलूर (Ek Sherni, Sau Langoor, Chikmagalur Bhai Chikmagalur) | Indian election slogan “One lioness, a hundred monkeys; Chikmagalur, brother, Chikmagalur.” Hindi. Congress slogan of Indira Gandhi's 1978 comeback bypoll in Chikmagalur, Karnataka. It is credited either to poet Srikanth Verma or to Congress leader Devaraj Urs.Listed under Indian National Congress (Chikmagalur bypoll) |
| Congress (Lahore session, Jawaharlal Nehru) | पूर्ण स्वराज (Purna Swaraj) | Freedom struggle slogan “Complete self rule.” Hindi. Goal of complete independence adopted at the Lahore Congress session of December 1929 under President Jawaharlal Nehru, who hoisted the tricolor on the Ravi on Dec. 31, 1929. The declaration was promulgated on Jan. 26, 1930, later chosen as Republic Day.Listed under Indian National Congress (Lahore session, Jawaharlal Nehru) |
| Congress (Rajiv Gandhi era) | मेरा भारत महान (Mera Bharat Mahaan) | Indian political slogan “My India is great.” Hindi. Popular slogan of the Rajiv Gandhi years in the 1980s, painted on trucks and auto rickshaws. After the Bofors scandal it drew a satirical public reply about dishonesty.Listed under Indian National Congress (Rajiv Gandhi era) |
| Conservative Party, UK (Boris Johnson) | Get Brexit Done | Election campaign slogan Conservative slogan of the 2019 general election under Boris Johnson. |
| Conservative Party, UK (Harold Macmillan) | Life is better with the Conservatives, don't let Labour ruin it | Election campaign slogan Conservative slogan for the 1959 general election, which Macmillan won. |
| Conservative Party, UK (Margaret Thatcher) | Labour Isn't Working | Election campaign slogan Puns on the Labour Party's name and on unemployment. Poster slogan devised by advertising agency Saatchi and Saatchi that helped Thatcher win her first general election in 1979. |
| Conservative Party, UK (Rishi Sunak) | Stop the Boats | Political slogan Immigration message of Prime Minister Rishi Sunak’s government in 2023, one of the five priorities he set out in January 2023. |
| Conservative Party, UK (Theresa May) | Strong and Stable | Election campaign slogan Conservative slogan for the 2017 general election under Theresa May. |
| CoverGirl | Easy, Breezy, Beautiful, CoverGirl | Brand slogan Longtime jingle line of the U.S. cosmetics brand. CoverGirl dropped it on Oct. 10, 2017, for I Am What I Make Up, created with Droga5. |
| Crest (Procter & Gamble) | Look, Ma! No Cavities! | Brand slogan Campaign by Benton & Bowles that began airing in 1958 for Crest, launched in 1955 with stannous fluoride. The American Dental Association recognized Crest in 1960. |
| Cunard Line | Getting there is half the fun | Brand slogan Slogan of the Cunard Line for transatlantic ocean crossings in the 1950s. |
D
| Slogan of | Slogan | Notes |
|---|---|---|
| Dadabhai Naoroji | Swaraj | Freedom struggle slogan “Self rule.” Hindi. Presiding over the Calcutta Congress session of 1906, Dadabhai Naoroji declared the goal to be self government or Swaraj like that of the United Kingdom or the colonies, the first official use of the word by the Congress. |
| Daily Mail | A Newspaper Not a Snoozepaper | Newspaper slogan Snoozepaper is a coined word for a dull newspaper. Slogan used by the British tabloid Daily Mail. |
| Dainik Bhaskar | ज़िद करो, दुनिया बदलो (Zidd Karo, Duniya Badlo) | Indian media slogan “Insist and change your world.” Hindi. First used in 2008. Campaign line of the Hindi daily Dainik Bhaskar, created by Euro RSCG with cricketer M.S. Dhoni as brand ambassador. It recasts zidd, or stubbornness, as a force to right wrongs. |
| De Beers | A diamond is forever | Brand slogan Written in 1947 by copywriter Frances Gerety of N.W. Ayer & Son and used by De Beers from 1948; later voted the most iconic slogan of the 20th century. |
| Delta Air Lines | Keep Climbing | Brand slogan Brand campaign line by Wieden+Kennedy that began airing in New York in September 2010. |
| Detroit Free Press | On Guard Since 1831 | Newspaper slogan Slogan referring to the year the Detroit newspaper was founded. |
| Deutsche Welle (DW) | Made for Minds | Media slogan Brand claim of Germany's international broadcaster Deutsche Welle, introduced with the launch of its English channel DW News on June 22, 2015. DW's 2018 rebranding kept it as the corporate brand ethos. |
| Dev Kanta Barooah | India is Indira, Indira is India | Indian political slogan Sycophantic slogan of the 1970s from Congress president Dev Kanta Barooah praising Indira Gandhi. The Janata Party answered it in 1977 with Indira Hatao, Desh Bachao. |
| DHL | Excellence. Simply delivered. | Brand slogan Tagline of the global campaign DHL launched in April 2010 to support its new corporate strategy, created by Amsterdam agency 180 and its digital arm Riot. |
| Digital India | Power to Empower | Indian government campaign Vision tagline of the Digital India program launched by Prime Minister Modi on July 1, 2015. |
| Disability rights movement | Nothing about us without us | Movement slogan Rooted in the Latin Nihil de nobis, sine nobis and Poland's 1505 Nihil novi constitution; the English form spread in disability activism in the 1990s. James Charlton, who heard it from South African activists Michael Masutha and William Rowland, used it as the title of his 1998 book, and the UN made it the 2004 theme of the International Day of Persons with Disabilities. |
| Disneyland | The Happiest Place on Earth | Brand slogan Long-running slogan of Disneyland in Anaheim, Calif., which opened July 17, 1955; the park's 70th anniversary campaign in 2025 used it. |
| Dolores Huerta / United Farm Workers | ¡Sí, se puede! | Movement slogan “Yes, it can be done.” Spanish. Coined by Dolores Huerta in the United Farm Workers’ 1972 campaign in Arizona, during Cesar Chavez’s 25 day fast; Chavez himself credited Huerta, though researchers John Hammerback and Richard Jensen attribute it to Chavez. It later spread to immigration reform and labor groups. |
| Dolores Ibárruri (Spanish Republicans) | ¡No pasarán! | Revolutionary slogan “They shall not pass!” Spanish. Used by Dolores Ibárruri, La Pasionaria, in her speech rallying Madrid's Republican defenders against Franco's forces; it echoes Gen. Robert Nivelle's call at Verdun in 1916 (Ils ne passeront pas), and British anti-fascists chanted it at the Battle of Cable Street in October 1936. |
| Donald Trump (2016 campaign) | Make America Great Again | Election campaign slogan Trump’s 2016 slogan, often shortened to MAGA. Ronald Reagan’s 1980 campaign used the similar Let’s Make America Great Again. |
| Donald Trump (2020 campaign) | Keep America Great | Election campaign slogan Trump's 2020 reelection slogan. |
| Dos Equis | Stay thirsty, my friends | Brand slogan Sign-off of The Most Interesting Man in the World campaign by Euro RSCG (now Havas), launched in the U.S. in 2006. Jonathan Goldsmith played the role from 2006 to 2016. |
| Dove (Unilever) | Real Beauty | Brand slogan Name of the Dove Campaign for Real Beauty launched by Unilever in 2004 with Ogilvy, which used everyday women instead of professional models to build self-confidence in women and children. Real Beauty is the campaign title rather than a tagline. |
| Dr Pepper | Be a Pepper | Brand slogan The Be a Pepper campaign was introduced at the Dr Pepper bottler meeting in Las Vegas in 1977, with actor David Naughton as its best known face. It ranked as the third most popular U.S. campaign in 1980, and the theme changed in 1983 to Dr Pepper Made a Pepper Out of Me. |
| Dulux | Let's Colour | Brand slogan Global campaign name and slogan of the paint brand Dulux, launched under the agency Euro RSCG London. The Let's Colour initiative brought color to drab public spaces around the world. |
| Dunkin' Donuts | America Runs on Dunkin' | Brand slogan Created by the agency Hill Holliday in 2006 for the coffee and doughnut chain. |
| Dunkin' Donuts | Time to make the donuts | Brand slogan Introduced in 1982. Refers to the baker's early morning routine of making fresh doughnuts. Campaign by Ally & Gargano featuring Fred the Baker, played by Michael Vale; it ended in 1997. |
| Duracell | Trusted Everywhere | Brand slogan Duracell battery campaign that showed dramatic life situations to stress the importance of choosing the most trusted battery. It featured in the 2004 North American Effie case studies; Duracell later moved to the Trust Is Power platform in 2017. |
| DW | Made for Minds | Media slogan Brand claim of Germany's international broadcaster Deutsche Welle, introduced with the launch of its English channel DW News on June 22, 2015. DW's 2018 rebranding kept it as the corporate brand ethos.Listed under Deutsche Welle (DW) |
| Dwight D. Eisenhower (1952 campaign) | I Like Ike | Election campaign slogan Ike was Eisenhower's nickname. Republican slogan of Eisenhower's winning 1952 campaign; he ran in 1956 with I Still Like Ike. |
E
| Slogan of | Slogan | Notes |
|---|---|---|
| E. F. Hutton | When E. F. Hutton Talks, People Listen | Brand slogan Slogan of the U.S. brokerage E. F. Hutton & Co., first used in 1969 and credited to advertising man Mitchell J. Epstein. Its television commercials showed crowds falling silent when someone mentioned their broker. |
| EA Sports | It's in the game | Brand slogan Slogan of Electronic Arts' sports video game label, voiced by Andrew Anthony in the short intro that opened each game for years after the brand's creation; it signaled that the games mimic real sports faithfully. |
| East German Monday demonstrations | Wir sind das Volk! | Movement slogan “We are the people!” German. First heard on Oct. 2, 1989, at the fourth Leipzig Monday demonstration as a reply to a police loudspeaker announcement; it became the slogan of East Germany's Peaceful Revolution, which ended the GDR and led to German reunification. |
| Eastman Kodak | You press the button, we do the rest | Brand slogan Coined by Kodak founder George Eastman in 1888 to sell the first Kodak camera, which was advertised nationally from 1889 at $25. |
| ECI | चुनाव का पर्व, देश का गर्व (Chunav Ka Parv, Desh Ka Garv) | Indian government campaign “The festival of elections, the pride of the nation.” Hindi. Tagline unveiled by the Election Commission with a logo for the 2024 Lok Sabha election as part of its voter awareness drive.Listed under Election Commission of India |
| ECI (National Voters' Day) | No Voter to be Left Behind | Indian government campaign Theme of National Voters' Day 2019. The day has been observed on Jan. 25 since 2011, marking the ECI's founding on Jan. 25, 1950.Listed under Election Commission of India (National Voters' Day) |
| ECI (National Voters' Day) | Nothing Like Voting, I Vote for Sure | Indian government campaign Theme of the 13th National Voters' Day on Jan. 25, 2023, kept for the 14th edition in 2024.Listed under Election Commission of India (National Voters' Day) |
| Ecuador (tourism) | All You Need Is Ecuador | Tourism slogan Tourism slogan of Ecuador, a play on the Beatles song All You Need Is Love. |
| Egypt (tourism) | Where It All Begins | Tourism slogan Tourism slogan of Egypt. |
| Ek Bharat Shreshtha Bharat | एक भारत श्रेष्ठ भारत (Ek Bharat Shreshtha Bharat) | Indian government campaign “One India, excellent India.” Hindi. Government initiative celebrating unity in diversity by linking states and their cultures and languages. |
| Election Commission of India | चुनाव का पर्व, देश का गर्व (Chunav Ka Parv, Desh Ka Garv) | Indian government campaign “The festival of elections, the pride of the nation.” Hindi. Tagline unveiled by the Election Commission with a logo for the 2024 Lok Sabha election as part of its voter awareness drive. |
| Election Commission of India (National Voters' Day) | No Voter to be Left Behind | Indian government campaign Theme of National Voters' Day 2019. The day has been observed on Jan. 25 since 2011, marking the ECI's founding on Jan. 25, 1950. |
| Election Commission of India (National Voters' Day) | Nothing Like Voting, I Vote for Sure | Indian government campaign Theme of the 13th National Voters' Day on Jan. 25, 2023, kept for the 14th edition in 2024. |
| Emirates | Fly Better | Brand slogan Brand promise launched Nov. 1, 2018, created in house by Emirates head of brand Richard Billington. |
| Emirates | Hello Tomorrow | Brand slogan Brand platform launched in March 2012 by agency StrawberryFrog, replacing "Fly Emirates". It was succeeded by "Fly Better" in 2018. |
| Energizer | It keeps going and going and going | Brand slogan DDB Needham created the Energizer Bunny, which debuted on television in 1989 as a parody of Duracell’s bunny commercials; TBWA/Chiat/Day then built the campaign of interrupted commercials and the continuing going line. |
| Enterprise Rent-A-Car | We'll Pick You Up | Brand slogan Long-running U.S. campaign line that made the company's customer pickup service its signature after its first national TV advertising in 1989; in March 2011 Enterprise launched The Enterprise Way, its first new campaign in two decades. |
| Environmental movement | Think Globally, Act Locally | Movement slogan Environmentalist slogan of the 1970s urging local action on global problems. |
| Environmental movement (three Rs) | Reduce, Reuse, Recycle | Movement slogan Waste hierarchy slogan that grew out of the 1970s U.S. environmental movement after the first Earth Day on April 22, 1970. Its exact coiner is debated. |
| Equal pay movement | Equal pay for equal work | Movement slogan Shared demand of labor and women's movements rather than one campaign's property; the Woman's Christian Temperance Union called for equal pay for equal work in its Union Signal in 1920. |
| Ernst & Young | Building a better working world | Brand slogan Tagline adopted when Ernst & Young rebranded as EY on July 1, 2013; branding agency BrandPie worked on the rebrand.Listed under EY (Ernst & Young) |
| ESPN | The Worldwide Leader in Sports | Media slogan Self description adopted soon after the network's 1979 launch as The Total Sports Cable Network. ESPN began phasing it out of official use after Jimmy Pitaro became chairman in 2018. |
| Esso (Humble Oil, later Exxon) | Put a Tiger in Your Tank | Brand slogan Written by copywriter Emery T. Smyth of Needham, Louis & Brorby and first run in April 1959 by Oklahoma Oil, a Humble Oil subsidiary. McCann-Erickson later took it worldwide for Esso, reaching Europe and Japan in 1965. |
| Ethiopia (tourism) | Land of Origins | Tourism slogan Tourism slogan of Ethiopia. |
| Eveready (India) | Give Me Red | Indian brand slogan Eveready's battery tagline in India, introduced in 1993 when the brand returned to advertising to reach younger buyers. Later campaigns featured Amitabh Bachchan and, from 2011, Akshay Kumar. |
| EY (Ernst & Young) | Building a better working world | Brand slogan Tagline adopted when Ernst & Young rebranded as EY on July 1, 2013; branding agency BrandPie worked on the rebrand. |
F
| Slogan of | Slogan | Notes |
|---|---|---|
| FC Barcelona | Més que un club | Sports slogan “More than a club.” Catalan. First said by Narcís de Carreras on Jan. 17, 1968, as he took over the club presidency. Under the Franco dictatorship it also signaled Catalan identity. |
| Federal Bank | Your Perfect Banking Partner | Indian brand slogan Line the Kerala-based private sector lender uses to sum up its business philosophy on its official website. |
| FedEx | When it absolutely, positively has to be there overnight | Brand slogan Federal Express slogan built around its overnight delivery promise; it is no longer used. |
| Feminist movement (second wave) | The personal is political | Movement slogan Title under which Carol Hanisch’s 1969 paper appeared in Notes from the Second Year in 1970. In her 2006 introduction Hanisch credits the title, to the best of her knowledge, to editors Shulamith Firestone and Anne Koedt, after Kathie Sarachild brought the paper to their attention. |
| Fevicol | ये फ़ेविकोल का जोड़ है, टूटेगा नहीं (Yeh Fevicol ka jod hai, tootega nahi) | Indian brand slogan “This is a Fevicol bond; it won't break.” Hindi. Line for Pidilite's Fevicol adhesive associated with adman Piyush Pandey; Fevicol ka jod (a Fevicol bond) became a popular metaphor for anything inseparable. |
| Fevikwik (Pidilite Industries) | चुटकी में चिपकाए (Chutki Mein Chipkaaye) | Indian brand slogan “Sticks in a snap.” Hindi. Line coined by Piyush Pandey of Ogilvy for Pidilite's instant adhesive Fevikwik. It anchored the 1999 fish commercial, directed by Prasoon Pandey, that was named the TV commercial of the century in 2000. |
| Fidel Castro | ¡Patria o Muerte! | Revolutionary slogan “Homeland or death!” Spanish. Derived from Castro's March 5, 1960, speech honoring victims of the La Coubre explosion in Havana harbor; Venceremos (We will prevail) was added in July 1960. Cuban protesters later answered with Patria y Vida. |
| FIFA Women's World Cup 2023 | Beyond Greatness | Sports slogan Slogan of the tournament co-hosted by Australia and New Zealand, revealed by FIFA with the event's brand identity and emblem in October 2021. |
| FIFA World Cup 2026 | WE ARE 26 | Sports slogan Campaign name and slogan introduced with the FIFA World Cup 26 official brand at Griffith Observatory in Los Angeles on May 17, 2023, inviting host communities in Canada, Mexico and the U.S. to help launch the brand. |
| Financial Times | No FT, No Comment | Newspaper slogan Advertising line of the Financial Times, introduced in 1982 by Ogilvy & Mather. In September 2006 the FT was reported to be preparing to drop it after appointing DDB London. |
| Fit India Movement | Fit India | Indian government campaign Movement launched by Prime Minister Modi on Aug. 29, 2019, National Sports Day, to make fitness part of daily life. |
| Fit India Movement (Narendra Modi) | फिटनेस का डोज़, आधा घंटा रोज़ (Fitness Ka Dose, Aadha Ghanta Roz) | Indian government campaign “A dose of fitness, half an hour every day.” Hinglish. Prime Minister Modi's mantra for the Fit India Movement, which he launched on National Sports Day 2019. |
| Flipkart | अब हर विश होगी पूरी (Ab Har Wish Hogi Poori) | Indian brand slogan “Now every wish will come true.” Hinglish. Tagline conceptualized by Lowe Lintas and unveiled in May 2015 with Flipkart's new smiling logo as the e-commerce company moved to a mobile first strategy. |
| Folgers | The best part of waking up is Folgers in your cup | Brand slogan Procter & Gamble coffee jingle created with Cunningham & Walsh in 1984. |
| Ford | Built Ford Tough | Brand slogan Slogan for Ford trucks dating to 1976, credited to a copywriter working on a Ford truck magazine. It became the long-running tagline of the F-Series pickups. |
| Ford | Go Further | Brand slogan Introduced by CEO Alan Mulally in a New Year's message to Ford employees worldwide as a warning against complacency after three profitable years. It replaced "Drive One" in North America and "Feel the Difference" in Europe. |
| Ford | Have You Driven a Ford Lately? | Brand slogan Ford tagline created by J. Walter Thompson that ran through the 1980s and 1990s in U.S. commercials and print campaigns for the Mustang, Tempo and Escort. Ford estimated in 1989 that it had been heard about 20 billion times. |
| Foster's | Foster's. Australian for beer. | Brand slogan Jokes that Foster's is simply the Australian word for beer. U.S. campaign for the Australian lager launched in 1994 by Angotti, Thomas, and Hedge. |
| Fox News | Fair & Balanced | Media slogan Created by founder Roger Ailes when the channel debuted in 1996. Fox News dropped it from marketing in 2017. |
| Fox News | Most Watched. Most Trusted. | Media slogan Replaced Fair & Balanced as the channel's main tagline in 2017. |
| Fox News | We Report. You Decide. | Media slogan Longtime Fox News tagline, which CNN answered with The Most Trusted Name in News. |
| Francisco I. Madero | Sufragio efectivo, no reelección | Revolutionary slogan “Effective suffrage, no reelection.” Spanish. Closing words of Madero's Plan de San Luis of October 1910, aimed at Porfirio Díaz's repeated reelection; it launched the Mexican Revolution on Nov. 20, 1910. |
| François Hollande (2012 campaign) | Le changement, c'est maintenant | Election campaign slogan “Change is now.” French. Slogan of Socialist candidate François Hollande in the 2012 French presidential election, which he won against incumbent Nicolas Sarkozy. It answered a demand for immediate change after Sarkozy's term. |
| François Mitterrand (1981 campaign) | La force tranquille | Election campaign slogan “The quiet strength.” French. Slogan of François Mitterrand's winning 1981 French presidential campaign, devised by a team including Jacques Séguéla and Jacques Pilhan; it appeared late in the campaign after the official slogan Changer la vie. The poster showed Mitterrand before the village of Sermages in the Nièvre. |
| Franklin D. Roosevelt (1932 campaign) | Happy Days Are Here Again | Election campaign slogan A song title adopted as the Democratic theme of Roosevelt's 1932 campaign during the Great Depression. |
| Free Soil Party | Free Soil, Free Speech, Free Labor, and Free Men | Election campaign slogan First used in 1848. Platform slogan of the antislavery Free Soil Party; John Frémont's Republicans used a variant in 1856. |
| FRELIMO (Eduardo Mondlane) | A luta continua | Revolutionary slogan “The struggle continues.” Portuguese. Coined by Eduardo Mondlane, first president of FRELIMO, during Mozambique's war of independence from Portugal; Samora Machel kept using it and it became an unofficial national motto after independence in 1975. Miriam Makeba popularized a song of the same name. |
| French Revolution | Liberté, égalité, fraternité | Revolutionary slogan “Liberty, equality, fraternity.” French. Its coiner is disputed: it first appears in Camille Desmoulins's newspaper in July 1790, and Robespierre popularized it in a December 1790 speech. Adopted officially after the 1848 revolution, it is now the national motto of France and Haiti. |
| Frooti | Mango Frooti, Fresh 'n' Juicy | Indian brand slogan Tagline of Parle Agro's mango drink Frooti. |
| Frosted Flakes | They're G-r-r-reat! | Brand slogan Catchphrase of Tony the Tiger, Kellogg’s mascot since 1952, created by Leo Burnett and voiced for decades by Thurl Ravenscroft. |
| FT | No FT, No Comment | Newspaper slogan Advertising line of the Financial Times, introduced in 1982 by Ogilvy & Mather. In September 2006 the FT was reported to be preparing to drop it after appointing DDB London.Listed under Financial Times |
G
| Slogan of | Slogan | Notes |
|---|---|---|
| Gadsden flag (American Revolution) | Don't Tread on Me | Revolutionary slogan Motto under the coiled rattlesnake on the yellow Gadsden flag, flown on Commodore Esek Hopkins' ship Alfred in 1775; Christopher Gadsden presented the standard to South Carolina's Provincial Congress in February 1776. It resurfaced around 2000 with libertarian groups and became tied to the Tea Party movement after 2009. |
| Gandhi | करो या मरो (Karo ya Maro) | Freedom struggle slogan “Do or Die.” Hindi. Gandhi's call in his speech at Gowalia Tank Maidan in Bombay, now August Kranti Maidan, after the All India Congress Committee passed the Quit India resolution on Aug. 8, 1942. It followed the failure of the Cripps Mission. |
| Gandhi | I want world sympathy in this battle of Right against Might | Freedom struggle quotation Gandhi's message to the press at Dandi on April 5, 1930, at the end of the Salt March that launched the Civil Disobedience Movement. |
| Gandhi | Swaraj within a year | Freedom struggle quotation Gandhi's promise during the Non-Cooperation Movement, forecast at the Nagpur Congress session of December 1920, that self rule would come within twelve months if the program was followed. |
| Gandhi | With this, I am shaking the foundations of the British Empire | Freedom struggle quotation Gandhi's words at Dandi in April 1930 as he held up a handful of salty mud, breaking the salt law at the end of the Salt March. |
| Gatorade | Is it in you? | Brand slogan Gatorade line of its late 1990s and early 2000s campaigns built around athletes’ inner drive; PepsiCo revived it in May 2024 for the largest campaign in the brand’s history. |
| GE | Imagination at work | Brand slogan GE's slogan launched in January 2003 with a $100 million campaign designed by BBDO Worldwide. It replaced "We bring good things to life.".Listed under General Electric |
| GE | We bring good things to life | Brand slogan GE's advertising slogan from 1979 until 2003, when it was retired after nearly a quarter century. It was replaced by "Imagination at work.".Listed under General Electric |
| GEICO | 15 Minutes Could Save You 15 Percent or More on Car Insurance | Brand slogan GEICO's long running line, spoken for more than a decade by its gecko mascot. Versions print it with either the percent sign or the spelled out word. |
| General Electric | Imagination at work | Brand slogan GE's slogan launched in January 2003 with a $100 million campaign designed by BBDO Worldwide. It replaced "We bring good things to life.". |
| General Electric | We bring good things to life | Brand slogan GE's advertising slogan from 1979 until 2003, when it was retired after nearly a quarter century. It was replaced by "Imagination at work.". |
| George H. W. Bush | Kinder, Gentler Nation | Election campaign slogan George H. W. Bush campaign slogan. |
| George H. W. Bush | Read My Lips, No New Taxes | Election campaign slogan Bush campaign pledge against raising taxes. |
| George W. Bush (2000 campaign) | Compassionate Conservatism | Election campaign slogan Theme of Bush's 2000 presidential campaign. |
| Gillette | The Best a Man Can Get | Brand slogan Gillette razor slogan in use since 1989; in January 2019 the brand ran the campaign "We Believe: The Best Men Can Be.". |
| Government of India | आज़ादी का अमृत महोत्सव (Azadi Ka Amrit Mahotsav) | Indian government campaign “Elixir festival of freedom.” Hindi. Celebration of 75 years of independence that began on March 12, 2021, as a 75 week countdown to Aug. 15, 2022, and ran until Aug. 15, 2023. |
| Greece (tourism) | All Time Classic | Tourism slogan Tourism slogan of Greece. |
| Greta Thunberg | How Dare You | Movement slogan Line from Thunberg's address to world leaders at the UN Climate Action Summit in New York on Sept. 23, 2019. The speech was later set to music by several artists, including a Fatboy Slim mashup. |
| Greta Thunberg (School Strike for Climate) | Skolstrejk för klimatet | Movement slogan “School strike for climate.” Swedish. First used in 2018. Wording on the sign Thunberg held while protesting outside the Riksdag, Sweden's parliament, which grew into the global school strike for climate movement. |
| Grey Poupon | Pardon me, would you have any Grey Poupon? | Brand slogan Introduced in 1979. Mustard campaign by Marschalk set around two Rolls-Royce cars. |
| Greyhound Lines | Go Greyhound and Leave the Driving to Us | Brand slogan Created by Grey Advertising in 1956 to attract middle-class riders to the U.S. intercity bus line, and used periodically for about four decades. |
| The Guardian | The Whole Picture | Newspaper slogan First used in 1986. From the British newspaper's Points of View television campaign, which ended with the line It's only when you get the whole picture that you can fully understand what's going on. The Guardian revived it with agency Lucky Generals in May 2026, 40 years after the original. |
| Guardian | The Whole Picture | Newspaper slogan First used in 1986. From the British newspaper's Points of View television campaign, which ended with the line It's only when you get the whole picture that you can fully understand what's going on. The Guardian revived it with agency Lucky Generals in May 2026, 40 years after the original.Listed under The Guardian |
| The Guardian (C. P. Scott) | Comment is free, but facts are sacred | Newspaper slogan Written by editor C. P. Scott in a 1921 essay marking the centenary of the Manchester Guardian, now The Guardian. It became the paper's best-known statement of journalistic principle. |
| Guardian (C. P. Scott) | Comment is free, but facts are sacred | Newspaper slogan Written by editor C. P. Scott in a 1921 essay marking the centenary of the Manchester Guardian, now The Guardian. It became the paper's best-known statement of journalistic principle.Listed under The Guardian (C. P. Scott) |
| Guinness | Good things come to those who wait | Brand slogan Created by Abbott Mead Vickers BBDO, the campaign began with the commercial Swimblack in May 1998 and produced Surfer (1999), voted the best commercial of all time in a 2002 poll. It was revived from 2005 to 2007. |
| Guinness | Guinness is good for you | Brand slogan Line of Guinness’s first official advertising campaign, which began in 1929 and drew on doctors’ letters endorsing the stout; it stayed central to the brand for about 40 years. |
| Guinness | Lovely day for a Guinness | Brand slogan Guinness poster line. The brewery’s first official advertising campaign began in 1929, with S.H. Benson and artist John Gilroy; Gilroy’s toucan followed in 1935. |
| Gujarat Tourism | खुशबू गुजरात की (Khushboo Gujarat Ki) | Indian tourism slogan “The fragrance of Gujarat.” Hindi. Gujarat tourism campaign flagged off in May 2010 with Amitabh Bachchan as brand ambassador. Ogilvy and Mather handled the creative, since Bachchan asked that Piyush Pandey be signed on. |
H
| Slogan of | Slogan | Notes |
|---|---|---|
| Har Dayal (Ghadar Party) | What is our name? Ghadr. What is our work? Ghadr. Where will Ghadr break out? In India. | Indian revolutionary slogan Ghadr means mutiny or revolution. Call printed by Har Dayal in the first issue of the Ghadar Party's weekly paper Ghadr, published in San Francisco on Nov. 1, 1913. The original was in Urdu. |
| Harold Macmillan | Most of our people have never had it so good | Political slogan Line from Prime Minister Macmillan's July 1957 speech that summed up the public mood of prosperity; it framed the Conservatives' 1959 election campaign. |
| Harry S. Truman | The Buck Stops Here | Political slogan Means final responsibility rests with the president rather than being passed along. Words on a sign on Truman's desk that became a byword of his presidency. |
| Harry S. Truman supporters (1948 campaign) | Give 'em hell, Harry! | Election campaign slogan Shout from a supporter during Truman's 1948 campaign tour. A 1976 plaque in Bremerton, Washington, says Truman first heard it there on June 10, 1948, but other accounts place it in Albuquerque or record the shout as Pour it on, Harry or Lay it on, Harry. |
| Hartford Courant | Older than the nation | Newspaper slogan Slogan of the Connecticut newspaper, which was founded before U.S. independence. |
| Hasrat Mohani | آزادیٔ کامل (Azadi-e-Kaamil) | Freedom struggle slogan “Complete independence.” Urdu. Demand Maulana Hasrat Mohani raised at the Ahmedabad session of the Indian National Congress in 1921, with Swami Kumaranand, eight years before the Lahore Purna Swaraj resolution. |
| Hasrat Mohani | इंक़लाब ज़िन्दाबाद (Inquilab Zindabad) | Freedom struggle slogan “Long live the revolution.” Urdu. Coined by the poet and Congress leader Maulana Hasrat Mohani in 1921, the year he demanded complete independence at the Ahmedabad Congress session. Bhagat Singh and B.K. Dutt made it famous by shouting it after throwing bombs in the Central Legislative Assembly on April 8, 1929. |
| Havells | Hawa Badlegi | Indian brand slogan “The wind will change.” Hindi. Tagline of the Havells fans campaign by Lowe Lintas launched in March 2013, built on the idea of winds of change. Its films promoted changed social mindsets, such as a husband taking his wife's surname. |
| HBO | It's Not TV. It's HBO. | Media slogan Campaign launched by HBO in 1996 through agency BBDO New York; it entered the Cable & Telecommunications Association for Marketing Hall of Fame in 2003. |
| HDFC Bank | We Understand Your World | Indian brand slogan Tagline of the private sector HDFC Bank. |
| HDFC Life | सर उठा के जियो (Sar Utha Ke Jiyo) | Indian brand slogan “Live with your head held high.” Hindi. Tagline of the private life insurer HDFC Life. |
| Hebrew National | We answer to a higher authority | Brand slogan Introduced in c. 1965. Refers to God, as the hot dogs are kosher. Hot dog slogan by Scali, McCabe, Sloves, used in print from about 1965 and on television from 1972. |
| Heineken | Open Your World | Brand slogan Heineken unveiled Open Your World as its new strapline in early 2011, with the campaign airing globally on TV and in cinemas in the first quarter of that year. |
| Heineken | Refreshes the parts other beers cannot reach | Brand slogan Written by copywriter Terry Lovelock of Collett Dickenson Pearce in 1973 for the U.K. market; Heineken stopped using it in the late 1990s. |
| Heinz | It Has to Be Heinz | Brand slogan Kraft Heinz announced It Has to Be Heinz in June 2023 as the brand's first global creative platform in about 150 years, debuting in the U.S., Canada, the UK and Germany. |
| Heinz Baked Beans | Beanz Meanz Heinz | Brand slogan Coined in 1967 by Maurice Drake of Young & Rubicam in London, over a pub lunch, to set Heinz apart from cheaper supermarket beans. |
| Hellmann's and Best Foods | Bring Out the Best | Brand slogan Unilever's Hellmann's and Best Foods mayonnaise brands share the slogan Bring Out the Best. Hellmann's is sold east of the Rocky Mountains in the U.S. and in markets including Europe and India, while Best Foods is sold in the western U.S. and Asia Pacific. |
| Hero Honda | Fill it, Shut it, Forget it | Indian brand slogan Fill the tank, close it and forget about fuel for a long time. Mileage promise of Hero Honda motorcycles used in the 1980s and revived in a 2009 commercial by JWT Delhi; the line became shorthand for the fuel efficiency of bikes such as the Splendor. |
| Hero MotoCorp | हम में है हीरो (Hum Mein Hai Hero) | Indian brand slogan “There is a hero in us.” Hindi. Hindi brand campaign line of the two wheeler maker Hero MotoCorp. |
| Hero MotoCorp | देश की धड़कन (Desh Ki Dhadkan) | Indian brand slogan “Heartbeat of the nation.” Hindi. Brand line of Hero, India's largest two wheeler maker, in its Hindi campaigns. |
| Hertz | Let Hertz put you in the driver's seat. | Brand slogan Created by agency Norman, Craig & Kummel, which softened the earlier line Hertz puts you in the driver's seat; trademark records give Oct. 16, 1959, as first use, and the line ran widely in the early 1960s and has been revived at times since. |
| Hillary Clinton (2016 campaign) | I'm With Her | Election campaign slogan Clinton's 2016 campaign slogan. |
| Hillary Clinton (2016 campaign) | Stronger Together | Election campaign slogan Clinton's 2016 campaign slogan. |
| Hillary Rodham Clinton (2016 campaign) | I'm With Her | Election campaign slogan Clinton's 2016 campaign slogan.Listed under Hillary Clinton (2016 campaign) |
| Hillary Rodham Clinton (2016 campaign) | Stronger Together | Election campaign slogan Clinton's 2016 campaign slogan.Listed under Hillary Clinton (2016 campaign) |
| Hillary Rodham Clinton / women's rights movement | Women's Rights Are Human Rights | Movement slogan Hillary Clinton declared that women's rights are human rights at the 1995 UN Fourth World Conference on Women in Beijing. The phrase predates her speech: the Filipino women's coalition Gabriela ran a Women's Rights are Human Rights campaign around 1988. |
| The Hindu | Stay Ahead of the Times | Indian media slogan Advertising line of The Hindu in 2011, a rebuttal to The Times of India's Wake Up to The Times of India campaign launched as the Times began publishing in Kerala. |
| Hindustan Socialist Republican Association | It is easy to kill individuals but you cannot kill the ideas | Freedom struggle quotation Line from the HSRA leaflet thrown by Bhagat Singh and B.K. Dutt in the Central Legislative Assembly in Delhi on April 8, 1929, and widely quoted as Bhagat Singh's words. |
| Hindustan Socialist Republican Association | It takes a loud voice to make the deaf hear | Freedom struggle quotation Opening line of the leaflet thrown in the Central Legislative Assembly by Bhagat Singh and B.K. Dutt on April 8, 1929, signed Balraj, Commander in Chief, a pen name of Chandra Shekhar Azad. It ended with Long Live the Revolution. |
| Hindustan Times | Let There Be Light | Indian media slogan Closing line of the Hindustan Times campaign created by O&M India under Piyush Pandey in May 2005, ahead of the paper's Mumbai launch. The campaign ran on TV, print and radio. |
| Hitachi | Inspire the Next | Brand slogan Hitachi's corporate brand statement, adopted as the centerpiece of the brand management program the company began in April 2000. It framed Hitachi's display at CEATEC Japan 2000. |
| HMT | Timekeepers to the Nation | Indian brand slogan Slogan of the watches made by the public sector HMT (Hindustan Machine Tools). |
| Ho Chi Minh | Không có gì quý hơn độc lập, tự do | Wartime slogan “Nothing is more precious than independence and freedom.” Vietnamese. Declared by Ho Chi Minh in his July 17, 1966, call for national resistance against U.S. forces during the Vietnam War, in which he said the war may last for 5, 10, 20 years or more. |
| Holocaust remembrance and genocide prevention | Never again | Movement slogan Buchenwald survivors displayed it on handmade signs in several languages in April 1945, its first use in a Holocaust context; the phrase is believed to derive from Yitzhak Lamdan's 1927 poem Masada. Meir Kahane popularized it in his 1971 book Never Again! |
| The Home Depot | You Can Do It. We Can Help. | Brand slogan Home Depot's slogan adopted in 2003 and replaced in 2009 by More Saving. More Doing. The retailer has used How Doers Get More Done since 2019. |
| Home Depot | You Can Do It. We Can Help. | Brand slogan Home Depot's slogan adopted in 2003 and replaced in 2009 by More Saving. More Doing. The retailer has used How Doers Get More Done since 2019.Listed under The Home Depot |
| Honda | The Power of Dreams | Brand slogan Global brand slogan announced by Honda in December 2000 to express the company's driving force for the 21st century. |
| Honda | You Meet the Nicest People on a Honda | Brand slogan Honda's 1960s U.S. campaign for its small motorcycles such as the Honda 50 and Cub, aimed at ordinary riders rather than bikers. The campaign is still taught in marketing classes. |
| Hong Kong protest movement (2019) | Be water | Movement slogan Chant and tactic of the 2019 Hong Kong pro-democracy protests, calling for fluid action: protesters took over neighborhoods and withdrew when police arrived. The phrase comes from martial artist Bruce Lee, who grew up in Hong Kong, describing water. |
| HSBC | The World's Local Bank | Brand slogan HSBC rebranded itself as "the world's local bank" in 2002 and phased the line out from 2011 as it shut operations in many smaller countries after the financial crisis. |
| Hutch | Wherever You Go, Our Network Follows | Indian brand slogan Mobile network campaign line of Hutch, famous for the pug following a boy; the brand later became Vodafone in India. |
I
| Slogan of | Slogan | Notes |
|---|---|---|
| IBM | Let's build a smarter planet | Brand slogan Slogan of IBM's Smarter Planet initiative, launched by CEO Sam Palmisano in a November 2008 speech to the Council on Foreign Relations. Ogilvy & Mather created campaigns around it. |
| IBM | THINK | Brand slogan Coined by Thomas J. Watson in December 1911 at the National Cash Register Company; he brought it to the Computing-Tabulating-Recording Company in 1914, which became IBM. |
| ICC Men's Cricket World Cup 2023 (India) | It Takes One Day | Sports slogan Campaign launched July 20, 2023, by the ICC and BCCI, fronted by Shah Rukh Khan and built around the Navarasa, nine emotions of a cricket match. |
| ICC Men's T20 World Cup 2024 | Out of This World | Sports slogan Campaign title and slogan of the ICC Men's T20 World Cup 2024 in the West Indies and the U.S., unveiled with a campaign film on Feb. 22, 2024, to mark 100 days to go. |
| ICICI Bank | हम हैं ना (Hum Hai Na) | Indian brand slogan “We are there for you.” Hindi. Tagline of the private sector ICICI Bank. |
| ICICI Bank | ख़याल आपका (Khayaal Aapka) | Indian brand slogan “Your well-being is our care.” Hindi. ICICI Bank brand line documented in the bank’s annual reports for 2009 to 2011. Hum Hai Na is a separate ICICI line. |
| Idea Cellular | An Idea Can Change Your Life | Indian brand slogan Brand line of the mobile operator Idea Cellular from 2006, with commercials conceptualized by Lowe Lintas. |
| Idea Cellular | No Idea? Get an Idea | Indian brand slogan Introduced in 2010. Lowe Lintas campaign launched ahead of mobile number portability to win subscribers from rival networks. |
| Idea Cellular | What an Idea, Sirji! | Indian brand slogan “What an idea, sir!” Hinglish. Introduced in 2007. Sirji is a respectful Hindi form of sir. Lowe Lintas catchline starting with the Caste War film, later famous through campaigns starring Abhishek Bachchan. |
| IKEA | The Wonderful Everyday | Brand slogan Long-running IKEA brand campaign in the UK created with the agency Mother London. It won the Grand Effie at the 2024 Effie Awards UK. |
| INA trials protesters | लाल क़िले से आई आवाज़, सहगल ढिल्लों शाहनवाज़ (Lal Qile se aayi aawaz, Sahgal Dhillon Shah Nawaz) | Freedom struggle slogan “A voice came from the Red Fort: Sahgal, Dhillon, Shah Nawaz.” Hindustani. Main rallying cry of the nationwide campaign during the Red Fort trials of Indian National Army officers Prem Sahgal, Gurbaksh Singh Dhillon and Shah Nawaz Khan, held in Delhi from November 1945 to May 1946. |
| INC | कांग्रेस का हाथ, आम आदमी के साथ (Congress ka Haath, Aam Aadmi ke Saath) | Indian election slogan “The Congress hand is with the common man.” Hindi. Congress slogan of the 2004 Lok Sabha campaign, set against the NDA's India Shining. The hand is the Congress election symbol.Listed under Indian National Congress |
| INC (1951 campaign) | Self Reliance | Indian election slogan Congress catchline for India's first general election of 1951 and 1952.Listed under Indian National Congress (1951 campaign) |
| INC (1984 campaign) | जब तक सूरज चाँद रहेगा, इंदिरा तेरा नाम रहेगा (Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega) | Indian election slogan “As long as the sun and moon remain, Indira, your name will live on.” Hindi. Emotional Congress slogan of the 1984 election held after Indira Gandhi's assassination.Listed under Indian National Congress (1984 campaign) |
| INC (2014 campaign) | हर हाथ शक्ति, हर हाथ तरक्की (Har Haath Shakti, Har Haath Tarakki) | Indian election slogan “Strength for every hand, progress for every hand.” Hindi. Congress slogan of the 2014 Lok Sabha campaign, playing on the party's hand symbol.Listed under Indian National Congress (2014 campaign) |
| INC (2014 campaign) | मैं नहीं, हम (Main Nahi, Hum) | Indian election slogan “Not I, but we.” Hindi. Congress slogan of 2014 countering the BJP's personality centered campaign. The BJP said it had used the phrase first in 2010.Listed under Indian National Congress (2014 campaign) |
| INC (2019 campaign) | अब होगा न्याय (Ab Hoga Nyay) | Indian election slogan “Now there will be justice.” Hindi. Congress slogan of the 2019 Lok Sabha election. Nyay, or justice, returned as a Congress theme in 2024.Listed under Indian National Congress (2019 campaign) |
| INC (Chikmagalur bypoll) | एक शेरनी, सौ लंगूर, चिकमगलूर भई चिकमगलूर (Ek Sherni, Sau Langoor, Chikmagalur Bhai Chikmagalur) | Indian election slogan “One lioness, a hundred monkeys; Chikmagalur, brother, Chikmagalur.” Hindi. Congress slogan of Indira Gandhi's 1978 comeback bypoll in Chikmagalur, Karnataka. It is credited either to poet Srikanth Verma or to Congress leader Devaraj Urs.Listed under Indian National Congress (Chikmagalur bypoll) |
| INC (Lahore session, Jawaharlal Nehru) | पूर्ण स्वराज (Purna Swaraj) | Freedom struggle slogan “Complete self rule.” Hindi. Goal of complete independence adopted at the Lahore Congress session of December 1929 under President Jawaharlal Nehru, who hoisted the tricolor on the Ravi on Dec. 31, 1929. The declaration was promulgated on Jan. 26, 1930, later chosen as Republic Day.Listed under Indian National Congress (Lahore session, Jawaharlal Nehru) |
| INC (Rajiv Gandhi era) | मेरा भारत महान (Mera Bharat Mahaan) | Indian political slogan “My India is great.” Hindi. Popular slogan of the Rajiv Gandhi years in the 1980s, painted on trucks and auto rickshaws. After the Bofors scandal it drew a satirical public reply about dishonesty.Listed under Indian National Congress (Rajiv Gandhi era) |
| India's G20 Presidency | वसुधैव कुटुम्बकम् (Vasudhaiva Kutumbakam): One Earth, One Family, One Future | Indian government campaign “The world is one family.” Sanskrit and English. Theme of India's G20 presidency from Dec. 1, 2022, to Nov. 30, 2023, unveiled by Modi with a lotus and Earth logo in November 2022. The Sanskrit phrase comes from the Maha Upanishad. |
| Indian Army | Do You Have It in You? | Indian recruiting slogan Recruitment line from the Indian Army's first recruitment advertising campaign, created by Hindustan Thompson Associates (HTA). It ran alongside the line An officer for five years and a gentleman for life. |
| Indian Army | Live a Life Less Ordinary | Indian recruiting slogan Indian Army recruitment campaign line that followed Do You Have It in You?, aimed at youth seeking job satisfaction beyond salary. It is a recruiting line, not the Army's service motto. |
| The Indian Express | Journalism of Courage | Indian media slogan Signature positioning line of The Indian Express, tied to its investigative reporting; a 2015 brand refresh by Creativeland Asia added the campaign The Indian Intelligent. |
| Indian Express | Journalism of Courage | Indian media slogan Signature positioning line of The Indian Express, tied to its investigative reporting; a 2015 brand refresh by Creativeland Asia added the campaign The Indian Intelligent.Listed under The Indian Express |
| Indian freedom movement | भारत माता की जय (Bharat Mata Ki Jai) | Freedom struggle slogan “Victory to Mother India.” Hindi. A collective patriotic cry whose coiner is disputed; some claims credit freedom fighter Azimullah Khan. The image of Bharat Mata grew through several 19th century works, among them Kiran Chandra Banerjee’s 1873 play Bharat Mata and Bankim Chandra Chattopadhyay’s 1882 novel Anandamath, and the slogan spread in the Swadeshi Movement of 1905 to 1908. |
| Indian National Congress | कांग्रेस का हाथ, आम आदमी के साथ (Congress ka Haath, Aam Aadmi ke Saath) | Indian election slogan “The Congress hand is with the common man.” Hindi. Congress slogan of the 2004 Lok Sabha campaign, set against the NDA's India Shining. The hand is the Congress election symbol. |
| Indian National Congress (1951 campaign) | Self Reliance | Indian election slogan Congress catchline for India's first general election of 1951 and 1952. |
| Indian National Congress (1984 campaign) | जब तक सूरज चाँद रहेगा, इंदिरा तेरा नाम रहेगा (Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega) | Indian election slogan “As long as the sun and moon remain, Indira, your name will live on.” Hindi. Emotional Congress slogan of the 1984 election held after Indira Gandhi's assassination. |
| Indian National Congress (2014 campaign) | हर हाथ शक्ति, हर हाथ तरक्की (Har Haath Shakti, Har Haath Tarakki) | Indian election slogan “Strength for every hand, progress for every hand.” Hindi. Congress slogan of the 2014 Lok Sabha campaign, playing on the party's hand symbol. |
| Indian National Congress (2014 campaign) | मैं नहीं, हम (Main Nahi, Hum) | Indian election slogan “Not I, but we.” Hindi. Congress slogan of 2014 countering the BJP's personality centered campaign. The BJP said it had used the phrase first in 2010. |
| Indian National Congress (2019 campaign) | अब होगा न्याय (Ab Hoga Nyay) | Indian election slogan “Now there will be justice.” Hindi. Congress slogan of the 2019 Lok Sabha election. Nyay, or justice, returned as a Congress theme in 2024. |
| Indian National Congress (Chikmagalur bypoll) | एक शेरनी, सौ लंगूर, चिकमगलूर भई चिकमगलूर (Ek Sherni, Sau Langoor, Chikmagalur Bhai Chikmagalur) | Indian election slogan “One lioness, a hundred monkeys; Chikmagalur, brother, Chikmagalur.” Hindi. Congress slogan of Indira Gandhi's 1978 comeback bypoll in Chikmagalur, Karnataka. It is credited either to poet Srikanth Verma or to Congress leader Devaraj Urs. |
| Indian National Congress (Lahore session, Jawaharlal Nehru) | पूर्ण स्वराज (Purna Swaraj) | Freedom struggle slogan “Complete self rule.” Hindi. Goal of complete independence adopted at the Lahore Congress session of December 1929 under President Jawaharlal Nehru, who hoisted the tricolor on the Ravi on Dec. 31, 1929. The declaration was promulgated on Jan. 26, 1930, later chosen as Republic Day. |
| Indian National Congress (Rajiv Gandhi era) | मेरा भारत महान (Mera Bharat Mahaan) | Indian political slogan “My India is great.” Hindi. Popular slogan of the Rajiv Gandhi years in the 1980s, painted on trucks and auto rickshaws. After the Bofors scandal it drew a satirical public reply about dishonesty. |
| Indian Oil Corporation | The Energy of India | Indian brand slogan Corporate tagline of the state owned oil marketing company IndianOil, presented in its 2024-25 annual report as its guiding vision. |
| Indian Overseas Bank | Good People To Grow With | Indian brand slogan Tagline of the Chennai based public sector Indian Overseas Bank. |
| Indian Premier League | Yatra Pratibha Avsara Prapnotihi | Indian sports slogan “Where talent meets opportunity.” Sanskrit. Sanskrit line inscribed on the IPL trophy, serving as the league's motto and brand line rather than a single season's campaign slogan. |
| Indian Premier League (2008 season) | मनोरंजन का बाप (Manoranjan Ka Baap) | Indian sports slogan “The daddy of all entertainment.” Hindi. First used in 2008. Promotional line for the first IPL season on broadcaster Set Max, created by TBWA Mumbai. |
| Indian Premier League (2009 season) | एक देश, एक जुनून (Ek Desh, Ek Junoon) | Indian sports slogan “One country, one passion.” Hindi. First used in 2009. Campaign line by TBWA for the second IPL season, which was played in South Africa. |
| Indian Premier League (2012 season) | ऐसा मौका और कहाँ मिलेगा (Aisa Mauka Aur Kahan Milega) | Indian sports slogan “Where else will you get such a chance.” Hindi. First used in 2012. Campaign line for the fifth IPL season. |
| Indian Premier League (2014 season) | Come On Bulaava Aya Hai | Indian sports slogan “Come on, the call has come.” Hinglish. First used in 2014. Campaign line for the seventh IPL season. |
| Indian Premier League (2015 season) | इंडिया का त्योहार (India Ka Tyohaar) | Indian sports slogan “India's festival.” Hinglish. First used in 2015. Campaign line for the eighth IPL season, presenting the league as a national festival. |
| Indian Premier League (2016 season) | Ek India Happywala | Indian sports slogan “One happy India.” Hinglish. First used in 2016. Campaign line by DDB Mudra for the ninth IPL season. |
| Indian Premier League (2017 season) | 10 साल आपके नाम (10 Saal Aapke Naam) | Indian sports slogan “Ten years dedicated to you.” Hindi. First used in 2017. Line marking the 10th IPL season, promoted on Sony MAX and Sony SIX. |
| Indian Premier League (2018 season) | Best v/s Best | Indian sports slogan First used in 2018. Campaign line for the 11th IPL season. |
| Indian Premier League (2019 season) | गेम बनाएगा नेम (Game Banayega Name) | Indian sports slogan “The game will make your name.” Hinglish. First used in 2019. Campaign by Taproot Dentsu for the 12th IPL season, celebrating opportunities the league gives young players. |
| Indian Premier League (2020 season) | एक साथ वाली बात (Ek Saath Waali Baat) | Indian sports slogan “The feeling of togetherness.” Hindi. First used in 2020. Campaign line for the 13th IPL season, played in the United Arab Emirates during the COVID 19 pandemic. |
| Indira Gandhi | गरीबी हटाओ देश बचाओ (Garibi Hatao Desh Bachao) | Indian election slogan “Remove poverty, save the country.” Hindi. The theme of Indira Gandhi's Congress campaign in the 1971 Lok Sabha election, usually shortened to Garibi Hatao. Its anti-poverty programs later formed part of the Fifth Five-Year Plan. |
| Indira Gandhi (1980 campaign) | A Government that Works | Indian election slogan Congress campaign line as Indira Gandhi sought a return to power in the 1980 mid-term election after the collapse of the Janata government. |
| Indonesia Ministry of Tourism | Wonderful Indonesia | Tourism slogan Indonesia's official tourism slogan unveiled by the Tourism Ministry in January 2011, replacing the older Visit Indonesia. |
| Indonesian independence movement | Merdeka atau mati | Revolutionary slogan “Freedom or death.” Indonesian. Rallying cry of the Indonesian National Revolution; Bung Tomo (Sutomo) declared it the fighters' unchanging slogan in his speech of Nov. 10, 1945, during the Battle of Surabaya against British forces. |
| Industrial Workers of the World | An injury to one is an injury to all | Movement slogan Adopted at the IWW's founding convention in 1905 on the suggestion of David C. Coates. It adapts the Knights of Labor motto An injury to one is the concern of all. |
| Infosys | Navigate Your Next | Indian brand slogan Brand line and strategy of the Indian IT services company Infosys. CEO Salil Parekh credited the Navigate Your Next strategy in January 2021 with strengthening the brand over the previous three years. |
| Infosys | Powered by intellect. Driven by values. | Indian brand slogan Corporate tagline of the Indian IT services company Infosys. |
| Intel | Intel Inside | Brand slogan Ingredient branding campaign launched in 1991; David House, head of Intel's microprocessor division, is credited with coining the line. |
| Intel | Sponsors of Tomorrow | Brand slogan Intel brand campaign launched May 11, 2009, in the U.S., Germany and the U.K., its largest in almost three years. It was created by Venables Bell & Partners of San Francisco. |
| International Association of Fire Chiefs and Energizer | Change your clocks, change your batteries | Fire safety slogan Long running fire safety reminder to replace smoke detector batteries when clocks change for Daylight Saving Time. |
| International Business Machines | Let's build a smarter planet | Brand slogan Slogan of IBM's Smarter Planet initiative, launched by CEO Sam Palmisano in a November 2008 speech to the Council on Foreign Relations. Ogilvy & Mather created campaigns around it.Listed under IBM |
| International Business Machines | THINK | Brand slogan Coined by Thomas J. Watson in December 1911 at the National Cash Register Company; he brought it to the Computing-Tabulating-Recording Company in 1914, which became IBM.Listed under IBM |
| Ireland (tourism) | Fill Your Heart with Ireland | Tourism slogan Tourism slogan used by Ireland's official tourism bodies. |
| Italian Fascist regime (Benito Mussolini) | Credere, obbedire, combattere | Political slogan “Believe, obey, fight.” Italian. Propaganda slogan of Benito Mussolini’s Fascist regime in Italy, painted on walls and taught to the regime’s youth groups. |
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| Slogan of | Slogan | Notes |
|---|---|---|
| Jair Bolsonaro (2018 campaign) | Brasil acima de tudo, Deus acima de todos | Election campaign slogan “Brazil above everything, God above everyone.” Portuguese. Slogan of Jair Bolsonaro's successful 2018 Brazilian presidential campaign. A viral image showing it on a 1989 Fernando Collor pamphlet was digitally manipulated. |
| Jamaica (tourism) | One Love | Tourism slogan Jamaica's official tourism slogan from 1994 to 2003. |
| James G. Blaine opponents (1884 campaign) | Rum, Romanism and Rebellion | Election campaign slogan Words of the Rev. Samuel D. Burchard, a Blaine supporter, at an 1884 Blaine event, insulting drinkers, Catholics and Southerners; Democrats seized on the remark and Grover Cleveland won. |
| Janata Party | इंदिरा हटाओ, देश बचाओ (Indira Hatao, Desh Bachao) | Indian election slogan “Remove Indira, save the country.” Hindi. Janata Party slogan of the 1977 post Emergency election, countering Barooah's India is Indira line. Indira Gandhi and the Congress lost power that year. |
| Japan Tourism Agency | Japan. Endless Discovery. | Tourism slogan Japan's tourism slogan unveiled by the Japan Tourism Agency on April 13, 2010. |
| Javier Milei | ¡Viva la libertad, carajo! | Political slogan “Long live freedom, damn it!” Spanish. Argentine libertarian Javier Milei closes his speeches with this cry, including his first address as president elect on Nov. 19, 2023, and his inauguration speech. Carajo is a Spanish expletive. |
| Jawaharlal Nehru | आराम हराम है (Aaram Haraam Hai) | Indian political slogan “Rest is forbidden.” Hindi. A call against idleness popularly associated with Nehru in the years of nation building. At Pilani on Feb. 11, 1961, Nehru said the slogan had been popularized in his name and qualified its literal meaning. |
| Jaws 2 (1978 film) | Just when you thought it was safe to go back in the water | Media slogan Poster tagline for Jaws 2 (1978), the sequel to Jaws. |
| Jayaprakash Narayan | सम्पूर्ण क्रांति (Sampoorna Kranti) | Indian movement slogan “Total revolution.” Hindi. JP gave the call for Sampoorna Kranti at Gandhi Maidan, Patna, on June 5, 1974, during the Bihar Movement against the Congress government. |
| Jell-O | There's always room for JELL-O | Brand slogan Jell-O dessert slogan from Young & Rubicam, introduced in 1964. |
| Jenson & Nicholson | Whenever you see colour, think of us | Indian brand slogan Slogan of the paint maker Jenson & Nicholson, one of the most remembered lines of Indian print and television advertising. |
| Jif | Choosy mothers choose Jif | Brand slogan Introduced in 1966. Peanut butter slogan by Grey Advertising; replaced in the mid 1980s and later brought back. |
| Joe Biden (2020 campaign) | Build Back Better | Election campaign slogan Biden's 2020 campaign slogan. |
| John Lennon / anti-war movement | Give Peace a Chance | Movement slogan Song written by John Lennon and recorded June 1, 1969, at the Montreal Bed-In; Lennon said Yoko Ono cowrote it, though it was first credited to Lennon and McCartney. Pete Seeger led half a million protesters singing it at the Vietnam Moratorium in Washington on Nov. 15, 1969, making it an anti-war anthem. |
| John Lewis | Never Knowingly Undersold | Brand slogan Price promise of the British department store chain, introduced in 1925. John Lewis withdrew it in 2022 and reinstated it on Sept. 9, 2024, with a revised price matching promise. |
| John McCain (2008 campaign) | Country First | Election campaign slogan Republican nominee McCain's 2008 campaign slogan. |
| Johnnie Walker | Keep Walking | Brand slogan Created by the London agency Bartle Bogle Hegarty in 1999 for the Diageo whisky brand to reverse falling sales. It built on the brand's Striding Man logo and is still in use. |
| Josiah Wedgwood (British abolitionists) | Am I Not a Man and a Brother? | Movement slogan First used in 1787. Abolitionist slogan created in England by Josiah Wedgwood and his staff on a medallion; Benjamin Franklin spread it in the U.S. |
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| Slogan of | Slogan | Notes |
|---|---|---|
| Kamala Harris (2024 campaign) | We're not going back | Election campaign slogan Chant of Kamala Harris and her supporters in the 2024 U.S. presidential campaign, heard at rallies and the Democratic National Convention in Chicago; it rejected a return to Donald Trump's presidency and the rollback of rights. |
| Karl Marx and Friedrich Engels | Proletarier aller Länder, vereinigt Euch! | Revolutionary slogan “Workers of the world, unite!” German. Closing call of The Communist Manifesto (1848); it later served as the state motto of the Soviet Union and appeared on its emblem. |
| Karnataka Tourism | One State. Many Worlds. | Indian tourism slogan Tagline of Karnataka Tourism's Discover New Worlds campaign, which broke on March 4, 2011, created by Stark Communications of Bengaluru. |
| Keep America Beautiful | People Start Pollution. People can stop it. | Organization slogan Line of the 1971 Crying Indian campaign featuring Iron Eyes Cody, created by Marsteller Inc. for the Advertising Council. |
| Kellogg's Rice Krispies | Snap! Crackle! Pop! | Brand slogan Imitates the sounds the cereal makes in milk. Rice Krispies slogan dating to 1929; Vernon Grant drew the elf characters in 1933. |
| Kentucky Fried Chicken | It's finger lickin' good | Brand slogan KFC slogan from the 1950s; accounts date it to 1952 or 1956 and differ on its origin. KFC paused it in 2020 over COVID 19 hygiene concerns.Listed under KFC |
| Kenya Tourism Board | Magical Kenya | Tourism slogan Kenya's destination brand, managed by the Kenya Tourism Board, which refreshed the Magical Kenya logo and identity in June 2019. |
| Kerala Tourism | God's Own Country | Indian tourism slogan Kerala's tourism tagline since the late 1980s, scripted by Walter Mendez, national creative director of the agency Mudra. |
| KFC | It's finger lickin' good | Brand slogan KFC slogan from the 1950s; accounts date it to 1952 or 1956 and differ on its origin. KFC paused it in 2020 over COVID 19 hygiene concerns. |
| Kia | Movement That Inspires | Brand slogan Global brand slogan unveiled by Kia with its new logo on Jan. 6, 2021, in a record-setting drone fireworks display over Incheon, South Korea. |
| Kingfisher | The King of Good Times | Indian brand slogan Line of United Breweries' Kingfisher beer, launched in 1980; chairman Vijay Mallya styled himself its brand ambassador and the phrase became his nickname. |
| Kit Kat | Have a break, have a Kit Kat | Brand slogan Created by J. Walter Thompson in 1957; the U.S. jingle "Gimme a break" by DDB Needham followed in 1986. |
| Kolkata Knight Riders | Korbo, Lorbo, Jeetbo | Indian sports slogan “We will act, fight and win.” Bengali. Bengali rallying cry of the Kolkata Knight Riders IPL team and its fans. |
| Korea Tourism Organization | Imagine Your Korea | Tourism slogan South Korea's tourism slogan announced by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization at a ceremony in Seoul on July 22, 2014. |
| Kotak Mahindra Bank | Let's make money simple | Indian brand slogan Tagline unveiled with Kotak Mahindra Bank's new brand identity on July 31, 2009, replacing the earlier line Think Investments, Think Kotak. |
| Kurdish women's movement | Jin, jiyan, azadî | Movement slogan “Woman, life, freedom.” Kurdish. Originated in the Kurdish women's movement of the late 20th century and was popularized by Abdullah Ocalan's writings. Its Persian form, زن، زندگی، آزادی (Zan, zendegi, azadi), spread across Iran after Mahsa Amini died in police custody in September 2022, first chanted at her funeral in Saqqez. |
L
| Slogan of | Slogan | Notes |
|---|---|---|
| L'Oréal Paris | Because I'm Worth It | Brand slogan Written in 1971 by copywriter Ilon Specht for L'Oréal hair color. Later forms of the same line are Because You're Worth It and Because We're Worth It. |
| Labor and women's suffrage movements | Bread and Roses | Movement slogan Suffragist Helen Todd used the line bread for all, and roses too in a 1910 Illinois campaign and printed it in The American Magazine in September 1911; James Oppenheim's poem Bread and Roses followed in December 1911. It is commonly linked to the 1912 Lawrence, Massachusetts textile strike, though several historians call the strike banner story ahistorical. |
| Labour Party (UK, 2017 campaign) | For the many, not the few | Election campaign slogan Labour's slogan under Jeremy Corbyn for the 2017 UK general election. The phrase had earlier been used by Tony Blair. |
| Labour Party, UK (Gordon Brown) | Not Flash. Just Gordon | Election campaign slogan Flash is British slang for showy. Labour slogan for Gordon Brown in the 2010 general election, which Labour lost. |
| Labour Party, UK (Keir Starmer) | Change | Election campaign slogan One-word Labour slogan of the 2024 general election, displayed on Keir Starmer's lectern. |
| Labour Party, UK (Tony Blair) | New Labour, New Britain | Election campaign slogan Blair's slogan repositioning Labour after he became leader in 1994; the party won the 1997 general election. |
| Lal Bahadur Shastri | जय जवान जय किसान (Jai Jawan Jai Kisan) | Indian political slogan “Hail the soldier, hail the farmer.” Hindi. Prime Minister Shastri raised it at a public gathering at Uruwa near Prayagraj in 1965, during the war with Pakistan and a food grain shortage. It honored soldiers and farmers alike. |
| Lala Lajpat Rai | Every blow aimed at me is a nail in the coffin of British imperialism | Freedom struggle quotation Said by Lala Lajpat Rai, the Punjab Kesari, at a meeting in Lahore on the evening he was injured in the police lathi charge on a Simon Commission protest march, Oct. 30, 1928. He died of his injuries on Nov. 17, 1928. |
| Land Rover | Above and Beyond | Brand slogan Brand message of Land Rover, reinforced by a 2014 UK campaign tied to its sponsorship of the Invictus Games. Marketing director Laura Schwab said the campaign helped solidify the positioning. |
| Las Vegas (tourism) | What happens here, stays here | Tourism slogan Tourism campaign by R&R Partners launched in 2003, popularly quoted as "What happens in Vegas, stays in Vegas.". |
| Lay's | Betcha can't eat just one | Brand slogan Potato chip slogan created by Young & Rubicam for Frito-Lay in 1963. |
| Leonidas I of Sparta | Μολὼν λαβέ (Molon labe) | Wartime slogan “Come and take them.” Ancient Greek. Reply traditionally attributed to Leonidas at Thermopylae in 480 BC, when Xerxes I demanded the Spartans’ weapons, recorded centuries later by Plutarch; it is now a gun rights slogan in the U.S. |
| Lesotho (tourism) | Kingdom in the Sky | Tourism slogan Tourism slogan of the mountainous kingdom of Lesotho. |
| Levi's | Quality Never Goes Out of Style | Brand slogan Levi's slogan traces back to the brand's early history, when its rivet reinforced denim jeans were far sturdier than other trousers. The brand turned 150 in 2023. |
| Lexus | The Relentless Pursuit of Perfection | Brand slogan Original Lexus slogan, used from 1989 to 2011, developed by Team One, a unit Saatchi & Saatchi formed for Toyota's new luxury brand. Lexus has used "Experience Amazing" since 2017. |
| LG Electronics | Life's Good | Brand slogan Brand promise and logo tagline of the South Korean electronics maker LG. In August 2023 LG launched a global "Life's Good" campaign alongside a refreshed brand identity. |
| LGBTQ rights movement | Love is love | Movement slogan LGBTQ equality slogan of uncertain origin; it gained wide fame when Lin-Manuel Miranda said love is love is love in his Tony Awards speech on June 12, 2016, the day after the Pulse nightclub shooting in Orlando. |
| LIC | ज़िंदगी के साथ भी, ज़िंदगी के बाद भी (Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi) | Indian brand slogan “With you in life, and even after life.” Hindi. Long running tagline of the state owned insurer LIC, among the best known lines in Indian advertising.Listed under Life Insurance Corporation of India (LIC) |
| Life cereal | He likes it! Hey, Mikey! | Brand slogan Picky little Mikey likes the cereal, so it must be good. Quaker Oats campaign by Doyle Dane Bernbach that ran from 1972 to 1986. |
| Life Insurance Corporation of India (LIC) | ज़िंदगी के साथ भी, ज़िंदगी के बाद भी (Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi) | Indian brand slogan “With you in life, and even after life.” Hindi. Long running tagline of the state owned insurer LIC, among the best known lines in Indian advertising. |
| Lifebuoy | लाइफ़बॉय है जहाँ, तंदुरुस्ती है वहाँ (Lifebuoy hai jahaan, tandurusti hai wahaan) | Indian brand slogan “Where there is Lifebuoy, there is good health.” Hindi. Jingle line of Hindustan Lever's Lifebuoy soap, handled by Lintas and among the longest remembered lines in Indian advertising. |
| Lijjat Papad (Shri Mahila Griha Udyog Lijjat Papad) | Karram Kurram | Indian brand slogan “The crunching sound of a crisp papad being eaten.” Hindi. Ventriloquist Ramdas Padhye, who voiced the brand's rabbit mascot, coined the sound for the rabbit eating a crisp papad. Lijjat is a women's cooperative started by seven Gujarati homemakers in Mumbai with a loan of Rs. 80. |
| Listerine | Often a bridesmaid but never a bride | Brand slogan Implies bad breath keeps a woman from marrying. Listerine mouthwash campaign launched in 1924 by Gordon Seagrove and Milton Feasley that popularized halitosis as a fixable problem. Also quoted as "Always a bridesmaid, but never a bride.". |
| Little Caesars | Pizza! Pizza! | Brand slogan Introduced in 1979 with the chain’s offer of two pizzas for one price. |
| Liverpool FC supporters | You'll Never Walk Alone | Sports slogan Song by Rodgers and Hammerstein from the 1945 musical Carousel; the Liverpool band Gerry and the Pacemakers took it to No. 1 in the UK in 1963 and Kop fans adopted it as their anthem, now sung before every Anfield fixture. |
| Lokmanya Tilak | स्वराज्य हा माझा जन्मसिद्ध हक्क आहे आणि तो मी मिळवणारच (Swarajya ha majha janmasiddha hakka aahe aani to mi milavnarach) | Freedom struggle slogan “Swaraj is my birthright and I shall have it.” Marathi. Adopted by Lokmanya Tilak after his release from prison following the 1897 sedition trial, and the defining cry of the extremist phase and Home Rule agitation. Some accounts credit his associate Joseph "Kaka" Baptista with originating the phrase, while Tilak made it famous.Listed under Bal Gangadhar Tilak |
| London 2012 Summer Olympics | Inspire a Generation | Sports slogan Official slogan of the 2012 Summer Olympics in London, the third Games hosted by the city. |
| Los Angeles 1984 Summer Olympics | Play a Part in History | Sports slogan Official motto of the 1984 Summer Olympics in Los Angeles. |
| Lucky Charms | They're magically delicious! | Brand slogan Introduced in 1968. General Mills cereal slogan from Dancer Fitzgerald Sample; Arthur Anderson voiced the leprechaun Lucky for nearly three decades. |
| Lucky Strike (American Tobacco Company) | It's Toasted | Brand slogan Used by the American Tobacco Company for Lucky Strike from 1917, referring to heat curing of the tobacco leaf; the process was not meaningfully different from rivals' methods. |
| Lux (Hindustan Unilever) | The Beauty Soap of Film Stars | Indian brand slogan Positioning used when Lux launched in India in 1929; actress Leela Chitnis became its first Indian star endorser. Lux launched in the U.S. in 1924 as the first mass-market beauty soap. |
| Lyndon B. Johnson (1964 campaign) | All the way with LBJ | Election campaign slogan Johnson's 1964 campaign slogan. |
M
| Slogan of | Slogan | Notes |
|---|---|---|
| M&M's | Melts in your mouth, not in your hand | Brand slogan Mars candy slogan launched in 1954 by Rosser Reeves of Ted Bates & Co.; the candy's heat resistance had made it a World War II ration. |
| Madhya Pradesh Tourism | हिंदुस्तान का दिल देखो (Hindustan Ka Dil Dekho) | Indian tourism slogan “See the heart of India.” Hindi. Madhya Pradesh tourism campaign of the mid 2000s by Ogilvy and Mather, which positioned the state as the heart of Incredible India. |
| Madhya Pradesh Tourism | एमपी अजब है, सबसे गजब है (MP Ajab Hai, Sabse Gajab Hai) | Indian tourism slogan “MP is wondrous, the most amazing of all.” Hindi. Madhya Pradesh tourism campaign line of 2010, following the Hindustan Ka Dil Dekho films. |
| Madhya Pradesh Tourism | The Heart of Incredible India | Indian tourism slogan Positioning line used by Madhya Pradesh Tourism from the mid 2000s with its first campaign film, developed with Ogilvy & Mather. |
| Maggi (Nestlé India) | 2-Minute Noodles | Indian brand slogan Maggi launched in India in 1983 and promoted the noodles as ready in two minutes, printing 2 minute on the pack. Hindustan Thompson Associates made the commercials, with films by Prahlad Kakkar. |
| Maggi (Nestlé India) | Fast to Cook, Good to Eat | Indian brand slogan Maggi noodles' brand promise in India, adopted as a campaign mantra in 1999. It closed the brand's television commercials. |
| Maggi (Nestle India) | Taste भी, Health भी (Taste Bhi, Health Bhi) | Indian brand slogan “Taste as well as health.” Hinglish. Nestle India tagline for Maggi noodles positioning the snack as both tasty and wholesome. |
| Mahatma Gandhi | करो या मरो (Karo ya Maro) | Freedom struggle slogan “Do or Die.” Hindi. Gandhi's call in his speech at Gowalia Tank Maidan in Bombay, now August Kranti Maidan, after the All India Congress Committee passed the Quit India resolution on Aug. 8, 1942. It followed the failure of the Cripps Mission.Listed under Gandhi |
| Mahatma Gandhi | I want world sympathy in this battle of Right against Might | Freedom struggle quotation Gandhi's message to the press at Dandi on April 5, 1930, at the end of the Salt March that launched the Civil Disobedience Movement.Listed under Gandhi |
| Mahatma Gandhi | Swaraj within a year | Freedom struggle quotation Gandhi's promise during the Non-Cooperation Movement, forecast at the Nagpur Congress session of December 1920, that self rule would come within twelve months if the program was followed.Listed under Gandhi |
| Mahatma Gandhi | With this, I am shaking the foundations of the British Empire | Freedom struggle quotation Gandhi's words at Dandi in April 1930 as he held up a handful of salty mud, breaking the salt law at the end of the Salt March.Listed under Gandhi |
| Mahindra Group | India is second to none | Indian brand slogan Group tagline used before the 2011 Rise rebrand, reflecting Mahindra's older India focused identity. |
| Mahindra Group | Rise | Indian brand slogan Brand line and core purpose launched by the Mahindra Group in January 2011, built on accepting no limits, alternative thinking and driving positive change. |
| Make in India (Government of India) | Make in India | Indian government campaign Launched by Prime Minister Modi on Sept. 25, 2014, to make India a global manufacturing hub. Wieden+Kennedy designed the campaign, whose logo is a lion made of cogs. |
| Maldives Marketing and Public Relations Corporation (Visit Maldives) | The Sunny Side of Life | Tourism slogan Maldives tourism brand line; MMPRC ran its November 2020 global recovery campaign under the slogan Rediscover Maldives...the sunny side of life. |
| Manchester United supporters | Glory Glory Man United | Sports slogan Supporters' chant and club song, not a formal motto, sung to the Battle Hymn of the Republic tune; Frank Renshaw wrote the version the United squad released before the 1983 FA Cup final. Tottenham fans used the Glory Glory chant from the early 1960s. |
| Mao Zedong | Women hold up half the sky | Political slogan Slogan of the Mao era on women’s part in building socialism, circulating in the 1950s: the Library of Congress dates the quotation to 1955, and historian Gail Hershatter traces it to the People’s Daily in 1956. |
| Mao Zedong (Chinese Communist Party) | 为人民服务 (Wèi Rénmín Fúwù) | Political slogan “Serve the People.” Chinese. From Mao's speech at a Sept. 8, 1944, memorial for soldier Zhang Side; it is the motto of the Chinese Communist Party and is inscribed in Mao's calligraphy at Xinhua Gate, Zhongnanhai. |
| Mao Zedong (Hundred Flowers Campaign) | 百花齐放，百家争鸣 (Bǎihuā qífàng, bǎijiā zhēngmíng) | Political slogan “Let a hundred flowers bloom; let a hundred schools of thought contend.” Chinese. Mao Zedong first raised it on April 28, 1956, at an expanded Politburo meeting and used it publicly on May 2, 1956, inviting criticism of the Communist Party. The campaign ended in June 1957 and gave way to the Anti-Rightist Campaign. |
| Marks & Spencer | Quality Worth Every Penny | Brand slogan Marks & Spencer strapline introduced in 2009 for the retailer's 125th anniversary, recalling the founder's Penny Bazaar. The UK retailer followed it with Trust M&S to Come Up With That in 2010. |
| Marks & Spencer | This Is Not Just Food, This Is M&S Food | Brand slogan Strapline of the M&S food campaign that ran from 2004 to 2007. M&S revived it in 2019 after a 12-year absence. |
| Marlboro | Come to where the flavor is | Brand slogan Historical advertising tagline of Marlboro cigarettes. |
| Marmite | You Either Love It or Hate It | Brand slogan Written in 1996 by Richard Flintham and Andy McLeod at BMP DDB (now DDB London). The line made "Marmite" British shorthand for anything divisive. |
| Maruti Suzuki | Way of Life! | Indian brand slogan Maruti Suzuki placed the tagline under its new logo in April 2011, replacing "Count on Us." The line is also the brand tagline of its parent Suzuki, used by American Suzuki since at least 2006. |
| Mastercard | Priceless | Brand slogan Created by McCann Erickson New York and launched during the 1997 World Series, paired with the line "There are some things in life that money can't buy. For everything else there's MasterCard." "Priceless" is a Mastercard trademark. |
| Mastercard | There are some things money can't buy. For everything else, there's Mastercard. | Brand slogan The "Priceless" campaign by McCann Erickson, first aired during the 1997 World Series. |
| Maxwell House | Good to the last drop | Brand slogan Introduced in c. 1915. Coffee slogan in print advertising by 1915 that is still printed on Maxwell House packaging. The popular story that Theodore Roosevelt coined it is widely doubted, and Coca-Cola had used the same line earlier. |
| May 1968 protests (France) | Élections, piège à cons | Movement slogan “Elections, a trap for fools.” French. Slogan of the May 1968 revolt in France, mocking parliamentary elections. |
| May 1968 protests (France) | Il est interdit d'interdire | Movement slogan “It is forbidden to forbid.” French. Slogan of the May 1968 revolt in France, expressing the protesters' rejection of authority. |
| May 1968 protests (France) | Sous les pavés, la plage | Movement slogan “Under the paving stones, the beach.” French. Suggests that freedom lies beneath the surface of ordinary city life. Among the best known of the graffiti and poster slogans of the May 1968 student and worker revolt in France. |
| May 1968 protests (France) | Soyez réalistes, demandez l'impossible | Movement slogan “Be realistic, demand the impossible.” French. Slogan of the May 1968 revolt in France. |
| Maybelline New York | Maybe she's born with it. Maybe it's Maybelline. | Brand slogan Tagline created in 1991 by the agency Gotham, which relaunched the jingle on TikTok in September 2024. |
| Mazda | Zoom-Zoom | Brand slogan The first Zoom-Zoom commercial aired in October 2000, and the phrase became Mazda's official slogan in 2001. It replaced the tagline "Get in. Be moved.". |
| McDonald's | I'm lovin' it | Brand slogan McDonald's first global campaign, created by the German agency Heye & Partner and launched in Munich on Sept. 2, 2003, as "ich liebe es." The current slogan. |
| McDonald's | Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun | Brand slogan Big Mac jingle developed at DDB under Keith Reinhard; McDonald's ran contests offering a free Big Mac to people who could recite it quickly. |
| McDonald's | You deserve a break today | Brand slogan Introduced in 1971. McDonald's campaign by Needham, Harper & Steers aimed at busy consumers; ranked No. 5 on Advertising Age's list of top 20th century campaigns. A former slogan. |
| Meiji government of Japan | 富国強兵 (Fukoku kyōhei) | Political slogan “Enrich the country, strengthen the armed forces.” Japanese. Most famous slogan of early Meiji Japan, taken from the Chinese classic Zhan Guo Ce; it replaced sonnō jōi and drove the state-led drive to catch up with the West. |
| Meiji Japan (Fukuzawa Yukichi) | 文明開化 (Bunmei kaika) | Political slogan “Civilization and enlightenment.” Japanese. Meiji-era slogan for the adoption of Western culture, which Fukuzawa Yukichi tied to science, free inquiry and national independence. |
| Memphis sanitation workers' strike | I AM A MAN | Movement slogan Placard slogan of Black sanitation workers who struck in Memphis after Echol Cole and Robert Walker were crushed by a garbage truck on Feb. 1, 1968. Marchers carried the signs on March 28, 1968, in a march led by Martin Luther King Jr. days before his assassination in Memphis. |
| Mentos | Mentos, The Freshmaker | Brand slogan Introduced in 1991. Mint campaign by Otto Pahnke's Dutch agency Pahnke & Partners, known for its widely parodied commercials. |
| Mercedes-Benz | Das Beste oder nichts | Brand slogan “The best or nothing.” German. Mercedes-Benz traces the line to co-founder Gottlieb Daimler; used internally from 2009, it became the official brand claim in June 2010. |
| Mexican Revolution (Magonistas and Zapatistas) | Tierra y Libertad | Revolutionary slogan “Land and liberty.” Spanish. Anarchist Ricardo Flores Magón used it in his writings before Emiliano Zapata, though his authorship is uncertain; a Spanish anarchist newspaper of 1888 and a secret Russian society of the 1860s also bore the name. It became the rallying cry of the Zapatista agrarian movement. |
| Michelle Obama | When they go low, we go high | Election campaign slogan Michelle Obama's line, later adopted by Hillary Clinton's 2016 campaign. |
| Michigan (tourism) | Pure Michigan | Tourism slogan Tourism campaign of the U.S. state of Michigan, launched in 2006. |
| Microsoft | Where do you want to go today? | Brand slogan Microsoft's global campaign launched in November 1994 by Wieden+Kennedy, with $100 million in spending through July 1995. Microsoft moved its account to McCann Erickson in 1999. |
| Milano Cortina 2026 Olympic and Paralympic Winter Games | IT's Your Vibe | Sports slogan Official Games motto unveiled by the Milano Cortina 2026 Organising Committee on Feb. 20, 2025; IT stands for Italy. |
| Milk Marketing Board and Dairy Council (UK) | Drinka pinta milka day | Brand slogan Coined in 1958 by Bertrand Whitehead, with the first posters appearing in April 1959. It was used by Britain's Milk Marketing Board and Dairy Council to promote daily milk drinking. |
| Miller High Life | The Champagne of Bottled Beers | Brand slogan Long-running slogan of Miller High Life beer. |
| Miller Lite | Tastes great, less filling | Brand slogan Introduced in 1974. Miller Lite beer campaign featuring celebrities such as Rodney Dangerfield and John Madden; Advertising Age credits it to McCann-Erickson Worldwide. Revived in 2008. |
| Ministry of Consumer Affairs, Government of India | जागो ग्राहक जागो (Jago Grahak Jago) | Indian government campaign “Wake up, consumer, wake up.” Hindi. Consumer awareness campaign launched in 2005 to tell people about their consumer rights and curb unfair trade practices through helplines and consumer forums. |
| Ministry of Information (UK) | Careless Talk Costs Lives | Wartime slogan World War II poster campaign of Britain's Ministry of Information warning that casual gossip could help enemy spies. |
| Ministry of Information (UK) | Is Your Journey Really Necessary? | Wartime slogan World War II British poster slogan urging civilians to cut travel so fuel was saved and trains could carry soldiers and war supplies. |
| Ministry of Tourism, Government of India | अतिथि देवो भव (Atithi Devo Bhava) | Indian tourism slogan “The guest is God.” Sanskrit. Tourism awareness campaign launched by the Ministry of Tourism in 2005, urging Indians to treat foreign tourists well; Aamir Khan later became its face. The phrase comes from the Taittiriya Upanishad. |
| Ministry of Tourism, Government of India | Find the Incredible You | Indian tourism slogan Global Incredible India campaign of 2018 and 2019 that won a PATA Gold Award in 2019. |
| Ministry of Tourism, Government of India | Incredible India | Indian tourism slogan Tourism campaign launched in 2002 by the Ministry of Tourism with Ogilvy and Mather India, managed by Joint Secretary Amitabh Kant. The logo uses an exclamation mark as the I of India. |
| Modi | जय अनुसंधान (Jai Anusandhan) | Indian political slogan “Hail research.” Hindi. Prime Minister Modi added Jai Anusandhan to the slogan in his address at the 106th Indian Science Congress at Lovely Professional University, Jalandhar, in January 2019, stressing research for national development.Listed under Narendra Modi |
| Modi | सबका साथ, सबका विकास (Sabka Saath, Sabka Vikas) | Indian political slogan “Together with all, development for all.” Hindi. Signature slogan of the Modi government promoting inclusive development. Sabka Vishwas was added after the 2019 election win and Sabka Prayas on Aug. 15, 2021.Listed under Narendra Modi |
| Modi | जय जवान, जय किसान, जय विज्ञान, जय अनुसंधान (Jai Jawan, Jai Kisan, Jai Vigyan, Jai Anusandhan) | Indian political slogan “Hail the soldier, hail the farmer, hail science, hail research.” Hindi. Prime Minister Narendra Modi added Jai Anusandhan at the 106th Indian Science Congress at Lovely Professional University, Jalandhar, in January 2019. The earlier parts come from Lal Bahadur Shastri (1965) and Atal Bihari Vajpayee (1998).Listed under Narendra Modi |
| Modi | सबका साथ, सबका विकास, सबका विश्वास, सबका प्रयास (Sabka Saath, Sabka Vikas, Sabka Vishwas, Sabka Prayas) | Indian political slogan “Together with all, development for all, trust of all, effort of all.” Hindi. Modi added Sabka Vishwas after the BJP's 2019 Lok Sabha victory and Sabka Prayas in his Independence Day address of Aug. 15, 2021, marking India's 75th Independence Day.Listed under Narendra Modi |
| Modi | Minimum Government, Maximum Governance | Indian political slogan Modi's governance slogan holding that government should be small in scope but effective in delivery.Listed under Narendra Modi |
| Modi | Vocal for Local | Indian government campaign Introduced by Prime Minister Modi in his address to the nation on May 12, 2020, during the COVID-19 crisis, urging Indians to buy and promote local products with pride.Listed under Narendra Modi |
| Modi (BJP 2014 campaign) | अच्छे दिन आने वाले हैं (Achhe Din Aane Waale Hain) | Indian election slogan “Good days are coming.” Hindi. Central line of Modi's 2014 Lok Sabha campaign. Modi said he took it from Prime Minister Manmohan Singh, who told the Pravasi Bharatiya Divas on Jan. 8, 2014, that good days would be coming soon.Listed under Narendra Modi (BJP 2014 campaign) |
| Modi (Make in India) | Zero Defect, Zero Effect | Indian government campaign Coined by Modi to guide Make in India toward defect free manufacturing with zero adverse effect on the environment.Listed under Narendra Modi (Make in India) |
| Mohandas Karamchand Gandhi | करो या मरो (Karo ya Maro) | Freedom struggle slogan “Do or Die.” Hindi. Gandhi's call in his speech at Gowalia Tank Maidan in Bombay, now August Kranti Maidan, after the All India Congress Committee passed the Quit India resolution on Aug. 8, 1942. It followed the failure of the Cripps Mission.Listed under Gandhi |
| Mohandas Karamchand Gandhi | I want world sympathy in this battle of Right against Might | Freedom struggle quotation Gandhi's message to the press at Dandi on April 5, 1930, at the end of the Salt March that launched the Civil Disobedience Movement.Listed under Gandhi |
| Mohandas Karamchand Gandhi | Swaraj within a year | Freedom struggle quotation Gandhi's promise during the Non-Cooperation Movement, forecast at the Nagpur Congress session of December 1920, that self rule would come within twelve months if the program was followed.Listed under Gandhi |
| Mohandas Karamchand Gandhi | With this, I am shaking the foundations of the British Empire | Freedom struggle quotation Gandhi's words at Dandi in April 1930 as he held up a handful of salty mud, breaking the salt law at the end of the Salt March.Listed under Gandhi |
| Morton Salt | When it rains, it pours | Brand slogan Means the salt pours freely even in damp weather. The slogan and the Morton Salt Girl debuted in Morton’s advertising in 1914, after the company developed free flowing salt in 1911. |
| Motel 6 | We'll leave the light on for you | Brand slogan Improvised by writer and radio host Tom Bodett while recording a 1986 radio commercial for Motel 6 for The Richards Group. |
| Motorola | Hello Moto | Brand slogan Motorola catchphrase made famous in the mid 2000s with the Razr phone. Lenovo-owned Motorola revived it in October 2016 in a global campaign for the Moto Z led by Ogilvy. |
| Mountain Dew | डर के आगे जीत है (Darr Ke Aage Jeet Hai) | Indian brand slogan “Beyond fear lies victory.” Hindi. Indian tagline of PepsiCo's Mountain Dew soft drink. |
| Mountain Dew (PepsiCo) | Do the Dew | Brand slogan Mountain Dew revived its popular tagline Do the Dew in a global marketing campaign in April 2015. PepsiCo again cited the Do the Dew spirit when it dropped the MTN abbreviation from its logo in 2025. |
| MTV | I want my MTV! | Media slogan Campaign created by adman George Lois that debuted March 1, 1982, with stars such as Mick Jagger and David Bowie; it helped MTV win carriage from cable providers. |
| Muhammad Iqbal | सारे जहाँ से अच्छा हिन्दोस्ताँ हमारा (Saare Jahan Se Achha Hindustan Hamara) | Freedom struggle slogan “Better than all the world is our Hindustan.” Urdu. Opening line of Iqbal's poem Tarana-e-Hindi, published in the weekly Ittehad on Aug. 16, 1904, and recited by him at Government College, Lahore, in 1905. It became an anthem of opposition to the Raj, and by popular account Gandhi sang it over a hundred times in Yerawada Jail in the 1930s. |
| Mumbai Indians | दुनिया हिला देंगे हम (Duniya Hila Denge Hum) | Indian sports slogan “We will shake the world.” Hindi. Anthem line of the IPL franchise Mumbai Indians, from a team song celebrating Mumbai that featured Hrithik Roshan and Sachin Tendulkar. |
N
| Slogan of | Slogan | Notes |
|---|---|---|
| Nancy Reagan (Just Say No campaign) | Just Say No | Public health slogan Central slogan of the U.S. antidrug campaign of the 1980s. Accounts credit first lady Nancy Reagan, who used it answering an Oakland, California, schoolgirl (dated 1982 or 1984), while others credit advertising executives Robert Cox and David Cantor of Needham, Harper & Steers. |
| Narendra Modi | जय अनुसंधान (Jai Anusandhan) | Indian political slogan “Hail research.” Hindi. Prime Minister Modi added Jai Anusandhan to the slogan in his address at the 106th Indian Science Congress at Lovely Professional University, Jalandhar, in January 2019, stressing research for national development. |
| Narendra Modi | सबका साथ, सबका विकास (Sabka Saath, Sabka Vikas) | Indian political slogan “Together with all, development for all.” Hindi. Signature slogan of the Modi government promoting inclusive development. Sabka Vishwas was added after the 2019 election win and Sabka Prayas on Aug. 15, 2021. |
| Narendra Modi | जय जवान, जय किसान, जय विज्ञान, जय अनुसंधान (Jai Jawan, Jai Kisan, Jai Vigyan, Jai Anusandhan) | Indian political slogan “Hail the soldier, hail the farmer, hail science, hail research.” Hindi. Prime Minister Narendra Modi added Jai Anusandhan at the 106th Indian Science Congress at Lovely Professional University, Jalandhar, in January 2019. The earlier parts come from Lal Bahadur Shastri (1965) and Atal Bihari Vajpayee (1998). |
| Narendra Modi | सबका साथ, सबका विकास, सबका विश्वास, सबका प्रयास (Sabka Saath, Sabka Vikas, Sabka Vishwas, Sabka Prayas) | Indian political slogan “Together with all, development for all, trust of all, effort of all.” Hindi. Modi added Sabka Vishwas after the BJP's 2019 Lok Sabha victory and Sabka Prayas in his Independence Day address of Aug. 15, 2021, marking India's 75th Independence Day. |
| Narendra Modi | Minimum Government, Maximum Governance | Indian political slogan Modi's governance slogan holding that government should be small in scope but effective in delivery. |
| Narendra Modi | Vocal for Local | Indian government campaign Introduced by Prime Minister Modi in his address to the nation on May 12, 2020, during the COVID-19 crisis, urging Indians to buy and promote local products with pride. |
| Narendra Modi (BJP 2014 campaign) | अच्छे दिन आने वाले हैं (Achhe Din Aane Waale Hain) | Indian election slogan “Good days are coming.” Hindi. Central line of Modi's 2014 Lok Sabha campaign. Modi said he took it from Prime Minister Manmohan Singh, who told the Pravasi Bharatiya Divas on Jan. 8, 2014, that good days would be coming soon. |
| Narendra Modi (Make in India) | Zero Defect, Zero Effect | Indian government campaign Coined by Modi to guide Make in India toward defect free manufacturing with zero adverse effect on the environment. |
| National Crime Prevention Council | Take a Bite Out of Crime | Public safety slogan Crime prevention campaign of the Advertising Council: the first press release came out in 1979, and the first television spot with McGruff the Crime Dog aired in February 1980. The National Crime Prevention Council was founded in 1982. |
| National Family Planning Programme (Government of India) | हम दो हमारे दो (Hum Do Hamare Do) | Indian public health slogan “We are two, we will have two.” Hindi. Line of India's national family planning campaign created in 1967, whose visual of a couple with a boy and a girl sat inside the inverted red triangle that emerged at the same time. |
| National Fire Protection Association | Stop, drop and roll | Fire safety slogan Taught in the NFPA Learn Not to Burn program from the 1970s as what to do if clothing catches fire. |
| National Highway Traffic Safety Administration | Drive Sober or Get Pulled Over | Road safety slogan Slogan and name of the annual high-visibility enforcement campaign run by NHTSA, part of the U.S. Department of Transportation, against drunk driving. Police step up patrols around holidays such as Labor Day, backed by TV, radio and digital messaging. |
| National Pork Producers Council | Pork. The other white meat. | Organization slogan First used in 1986. Positions pork as a lean alternative to chicken. Created by Bozell, Jacobs, Kenyon & Eckhardt and aired from 1987; later trademarked by the National Pork Board. |
| Nazi Party (Adolf Hitler) | Ein Volk, ein Reich, ein Führer | Political slogan “One people, one realm, one leader.” German. Nazi propaganda slogan proclaimed at the Nuremberg rallies. |
| NBA | I Love This Game | Sports slogan Former NBA league marketing slogan; after a brief revival it was dropped in 2007 in favor of Where Amazing Happens. |
| NBA | Where Amazing Happens | Sports slogan NBA league marketing campaign created by Goodby, Silverstein and Partners, set to debut at the start of the 2007-08 season; former slogan. |
| Nepal Tourism Board | Naturally Nepal, Once Is Not Enough | Tourism slogan Brand line unveiled in Kathmandu in 2006 when the Nepal Tourism Board repositioned the country, developed with the India based agency Alchemy. |
| Nespresso | What Else? | Brand slogan The phrase What Else? featured in the first Nespresso commercial starring George Clooney in 2006 and became the brand's signature line. A 2015 campaign pairing Clooney with Jack Black was built around the same concept. |
| Nestlé | Good Food, Good Life | Brand slogan Nestlé describes itself as the Good Food, Good Life company and uses the line beside its corporate logo. |
| Netaji Subhas Chandra Bose | तुम मुझे ख़ून दो, मैं तुम्हें आज़ादी दूँगा (Tum mujhe khoon do, main tumhe azadi doonga) | Freedom struggle slogan “Give me blood and I will give you freedom.” Hindustani. Raised by Netaji Subhas Chandra Bose in a speech in Burma (now Myanmar) on July 4, 1944, calling Indians to join the Indian National Army and use the opportunity of World War II.Listed under Subhas Chandra Bose |
| Netaji Subhas Chandra Bose (Indian National Army) | चलो दिल्ली (Chalo Delhi) | Freedom struggle slogan “On to Delhi.” Hindi. War cry of Netaji Bose's Indian National Army, whose recruits were to set out with it from its headquarters in Rangoon, Burma, in 1944. Also written Dilli Chalo.Listed under Subhas Chandra Bose (Indian National Army) |
| Netaji Subhas Chandra Bose (Indian National Army) | जय हिन्द (Jai Hind) | Freedom struggle slogan “Victory to India.” Hindi. Adopted as the greeting and slogan of the Indian National Army in the 1940s at the suggestion of Bose and his aide Abid Hasan, and most popular from 1943 to 1945. Chempakaraman Pillai is credited with coining the term in 1907; after independence it became a national slogan and appeared on the first stamps of Nov. 21, 1947.Listed under Subhas Chandra Bose (Indian National Army) |
| New York Daily News | New York's Picture Newspaper | Newspaper slogan Longtime front page slogan of the New York tabloid, one of several it has used, including New York's Hometown Newspaper. |
| New York Metropolitan Transportation Authority | If you see something, say something | Public safety slogan Created by the MTA after the Sept. 11, 2001, attacks to encourage reporting of suspicious activity. The U.S. Department of Homeland Security adopted it nationwide in July 2010. |
| New York Observer | Nothing sacred but the truth | Newspaper slogan Catchphrase of the New York weekly, changed after Jared Kushner bought the paper and restored by editor Elizabeth Spiers in 2011. |
| New York State Department of Commerce | I ❤ NY (I Love New York) | Tourism slogan First used in 1977. Tourism campaign by Wells Rich Greene; Mary Wells Lawrence and Charlie Moss wrote the slogan and Milton Glaser designed the logo. Steve Karmen's campaign song became the New York state song. |
| New York Times | All the News That's Fit to Print | Newspaper slogan First used in 1897. Adopted under publisher Adolph Ochs, it began as an illuminated billboard in Madison Square and set the paper apart from yellow journalism. |
| New York Times | The Truth Is Worth It | Newspaper slogan Brand campaign created by Droga5, with films released from October 2018 to March 2019 showing the reporting behind Times stories. |
| New Zealand Labour Party (Jacinda Ardern, 2017 campaign) | Let's do this | Election campaign slogan Unveiled by new Labour leader Jacinda Ardern on Aug. 4, 2017, replacing the earlier Fresh approach tagline; Labour went on to form the government after the 2017 New Zealand election. |
| Newsday | Truth, Justice, and the Comics | Newspaper slogan Slogan of the Long Island newspaper, a nod to Superman's motto Truth, Justice and the American Way. |
| NHTSA (seat belt education) | Buckle Up. Always. | Road safety slogan Seat belt line of the Advertising Council campaign that replaced You Could Learn a Lot from a Dummy after its 1999 retirement. |
| NHTSA (seat belt education) | You Could Learn a Lot from a Dummy | Road safety slogan Puns on crash test dummies and on foolish people. Seat belt campaign launched in 1985 by Leo Burnett featuring crash test dummies Vince and Larry. Retired in 1999 and followed by Buckle Up. Always. |
| NHTSA and Advertising Council | Buzzed Driving Is Drunk Driving | Road safety slogan Means even mild intoxication counts as drunk driving. Advertising Council update of 2005 to the drunk driving campaign, aimed at men ages 21 to 34. |
| NHTSA and Advertising Council (drunk driving prevention) | Friends Don't Let Friends Drive Drunk | Road safety slogan Advertising Council drunk driving prevention line for the U.S. Department of Transportation, created by DDB Worldwide. The Advertising Council's education arm dates the campaign to 1983, while Police1 dates this line to 1990. |
| Ni Una Menos movement | Ni una menos | Movement slogan “Not one less.” Spanish. Derives from a 1995 line by Mexican poet Susana Chavez Castillo protesting the murders of women in Ciudad Juarez. It became a mass movement in Argentina in 2015 after the killing of 14 year old Chiara Paez, when about 300,000 people rallied in Buenos Aires, and then spread across Latin America. |
| Nicolas Sarkozy (2012 campaign) | La France forte | Election campaign slogan “A strong France.” French. Slogan on Nicolas Sarkozy's posters after he announced his reelection bid on TF1 on Feb. 15, 2012; Libération linked it to Valéry Giscard d'Estaing's Il faut une France forte. Sarkozy lost to François Hollande. |
| Nike | Just Do It | Brand slogan Created by the agency Wieden & Kennedy (Wieden+Kennedy) in 1988; ranked No. 4 on Advertising Age's list of top 20th century campaigns. Dan Wieden later said the line drew on a condemned killer's final words. |
| Nirma | दूध सी सफ़ेदी (Doodh si safedi) | Indian brand slogan “Whiteness like milk.” Hindi. Line from the Nirma detergent jingle promising clothes as white as milk. |
| Nirma | सबकी पसंद निरमा (Sabki Pasand Nirma) | Indian brand slogan “Everyone's favorite, Nirma.” Hindi. Closing line of the Washing Powder Nirma jingle of the 1980s and 1990s for Karsanbhai Patel's Gujarat based detergent brand. |
| Nirma | Washing Powder Nirma | Indian brand slogan Jingle hook for the Nirma detergent made by Karsanbhai Patel, who began producing it in the late 1960s; the jingle was popular nationwide by 1980. |
| Nissan | Innovation That Excites | Brand slogan Nissan slogan that debuted with the UK launch of the Juke and rolled out in June 2012 with the redesigned Altima, replacing Innovation for All, used for two years. |
| Nokia | Connecting People | Brand slogan Nokia's slogan from 1992, during the company's rise as a mobile phone maker. |
| The North Face | Never Stop Exploring | Brand slogan Never Stop Exploring is a long running theme of The North Face. In 2015 the brand refreshed how it expresses the line in a campaign created by Mekanism. |
| NYT | All the News That's Fit to Print | Newspaper slogan First used in 1897. Adopted under publisher Adolph Ochs, it began as an illuminated billboard in Madison Square and set the paper apart from yellow journalism.Listed under New York Times |
| NYT | The Truth Is Worth It | Newspaper slogan Brand campaign created by Droga5, with films released from October 2018 to March 2019 showing the reporting behind Times stories.Listed under New York Times |
O
| Slogan of | Slogan | Notes |
|---|---|---|
| Occupy Wall Street | We are the 99% | Movement slogan Unifying slogan of Occupy Wall Street from August 2011, spread by a Tumblr blog run by an activist known as Chris and Priscilla Grim, who traced it to an August 2011 flyer for a We The 99% assembly. David Graeber was sometimes credited but attributed it to others; media also trace it to Joseph Stiglitz's May 2011 Vanity Fair article on the top 1%. |
| Olay (Procter & Gamble) | Love the Skin You're In | Brand slogan Love the Skin You're In was Olay's slogan in the mid 2000s, after Procter & Gamble unified the former Oil of Olay under the global name Olay in 1999. The line is also registered as a P&G trademark. |
| Old Spice | The man your man could smell like | Brand slogan Old Spice campaign by Wieden+Kennedy aimed at women buyers; its "Old Spice Guy" answered fans in character on social media. |
| Oldsmobile | This Is Not Your Father's Oldsmobile | Brand slogan Launched in 1988 to pitch a new generation of Oldsmobile cars to younger buyers. It is often cited as a classic advertising failure that alienated older customers without winning younger ones. |
| OnePlus | Never Settle | Brand slogan Mantra of the Chinese smartphone maker OnePlus, founded by Pete Lau, used from the launch of its first phone, the OnePlus One, in 2014. |
| Onida | Neighbour's envy. Owner's pride. | Indian brand slogan Tagline of the Indian television brand Onida, created along with its horned devil mascot by art director Gopi Kukde of the agency Avenues in the 1980s. The devil campaign helped lift Onida's market share from 5 to 6 percent in 1981 to 19 to 20 percent by 1995. |
| The Onion | America's Finest News Source | Media slogan Tagline of the U.S. satirical news publication. |
| Opposition to Indira Gandhi | इंदिरा हटाओ (Indira Hatao) | Indian election slogan “Remove Indira.” Hindi. Raised by Indira Gandhi's opponents, including some within her own party, from the late 1960s. Garibi Hatao was her answer to it in the 1971 election. |
| Orange (UK mobile network) | The future's bright, the future's Orange | Brand slogan Slogan created by the agency WCRS for the 1994 launch of the Orange mobile brand in Britain. CEO Tom Alexander retired it in 2008. |
| Oreo (Mondelēz International) | Milk's Favorite Cookie | Brand slogan Mondelēz International calls Oreo milk's favorite cookie on its brand page. Oreo debuted in the U.S. in 1912 at a Manhattan bakery. |
| Oreo (Mondelēz International) | Twist, Lick, Dunk | Brand slogan Mondelēz says the twist, lick, dunk ritual remains at the core of Oreo in every market; trolley car advertising first showed the twist in 1923. In 2020 the company set a Guinness World Records title for the most people dunking cookies under the Twist, Lick, Dunk banner. |
| Oscar Mayer | My bologna has a first name, it's O-S-C-A-R | Brand slogan Oscar Mayer bologna jingle first aired on television in 1974, developed with J. Walter Thompson. |
| Otpor! | Gotov je! | Movement slogan “He's finished!” Serbian. Campaign of the Serbian student movement Otpor! during the September 2000 presidential election against Slobodan Milošević, alongside its Vreme je! (It's time!) campaign; the drive helped bring about his defeat. |
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| Slogan of | Slogan | Notes |
|---|---|---|
| P. V. Narasimha Rao (Congress, 1996) | जात पर न पात पर, मुहर लगेगी हाथ पर (Jaat Par Na Paat Par, Mohar Lagegi Haath Par) | Indian election slogan “Not on caste or community, the stamp will go on the hand.” Hindi. Congress slogan of the 1996 Lok Sabha election under Prime Minister Narasimha Rao, answering the BJP's Atal Bihari line. The hand is the Congress symbol. |
| Pabna Agrarian League | We want to be Her Majesty's subjects | Indian movement slogan Cry of the Pabna peasants' agrarian leagues in east Bengal in the 1870s and 1880s, who framed their fight against zamindars as loyal subjects of the Crown seeking legal rights. The original was in Bengali. |
| Pakistan Movement | پاکستان زندہ باد (Pakistan Zindabad) | Political slogan “Long live Pakistan.” Urdu. First raised during the Pakistan Movement after Choudhry Rahmat Ali's 1933 Pakistan Declaration and widely used as a slogan and greeting in the Muslim League. It is now invoked on national holidays and at cricket matches. |
| Pakistan Peoples Party | روٹی، کپڑا اور مکان (Roti, Kapra aur Makaan) | Election campaign slogan “Bread, clothing and housing.” Urdu. Welfare slogan of the Pakistan Peoples Party that set out what the party stood for in the 1970s elections, when it was led by its founder Zulfikar Ali Bhutto. |
| Palestinian rights movement | Free Palestine | Movement slogan Collective slogan long used at rallies, in chants and on placards by advocates for Palestinian rights, with no single organizational origin. Its use grew on college campuses after Oct. 7, 2023. |
| Pandit Nehru | आराम हराम है (Aaram Haraam Hai) | Indian political slogan “Rest is forbidden.” Hindi. A call against idleness popularly associated with Nehru in the years of nation building. At Pilani on Feb. 11, 1961, Nehru said the slogan had been popularized in his name and qualified its literal meaning.Listed under Jawaharlal Nehru |
| Papa John's | Better Ingredients. Better Pizza. | Brand slogan Papa John's advertising consultant Trout & Partners developed the slogan in 1995. Pizza Hut sued over it as false advertising and won at trial in 1999, but Papa John's won on appeal in 2000 and the Supreme Court declined Pizza Hut's petition in 2001. |
| Paris 2024 Summer Olympics | Ouvrons grand les Jeux | Sports slogan “Games Wide Open,” the official English version. French. Announced on July 25, 2022, by the Paris 2024 Organizing Committee as the slogan of both the Olympic and Paralympic Games. |
| Paris Saint-Germain | Ici c'est Paris | Sports slogan “This is Paris.” French. Created by the PSG ultra group Supras Auteuil, which registered it as a trademark in 2008. A 2019 agreement let the club use it in advertising while fans use it freely. |
| Parle-G | G माने Genius (G Maane Genius) | Indian brand slogan “G means genius.” Hinglish. Tagline of Parle Products' Parle-G glucose biscuit, recasting the G in the name as genius. |
| Partnership for a Drug-Free America | This Is Your Brain on Drugs | Public health slogan Anti-narcotics campaign launched in 1987 with the Frying Pan spot by Los Angeles agency keye/donna/pearlstein, in which actor John Roselius fries an egg and asks Any questions? Rachael Leigh Cook remade it for heroin in 1997. |
| Patrick Henry | Give me liberty or give me death! | Revolutionary slogan Closing line of Patrick Henry's March 23, 1775, speech to the Second Virginia Convention at St. John's Church, Richmond, urging a militia against Britain. The familiar text comes from William Wirt's 1817 reconstruction from witnesses' recollections, and some scholars doubt Henry spoke the line. |
| PayPal | The safer, easier way to pay | Brand slogan Tagline that appeared beside the PayPal option on merchant checkout pages; a 2012 Chief Marketer column argued it could deter shoppers. |
| Paytm | Paytm Karo | Indian brand slogan “Do it with Paytm (pay digitally with Paytm).” Hindi. Paytm ran a full-page newspaper campaign headlined "Paytm Karo," with a photo of Prime Minister Narendra Modi, within hours of the November 2016 demonetisation announcement. The phrase passed into everyday speech as a verb for paying digitally. |
| Peace Corps | The Toughest Job You'll Ever Love | Organization slogan Long running Advertising Council recruiting slogan of the U.S. Peace Corps, written by agency Ted Bates & Co. |
| Pepsi | Come Alive! You're the Pepsi Generation! | Brand slogan Introduced in 1963. Pepsi Generation campaign devised under PepsiCo advertising executive Alan Pottasch. A former slogan. |
| Pepsi | GeneratioNext | Brand slogan A coined blend of generation and next, aimed at the next generation. Global Pepsi slogan launched in January 1997, replacing "Nothing else is a Pepsi" in the U.S. A former slogan. |
| Pepsi | Pepsi-Cola Hits the Spot | Brand slogan Pepsi radio jingle campaign of 1939. A former slogan. |
| Pepsi | The Choice of a New Generation | Brand slogan Introduced in 1984. Pepsi campaign led by Alan Pottasch that revived the Pepsi Generation theme. A former slogan. |
| Pepsi India | ये दिल माँगे मोर (Yeh Dil Maange More) | Indian brand slogan “The heart wants more.” Hinglish. Introduced in 1998. JWT campaign line for Pepsi in India. Capt. Vikram Batra famously used the phrase during the 1999 Kargil War. |
| Philippine Department of Tourism | It's More Fun in the Philippines | Tourism slogan National tourism campaign created by BBDO Guerrero and launched in 2012. Love the Philippines replaced it on June 27, 2023. |
| Philippine Department of Tourism | Love the Philippines | Tourism slogan Tourism slogan launched by Tourism Secretary Christina Frasco on June 27, 2023, at the department's 50th anniversary, replacing It's More Fun in the Philippines, used for 11 years. |
| Philips | Innovation and You | Brand slogan Philips strapline introduced in November 2013 with a revamped shield logo, replacing Sense and Simplicity. CEO Frans van Houten said it captured the innovation the company had pursued since its first light bulb. |
| Philips | Let's make things better | Brand slogan Philips slogan launched in 1995 to rejuvenate the brand. It was succeeded in 2004 by "Sense and simplicity.". |
| Philips | Sense and simplicity | Brand slogan Brand promise and campaign launched by Philips in 2004, replacing "Let's make things better.". |
| Pirelli | Power Is Nothing Without Control | Brand slogan Pirelli tire slogan created by Young & Rubicam in 1994, launched with an Annie Leibovitz photograph of sprinter Carl Lewis in red stiletto heels. Pirelli marked 25 years of the line in 2019. |
| Pizza Hut | No One Out Pizzas the Hut | Brand slogan Droga5 created the line for its first Pizza Hut campaign in September 2016. The brand also styles it No One OutPizzas the Hut, and it later became a popular internet meme. |
| PNB | The Name You Can Bank Upon | Indian brand slogan Tagline of the public sector Punjab National Bank.Listed under Punjab National Bank (PNB) |
| Polish independence fighters | Za wolność naszą i waszą | Revolutionary slogan “For our freedom and yours.” Polish. Rallying cry of Polish soldiers exiled from partitioned Poland who fought in independence movements around the world. |
| Population Services International India | बलबीर पाशा को एड्स होगा क्या? (Balbir Pasha Ko AIDS Hoga Kya?) | Indian public health slogan “Will Balbir Pasha get AIDS?” Hindi. Teaser line of an HIV/AIDS awareness campaign created pro bono by Lowe Lintas under R. Balki for PSI India's Operation Lighthouse, with the reveal on Dec. 1, 2002. |
| Porsche | There Is No Substitute | Brand slogan Porsche traces the line to a 1975 motoring writer's verdict that "if you want one, there's no substitute." Tom Cruise popularized it in the 1983 film "Risky Business," and Porsche used it in U.S. campaigns. |
| Pratap Narayan Mishra | हिन्दी, हिन्दू, हिन्दुस्तान (Hindi, Hindu, Hindustan) | Indian movement slogan “Hindi, Hindu, India.” Hindi. Slogan of the 19th century Hindi writer and journalist Pratap Narayan Mishra, famous for exhorting all Indians to chant and believe in it. |
| Prestige Cookware | जो बीवी से करे प्यार, वो Prestige से कैसे करे इनकार (Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar) | Indian brand slogan “How can a man who loves his wife say no to Prestige?” Hindi. Catchline of TTK Prestige pressure cookers. |
| Pringles | Once you pop, you can't stop | Brand slogan Pringles slogan used from 1990 until 2022, when "Mind Popping" replaced it. |
| Prudential | Own a Piece of the Rock | Brand slogan Prudential's long standing slogan, built on its Rock of Gibraltar logo, which dates to the 1890s. The insurer later moved to the "Bring Your Challenges" campaign. |
| Public health campaigns (1918 influenza pandemic) | Coughs and sneezes spread diseases | Public health slogan Used in the United States during the 1918 influenza pandemic, reused in Britain during World War II and again during the 2009 H1N1 pandemic. |
| Pulse Polio Programme (Government of India) | दो बूंद ज़िंदगी की (Do Boond Zindagi Ki) | Indian public health slogan “Two drops of life.” Hindi. Slogan of India's Pulse Polio immunization drive, piloted in Delhi on Oct. 2, 1994, and rolled out nationally in 1995. From 2002 the Health Ministry and UNICEF campaign by Ogilvy and Mather featured Amitabh Bachchan as brand ambassador. |
| Puma | Forever Faster | Brand slogan Brand platform launched by Puma in August 2014 with a global TV spot featuring Usain Bolt, Mario Balotelli, Sergio Aguero and Marta. |
| Punjab Kesari | Every blow aimed at me is a nail in the coffin of British imperialism | Freedom struggle quotation Said by Lala Lajpat Rai, the Punjab Kesari, at a meeting in Lahore on the evening he was injured in the police lathi charge on a Simon Commission protest march, Oct. 30, 1928. He died of his injuries on Nov. 17, 1928.Listed under Lala Lajpat Rai |
| Punjab National Bank (PNB) | The Name You Can Bank Upon | Indian brand slogan Tagline of the public sector Punjab National Bank. |
| PyeongChang 2018 Winter Olympics | Passion. Connected. | Sports slogan First used in 2015. Official slogan of the PyeongChang 2018 Winter Olympics, unveiled at the 1,000 days to go celebration at Seoul's Olympic Park; it pitched the Games as a gateway to winter sports in Asia. |
Q
| Slogan of | Slogan | Notes |
|---|---|---|
| Qantas | The Spirit of Australia | Brand slogan Tagline of Australia's flag carrier, coined by writer and broadcaster Phillip Adams. |
| Qatar Airways | Going Places Together | Brand slogan Line of the global brand campaign Group Chief Executive Akbar Al Baker unveiled at a press conference in New York on Dec. 9, 2015. |
| Queer Nation | We're here! We're queer! Get used to it! | Movement slogan Famous chant of Queer Nation, founded in New York City in March 1990 by HIV/AIDS activists from ACT UP. The chant was widely imitated in LGBTQ protests. |
| Quit India Movement protesters | थाना जलाओ, स्टेशन फूँक दो (Thana jalao, station phoonk do) | Freedom struggle slogan “Burn the police stations, set the railway stations on fire.” Hindi. Raised during the 1942 rebellion in Bihar and the United Provinces after Gandhi's Do or Die call, alongside the cry Angrez bhaag gaya hai (the Englishman has fled). |
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| Slogan of | Slogan | Notes |
|---|---|---|
| Racial justice movements | No justice, no peace | Movement slogan Protest chant with no single credited author; it gained currency at New York protests after the 1986 killing of Michael Griffith in Howard Beach, recalled by Al Sharpton, and Robert Sonny Carson is also credited with popularizing it. It featured in the 1992 Los Angeles protests. |
| Rajasthan Tourism | जाने क्या दिख जाए (Jaane Kya Dikh Jaaye) | Indian tourism slogan “Who knows what you might see.” Hindi. Rajasthan tourism campaign of 2016 created by Ogilvy and Mather under Piyush Pandey. |
| Rajasthan Tourism | पधारो म्हारे देस (Padharo Mhare Desh) | Indian tourism slogan “Welcome to my land.” Rajasthani. Rajasthan's long running tourism slogan, revived by the state government in 2019 as its official tourism line. |
| Rajasthan Tourism | Rajasthan: The Incredible State of India | Indian tourism slogan Line added by the Rajasthan Tourism Department to its logo alongside Padharo Mhare Desh. |
| Rasna | I love you Rasna! | Indian brand slogan Catchline of the Rasna soft drink concentrate campaign, spoken by a little girl. |
| Raymond | The Complete Man | Indian brand slogan Long running brand line of the Raymond suiting and apparel company. |
| Real Madrid supporters | ¡Hala Madrid! | Sports slogan “Come on, Madrid!” Spanish. Battle cry of Real Madrid fans; Hala is a word of Arabic origin meaning come on. It is also the title of the club anthem commissioned by Santiago Bernabéu in 1952 and of the 2014 song Hala Madrid y nada más. |
| Red Bull | Red Bull gives you wings | Brand slogan Slogan of the Austrian energy drink's animated commercials, made with Johannes Kastner's agency Kastner & Partners; accounts date the first spots to 1989 or 1992. The German original is "Red Bull verleiht Flügel.". |
| Reebok | I Am What I Am | Brand slogan Reebok launched the global I Am What I Am campaign in February 2005 through New York agency mcgarrybowen, debuting on TV during the NBA All-Star Game. It featured Jay-Z, Allen Iverson, Lucy Liu, 50 Cent, Kelly Holmes and Yao Ming. |
| Republican Party (Herbert Hoover, 1928) | A chicken in every pot and a car in every garage | Election campaign slogan Commonly cited form of a promise in a 1928 Republican Party advertisement backing Hoover; it is not a Hoover quotation. |
| Reuters | Pure News, Straight from the Source | Media slogan Reuters brand campaign by Gravity Road, launched across the U.S. in October 2025, with media handled by StrawberryFrog. A second wave of video spots followed in September 2026. |
| Reuters | The Source | Media slogan Campaign name and slogan of Reuters' first global brand campaign in its 170-year history, led by VMLY&R London. |
| Rexona (Sure, Degree) | It Won't Let You Down | Brand slogan Unilever's deodorant brand uses the tagline It Won't Let You Down; the brand is sold as Rexona in most countries, Sure in the UK, Ireland and India, and Degree in the U.S. and Canada. In November 2025 Rexona's global brand vice president tied a new LOLA MullenLowe campaign to the line. |
| Rice-A-Roni | Rice-A-Roni, the San Francisco treat | Brand slogan Introduced in 1962. Golden Grain slogan by McCann-Erickson, dropped in 1987. |
| Richard Nixon (1968 campaign) | Nixon's the One | Election campaign slogan Nixon's 1968 campaign slogan. |
| Richard Nixon (1972 campaign) | President Nixon. Now More Than Ever. | Election campaign slogan Slogan of Republican Richard Nixon's 1972 re-election campaign for U.S. president. |
| Rio 2016 Summer Olympics | A New World | Sports slogan Unveiled June 14, 2016, at Barra Olympic Park as the official slogan of the first Olympic and Paralympic Games in Latin America. |
| Robert Owen | Eight hours' labour, Eight hours' recreation, Eight hours' rest | Movement slogan Welsh social reformer Robert Owen coined this slogan of the eight hour day movement by 1817. Wording varied later: French workers in 1890 wore a red triangle for 8 hours of work, 8 hours of rest and 8 hours of leisure. |
| Ronald Reagan | Are You Better Off Than You Were Four Years Ago? | Election campaign slogan Reagan campaign question challenging the incumbent's record. |
| Ronald Reagan | It's Morning Again in America | Election campaign slogan Reagan reelection campaign slogan. |
| Ronald Reagan (1980 campaign) | Let's Make America Great Again | Election campaign slogan Reagan's 1980 campaign slogan, later adapted by Donald Trump as Make America Great Again. |
| Rotary International | End Polio Now | Organization slogan Rotary International's polio eradication campaign, run with Global Polio Eradication Initiative partners including the Gates Foundation, CDC, UNICEF and WHO. |
| Royal Challengers Bengaluru fans | ಈ ಸಲ ಕಪ್ ನಮ್ದೇ (Ee Sala Cup Namde) | Indian sports slogan “This year, the cup is ours.” Kannada. Fan rallying cry that spread on Kannada social media around 2016 and 2017, hoping RCB would win its first IPL title; a 2018 fan anthem by lyricist Pradyumna Narahalli carried the title. After RCB won the 2025 IPL final, fans switched to Ee Sala Cup Namdu. |
| Royal Enfield | Made Like A Gun | Indian brand slogan Introduced in 1894. Built with the precision and toughness of a firearm. Introduced when the British firm's bicycles were renamed Royal Enfield after a contract to supply parts to the Royal Small Arms Factory at Enfield. The brand has been made in India since the 1950s. |
| RT (Russia Today) | Question More | Media slogan Promotional slogan of the Russian state-funded channel RT, used in a billboard campaign that began in December 2009. One billboard merging the faces of Barack Obama and Mahmoud Ahmadinejad was rejected by U.S. airports. |
| Russia Today | Question More | Media slogan Promotional slogan of the Russian state-funded channel RT, used in a billboard campaign that began in December 2009. One billboard merging the faces of Barack Obama and Mahmoud Ahmadinejad was rejected by U.S. airports.Listed under RT (Russia Today) |
S
| Slogan of | Slogan | Notes |
|---|---|---|
| Sahodaran Ayyappan | Jathi Venda, Matham Venda, Daivam Venda Manushyan | Indian movement slogan “No caste, no religion, no God for man.” Malayalam. Radical recasting of Sree Narayana Guru's One caste, one religion, one God motto by his disciple Sahodaran Ayyappan; the Guru responded that Ayyappan was right. |
| Salvador Allende (1970 campaign) | ¡El pueblo, unido, jamás será vencido! | Election campaign slogan “The people, united, will never be defeated!” Spanish. Chant used in Salvador Allende's 1970 presidential campaign in Chile, later sung by protesters worldwide. |
| The Salvation Army (USA) | Doing the Most Good | Organization slogan National campaign line of The Salvation Army in the U.S., developed by Stan Richards of The Richards Group after a two-year test in Texas. Richards called it a promise rather than a new motto; it is distinct from the Army's Blood and Fire motto. |
| Samsung | Do What You Can't | Brand slogan Global brand slogan and platform of Samsung Electronics. A 2019 film under the platform was made by Leo Burnett Israel. |
| San Isidro Movement (Cuban protests) | Patria y Vida | Movement slogan “Homeland and life.” Spanish. Slogan and reggaeton song from Cuba's San Isidro Movement, associated with the 2021 Cuban protests. It inverts the Cuban Revolution motto Patria o Muerte (Homeland or death). |
| Sardar Patel | Don't pay tax | Indian movement slogan English rendering of the no revenue call of the peasant satyagrahas Patel led in Gujarat, above all the Bardoli Satyagraha of 1928; it is a campaign instruction, not a phrase he coined.Listed under Sardar Vallabhbhai Patel |
| Sardar Vallabhbhai Patel | Don't pay tax | Indian movement slogan English rendering of the no revenue call of the peasant satyagrahas Patel led in Gujarat, above all the Bardoli Satyagraha of 1928; it is a campaign instruction, not a phrase he coined. |
| SBI | Pure Banking, Nothing Else | Indian brand slogan Tagline of India's largest public sector bank, a frequent banking awareness question in exams.Listed under State Bank of India (SBI) |
| SBI | The Banker to Every Indian | Indian brand slogan Tagline of State Bank of India, the country's largest public sector bank. A staple question in banking exam lists of bank taglines.Listed under State Bank of India |
| SBI Life Insurance | अपने लिए, अपनों के लिए (Apne Liye, Apno Ke Liye) | Indian brand slogan “For yourself, for your loved ones.” Hindi. Tagline of SBI Life Insurance, the life insurance arm of State Bank of India. |
| Schlitz | The beer that made Milwaukee famous | Brand slogan Long-running slogan of the Milwaukee brewer Schlitz. |
| Seagram Distillers Corporation (World War II poster) | Loose Lips Might Sink Ships | Wartime slogan World War II warning against careless talk that could help enemy spies, popularly shortened to Loose Lips Sink Ships. The best known poster with these words was issued by Seagram Distillers Corporation, now held by the Smithsonian; U.S. government security campaigns of 1942 carried the same warning. |
| Seoul 1988 Summer Olympics | Harmony and Progress | Sports slogan Official slogan of the 1988 Summer Olympics in Seoul, South Korea. |
| Sheikh Mujibur Rahman (Bangladesh Liberation War) | জয় বাংলা (Joy Bangla) | Revolutionary slogan “Victory to Bengal.” Bengali. First used by Kazi Nazrul Islam in a 1922 poem, it was popularized in 1969, ended Sheikh Mujibur Rahman’s March 7, 1971, speech and became the Mukti Bahini war cry. Declared the national slogan in 2022; on Dec. 10, 2024, the Appellate Division stayed the High Court ruling that had made it so. |
| Shell | You Can Be Sure of Shell | Brand slogan Shell ran the "Everywhere You Go You Can Be Sure of Shell" lorry poster series from 1932 to 1952 under publicity chief Jack Beddington. The posters paired British landscapes with work by leading artists. |
| Shirley Chisholm | Unbought and Unbossed | Election campaign slogan Official slogan of Chisholm's presidential campaign. |
| Shiv Sena (Bal Thackeray) | जय महाराष्ट्र (Jai Maharashtra) | Indian political slogan “Hail Maharashtra.” Marathi. Shiv Sena founder Bal Thackeray adopted it as his signature greeting, and it spread beyond the party to Maharashtra government officials. In 2022 Shiv Sena leaders preferred it to a proposed Vande Mataram phone greeting for officials. |
| Silence = Death Project | Silence = Death | Movement slogan Means staying silent about AIDS costs lives. Slogan of a poster with an upright pink triangle made in 1987 by a six-member New York collective including Avram Finkelstein; it became the defining image of AIDS activism and ACT UP protests. |
| Singapore Airlines | A Great Way to Fly | Brand slogan Long-running tagline of Singapore Airlines, the national carrier of Singapore. |
| Singapore Tourism Board | Uniquely Singapore | Tourism slogan Singapore's destination brand launched in 2004. |
| Singapore Tourism Board | YourSingapore | Tourism slogan Singapore's tourism campaign from 2010 until it was replaced by Passion Made Possible in 2017. |
| Singapore Tourism Board and Economic Development Board | Passion Made Possible | Tourism slogan Launched Aug. 24, 2017, as Singapore's unified country brand, replacing the YourSingapore campaign of 2010. |
| Skill India Mission | कौशल भारत, कुशल भारत (Kaushal Bharat, Kushal Bharat) | Indian government campaign “Skilled India, capable India.” Hindi. Tagline on the logo of the Skill India campaign launched by Prime Minister Modi on July 15, 2015. |
| Skittles | Taste the rainbow | Brand slogan Introduced in 1993. Mars candy slogan by D'Arcy Masius Benton & Bowles, grown from a 1984 line "taste a rainbow of flavors.". |
| Sky News | First for Breaking News | Media slogan Promotional claim of the British news channel Sky News. A report and the BBC disputed the claim, arguing much of Sky's breaking news came from predictable diary events. |
| Smokey Bear (USDA Forest Service) | Only You Can Prevent Wildfires | Fire safety slogan Advertising Council campaign for the USDA Forest Service and state foresters. Smokey Bear arrived in 1944, the line Only You Can Prevent Forest Fires followed in 1947, and the wording changed to wildfires in 2001. |
| Snickers | You're not you when you're hungry | Brand slogan Created by BBDO for Mars and launched in 2010 with a Super Bowl commercial starring Betty White. |
| Solidarność (Solidarity), Poland | Nie ma wolności bez Solidarności | Movement slogan “There is no freedom without Solidarity.” Polish. Slogan of the 1980 strikes in Gdańsk and across Poland, later adopted by the Solidarity trade union and social movement. |
| Sony | make.believe | Brand slogan Sony's first single global brand message across all its markets, adopted in 2009 under Chairman and CEO Howard Stringer. It is styled in lowercase with a period between the words. |
| Southwest Airlines | Wanna Get Away? | Brand slogan Tagline created with agency GSD&M; Southwest revived it in September 2016 after a nine-year break. |
| Spanish-American War | Remember the Maine, to hell with Spain! | Wartime slogan Rallying cry after the USS Maine exploded in Havana Harbor on Feb. 15, 1898; no conclusive evidence shows Spain caused the blast. |
| Sprite | Obey Your Thirst | Brand slogan Sprite launched Obey Your Thirst in 1994 to position itself as a challenger brand, with NBA star Grant Hill in an early commercial. Coca-Cola revived it in April 2024 as Obey Your Thirst 2024 with Anthony Edwards and Sha'Carri Richardson. |
| Sree Narayana Guru | Oru Jathi, Oru Matham, Oru Daivam Manushyan | Indian movement slogan “One caste, one religion, one God for man.” Malayalam. Core message of the Kerala social reformer Sree Narayana Guru, expressed in his 1914 poem Jathinirnayam. It became a popular saying in Kerala and a rallying idea against caste. |
| Sree Narayana Guru | Vidhya kond prabhudhar aavuka, sangadana kond shakthar aavuka | Indian movement slogan “Be enlightened through education, be strong through organization.” Malayalam. Call of Sree Narayana Guru, tied to the 1905 industrial and agricultural exhibition in Kollam he organized; the full form adds prosperity through industry. |
| Standard Chartered | Here for good | Brand slogan Tag of the worldwide brand platform Standard Chartered launched in April 2010 after the 2009 financial crisis, created by TBWA as global creative partner. |
| Startup India | Startup India | Indian government campaign Announced by Modi from the Red Fort on Aug. 15, 2015, and formally launched at Vigyan Bhawan, New Delhi, on Jan. 16, 2016. |
| State Bank of India | The Banker to Every Indian | Indian brand slogan Tagline of State Bank of India, the country's largest public sector bank. A staple question in banking exam lists of bank taglines. |
| State Bank of India (SBI) | Pure Banking, Nothing Else | Indian brand slogan Tagline of India's largest public sector bank, a frequent banking awareness question in exams. |
| State Farm | Like a good neighbor, State Farm is there | Brand slogan Insurance jingle written in 1971 by Barry Manilow, then a jingle writer. A version is still in use. |
| Stella Artois | Reassuringly Expensive | Brand slogan Used in the UK from 1982 to 2007 after Frank Lowe took the Stella Artois account to his own agency. It turned the lager's high price into a mark of quality. |
| Stokely Carmichael and Willie Ricks (SNCC) | Black Power | Movement slogan First popular use as a political slogan came in Greenwood, Mississippi, on June 16, 1966, during the March Against Fear, when SNCC organizers Stokely Carmichael and Willie Ricks raised it. The term appeared earlier as the title of Richard Wright's 1954 book Black Power. |
| Stop the Bleed (White House initiative) | Stop the bleed, save a life | Public health slogan White House initiative launched in October 2015 to train bystanders to control bleeding until help arrives. |
| Subaru | Love. It's what makes a Subaru, a Subaru. | Brand slogan Subaru of America tagline from the Love campaign by Carmichael Lynch, the agency of record Subaru named in 2007; the campaign built on the bond owners have with their cars and launched in April 2008. |
| Subhas Chandra Bose | तुम मुझे ख़ून दो, मैं तुम्हें आज़ादी दूँगा (Tum mujhe khoon do, main tumhe azadi doonga) | Freedom struggle slogan “Give me blood and I will give you freedom.” Hindustani. Raised by Netaji Subhas Chandra Bose in a speech in Burma (now Myanmar) on July 4, 1944, calling Indians to join the Indian National Army and use the opportunity of World War II. |
| Subhas Chandra Bose (Indian National Army) | चलो दिल्ली (Chalo Delhi) | Freedom struggle slogan “On to Delhi.” Hindi. War cry of Netaji Bose's Indian National Army, whose recruits were to set out with it from its headquarters in Rangoon, Burma, in 1944. Also written Dilli Chalo. |
| Subhas Chandra Bose (Indian National Army) | जय हिन्द (Jai Hind) | Freedom struggle slogan “Victory to India.” Hindi. Adopted as the greeting and slogan of the Indian National Army in the 1940s at the suggestion of Bose and his aide Abid Hasan, and most popular from 1943 to 1945. Chempakaraman Pillai is credited with coining the term in 1907; after independence it became a national slogan and appeared on the first stamps of Nov. 21, 1947. |
| Subhash Chandra Bose | तुम मुझे ख़ून दो, मैं तुम्हें आज़ादी दूँगा (Tum mujhe khoon do, main tumhe azadi doonga) | Freedom struggle slogan “Give me blood and I will give you freedom.” Hindustani. Raised by Netaji Subhas Chandra Bose in a speech in Burma (now Myanmar) on July 4, 1944, calling Indians to join the Indian National Army and use the opportunity of World War II.Listed under Subhas Chandra Bose |
| Subhash Chandra Bose (Indian National Army) | चलो दिल्ली (Chalo Delhi) | Freedom struggle slogan “On to Delhi.” Hindi. War cry of Netaji Bose's Indian National Army, whose recruits were to set out with it from its headquarters in Rangoon, Burma, in 1944. Also written Dilli Chalo.Listed under Subhas Chandra Bose (Indian National Army) |
| Subhash Chandra Bose (Indian National Army) | जय हिन्द (Jai Hind) | Freedom struggle slogan “Victory to India.” Hindi. Adopted as the greeting and slogan of the Indian National Army in the 1940s at the suggestion of Bose and his aide Abid Hasan, and most popular from 1943 to 1945. Chempakaraman Pillai is credited with coining the term in 1907; after independence it became a national slogan and appeared on the first stamps of Nov. 21, 1947.Listed under Subhas Chandra Bose (Indian National Army) |
| Subway | Eat Fresh | Brand slogan Subway's long-running tagline, still in use; the chain's "Eat Fresh Refresh" menu overhaul was built on it. |
| Sukarno | Merdeka! Merdeka! Merdeka! | Movement slogan “Freedom! Freedom! Freedom!” Indonesian. Rallying cry of Indonesia's independence leader Sukarno; his daughter Megawati Sukarnoputri later used it to open and close her speeches, quoting her father. |
| The Sun (New York) | It Shines for All | Newspaper slogan Slogan of the historic New York daily The Sun, later revived as The New York Sun. |
| Superman (1978 film) | You'll believe a man can fly | Media slogan Poster tagline for the 1978 film Superman. |
| Surf | सर्फ़ की ख़रीदारी में ही समझदारी है (Surf ki kharidari mein hi samajhdari hai) | Indian brand slogan “Buying Surf is the wise thing to do.” Hindi. Line from Hindustan Lever's Lalitaji campaign for Surf detergent, in which a thrifty housewife explains the value of the costlier powder. |
| Surf Excel | दाग़ अच्छे हैं (Daag Achhe Hain) | Indian brand slogan “Stains are good.” Hindi. Introduced in 2005. Lowe Lintas campaign for Hindustan Unilever's Surf Excel built on the idea that if something good comes from stains, they are good. |
| Swachh Bharat Mission | एक कदम स्वच्छता की ओर (Ek Kadam Swachhata Ki Or) | Indian government campaign “One step toward cleanliness.” Hindi. Tagline of the Swachh Bharat Mission launched by Modi on Oct. 2, 2014. Bhagyashree Sheth of Rajkot wrote the tagline, and Anant Khasbardar of Kolhapur designed the logo of Gandhi's spectacles. |
| Swachh Bharat Mission | स्वच्छ भारत (Swachh Bharat) | Indian government campaign “Clean India.” Hindi. Name and rallying call of the cleanliness and sanitation mission launched by Prime Minister Modi on Oct. 2, 2014, Gandhi's birth anniversary. |
| Swami Dayananda Saraswati | Go back to the Vedas | Indian movement slogan Call of Swami Dayananda Saraswati, founder of the Arya Samaj, urging Hindus to return to the authority of the Vedas. Often asked as Back to the Vedas in exams. |
| Swami Vivekananda | Arise, awake, and stop not till the goal is reached | Indian quotation Vivekananda’s call to the youth of India, a staple of nationalist inspiration. He drew it from the Katha Upanishad (1.3.14): Uttishthata jagrata prapya varan nibodhata. |
| Sydney 2000 Summer Olympics | Share the Spirit | Sports slogan Official slogan of the 2000 Summer Olympics in Sydney, Australia. |
T
| Slogan of | Slogan | Notes |
|---|---|---|
| Taco Bell | Live Más | Brand slogan “Live More.” Spanish and English. Taco Bell adopted the bilingual line in 2012, replacing "Think outside the bun," which Foote, Cone & Belding had created in 2001. |
| Taco Bell | Make a run for the border | Brand slogan Introduced in 1988. Invites a quick trip for Mexican-style food, playing on the U.S. border with Mexico. Taco Bell slogan by Tracy-Locke, changed to "Cross the border" in 1993 after litigation. |
| Taco Bell | Think outside the bun | Brand slogan Taco Bell slogan by Foote, Cone & Belding, used from 2001 until 2012. |
| Tamil Nadu Tourism | Enchanting Tamil Nadu | Indian tourism slogan Tagline used by the Tamil Nadu government in its tourism promotion. |
| Tarana Burke | Me Too | Movement slogan Activist Tarana Burke began using the phrase in 2006 to raise awareness of sexual abuse; it went viral as #MeToo in October 2017 when actor Alyssa Milano urged women to share their experiences after the Harvey Weinstein allegations. |
| Target | Expect More. Pay Less. | Brand slogan Slogan of the U.S. discount retailer Target, introduced in 1994. |
| Tata Capital | Count on Us | Indian brand slogan Brand tagline unveiled by the Tata Group's financial services arm in August 2020, replacing We only do what's right for you. |
| Tata Consultancy Services | Building on Belief | Indian brand slogan Brand statement unveiled by TCS on March 31, 2021, as it began its next decade of transformation-led growth. It was announced by CEO Rajesh Gopinathan and CMO Rajashree R. |
| Tata Consultancy Services (TCS) | Experience certainty | Indian brand slogan Former TCS brand line promising delivery excellence, grown out of the value Certainty to customers set out in 2005. Building on Belief replaced it on March 30, 2021. |
| Tata Motors | Connecting Aspirations | Indian brand slogan Corporate brand promise of Tata Motors, based on its philosophy of bringing people closer; an April 2018 international campaign by Jack in the Box Worldwide publicized it. |
| Tata Tea | जागो रे! (Jaago Re!) | Indian brand slogan “Wake up!” Hindi. Tata Tea campaign that took the tea brand into social awareness messaging. |
| TCS | Experience certainty | Indian brand slogan Former TCS brand line promising delivery excellence, grown out of the value Certainty to customers set out in 2005. Building on Belief replaced it on March 30, 2021.Listed under Tata Consultancy Services (TCS) |
| Telangana peasant movement | Land to the tiller | Indian movement slogan Central slogan of the Telangana peasant revolt of 1946 to 1951, which sought land for those who cultivated it. |
| Telangana statehood movement | జై తెలంగాణ (Jai Telangana) | Indian movement slogan “Hail Telangana.” Telugu. Cry of the 1969 agitation for a separate Telangana state led by the Telangana Praja Samithi, which became known as the Jai Telangana movement; more than 350 students and youth were killed in police firing. Telangana became a state in 2014. |
| The Telegraph (India) | Unputdownable | Indian media slogan Brand line of the Kolkata daily launched July 7, 1982, by the ABP Group, featured in print campaigns for publisher Anandabazar Patrika. Not to be confused with Britain's The Daily Telegraph. |
| Tesco | Every Little Helps | Brand slogan Created in 1993 by the agency Lowe Howard-Spink for the British supermarket chain. It topped an ASA and YouGov poll of the most enduring UK advertising straplines. |
| Texas Department of Transportation | Don't Mess with Texas | Organization slogan Anti-littering slogan created by Tim McClure and Mike Blair of the agency GSD&M for TxDOT, launched on bumper stickers in 1985 with a first TV spot featuring Stevie Ray Vaughan in 1986. Texans later adopted it as a statement of state pride. |
| Texas Revolution (Sam Houston's army) | Remember the Alamo! | Wartime slogan First used in 1836. Rallying cry recalling Santa Anna's cruelty at the Alamo, commonly credited to Gen. Sam Houston. |
| Texian defenders at Gonzales | Come and Take It | Wartime slogan Words on the flag raised over the Gonzales cannon on Oct. 2, 1835, at the opening battle of the Texas Revolution; Col. John McIntosh used the phrase at Fort Morris, Georgia, in 1778. |
| Thai Airways International | Smooth as Silk | Brand slogan Signature tagline of Thailand's national carrier for more than 40 years, meant to convey Thai warmth and service. |
| The New York Times | All the News That's Fit to Print | Newspaper slogan First used in 1897. Adopted under publisher Adolph Ochs, it began as an illuminated billboard in Madison Square and set the paper apart from yellow journalism.Listed under New York Times |
| The New York Times | The Truth Is Worth It | Newspaper slogan Brand campaign created by Droga5, with films released from October 2018 to March 2019 showing the reporting behind Times stories.Listed under New York Times |
| Theodore Roosevelt | A Square Deal All Around | Election campaign slogan Theodore Roosevelt campaign slogan. |
| Theresa May | Brexit means Brexit | Political slogan Said by Theresa May on July 11, 2016, on the eve of becoming British prime minister: Brexit means Brexit and we're going to make a success of it. Her adviser Nick Timothy coined the mantra. |
| Thums Up | आज कुछ तूफ़ानी करते हैं (Aaj Kuch Toofani Karte Hain) | Indian brand slogan “Let's do something wild today.” Hindi. Campaign theme derived from the brand's Taste the Thunder tagline, used with stunt films starring Akshay Kumar. |
| Thums Up | I want my thunder | Indian brand slogan Thums Up campaign line of the 1990s created by Leo Burnett. |
| Thums Up | Taste the Thunder | Indian brand slogan Constant tagline of the cola brand across ambassadors including Akshay Kumar, Salman Khan and Shah Rukh Khan; it spawned campaign themes such as Aaj kuch toofani karte hain (Let's do something wild today). |
| Time's Up | Time's Up | Movement slogan The campaign's name and slogan: the anti-harassment group launched Jan. 1, 2018, with an open letter from Hollywood figures, and Golden Globes guests wore Time's Up pins. It ceased operations in January 2023, moving its funds to the Time's Up Legal Defense Fund. |
| The Times of India | Lead India | Indian media slogan Civic campaign launched by The Times of India Group on India's 60th Independence Day in 2007, a sequel to its India Poised initiative, culminating in a televised leadership contest on STAR One. R. K. Misra of Bengaluru won. |
| The Times of India | Let the Truth Prevail | Indian media slogan Identifying line printed with the name of The Times of India, one of India's oldest English-language dailies. It is also quoted as Let Truth Prevail. |
| Times of India | Lead India | Indian media slogan Civic campaign launched by The Times of India Group on India's 60th Independence Day in 2007, a sequel to its India Poised initiative, culminating in a televised leadership contest on STAR One. R. K. Misra of Bengaluru won.Listed under The Times of India |
| Times of India | Let the Truth Prevail | Indian media slogan Identifying line printed with the name of The Times of India, one of India's oldest English-language dailies. It is also quoted as Let Truth Prevail.Listed under The Times of India |
| Timex | It takes a licking and keeps on ticking | Brand slogan Means the watch survives rough treatment and keeps running. Timex watch campaign developed with the agency Hirshon-Garfield around "torture test" commercials; newsman John Cameron Swayze was the Timex spokesman for about 20 years from 1956. |
| Titan | Be More | Indian brand slogan Introduced in 2008. Ogilvy tagline supervised by Piyush Pandey, launched with a Titan rebrand and new logo. |
| Titan | What's Your Style | Indian brand slogan Introduced in 2004. Titan watches campaign with brand ambassador Aamir Khan that became the brand tagline. |
| TMC (Mamata Banerjee) | মা মাটি মানুষ (Maa, Maati, Manush) | Indian election slogan “Mother, motherland, people.” Bengali. Trinamool Congress slogan in West Bengal, prominent in the party's 2009 campaign under Mamata Banerjee.Listed under All India Trinamool Congress (Mamata Banerjee) |
| TMC (Mamata Banerjee) | দিদিকে বলো (Didi Ke Bolo) | Indian election slogan “Tell Didi.” Bengali. Didi, meaning elder sister, is the popular name of Mamata Banerjee. Public outreach campaign the Trinamool Congress launched on July 29, 2019, ahead of the 2021 West Bengal Assembly election.Listed under All India Trinamool Congress (Mamata Banerjee) |
| TMC (Mamata Banerjee) | খেলা হবে (Khela Hobe) | Indian election slogan “The game is on.” Bengali. First popularized in 2013 by Bangladeshi Awami League politician Shamim Osman at a rally in Narayanganj. The Trinamool Congress made it its unofficial anthem in the 2021 West Bengal Assembly election, and Mamata Banerjee later declared Aug. 16 Khela Hobe Divas.Listed under All India Trinamool Congress (Mamata Banerjee) |
| Tokyo 2020 Summer Olympics | United by Emotion | Sports slogan Official slogan of the Tokyo 2020 Olympics, which were postponed and held in 2021 because of the COVID-19 pandemic. |
| Tony Blair (Labour Party) | Education, education, education | Political slogan Tony Blair named his top three priorities for government as education, education, education in his October 1996 speech to the Labour Party annual conference. |
| Torino 2006 Winter Olympics | Passion Lives Here | Sports slogan Official motto of the 2006 Winter Olympics in Turin, Italy. |
| Tourism Australia | There's Nothing Like Australia | Tourism slogan Tourism Australia campaign launched in 2010 as a long-standing, flexible brand platform, later extended into the Restaurant Australia food campaign; it followed So where the bloody hell are you? (2006). |
| Tourism Authority of Thailand | Amazing Thailand | Tourism slogan Long running tourism slogan of Thailand. |
| Tourism Malaysia | Malaysia, Truly Asia | Tourism slogan Long running tourism slogan of Malaysia, presenting the country as a blend of Asian cultures. |
| Tourism New Zealand | 100% Pure New Zealand | Tourism slogan Launched in 1999 and one of the longest running national tourism campaigns. |
| Toyota | Let's Go Places | Brand slogan Toyota slogan in the U.S. from 2012, by Saatchi & Saatchi and Dentsu America, replacing "Moving Forward.". |
| Toyota | Oh, What a Feeling! | Brand slogan First used by Toyota in the U.S. through Chicago agency Botsford Ketchum, then adopted by Toyota Australia in 1983, where its commercials end with a jump for joy. It remains in use in Australia. |
| Toys "R" Us | I'm a Toys "R" Us Kid | Brand slogan Introduced in 1982. Hook of the Toys "R" Us jingle written in the early 1980s at J. Walter Thompson by Linda Kaplan Thaler, with the key line credited to James Patterson, later a best-selling novelist. The jingle's refrain about not wanting to grow up became one of the best-known U.S. retail jingles. |
| Trinamool Congress (Mamata Banerjee) | মা মাটি মানুষ (Maa, Maati, Manush) | Indian election slogan “Mother, motherland, people.” Bengali. Trinamool Congress slogan in West Bengal, prominent in the party's 2009 campaign under Mamata Banerjee.Listed under All India Trinamool Congress (Mamata Banerjee) |
| Trinamool Congress (Mamata Banerjee) | দিদিকে বলো (Didi Ke Bolo) | Indian election slogan “Tell Didi.” Bengali. Didi, meaning elder sister, is the popular name of Mamata Banerjee. Public outreach campaign the Trinamool Congress launched on July 29, 2019, ahead of the 2021 West Bengal Assembly election.Listed under All India Trinamool Congress (Mamata Banerjee) |
| Trinamool Congress (Mamata Banerjee) | খেলা হবে (Khela Hobe) | Indian election slogan “The game is on.” Bengali. First popularized in 2013 by Bangladeshi Awami League politician Shamim Osman at a rally in Narayanganj. The Trinamool Congress made it its unofficial anthem in the 2021 West Bengal Assembly election, and Mamata Banerjee later declared Aug. 16 Khela Hobe Divas.Listed under All India Trinamool Congress (Mamata Banerjee) |
| Trix | Silly rabbit, Trix are for kids | Brand slogan Introduced in 1959. General Mills cereal slogan by Dancer Fitzgerald Sample, built around the Trix Rabbit. |
U
| Slogan of | Slogan | Notes |
|---|---|---|
| U.S. Air Force | Aim High | Organization slogan U.S. Air Force recruiting slogan, later revived in the extended form Aim High, Fly-Fight-Win. It is a recruiting line, not the service's formal motto.Listed under United States Air Force |
| U.S. anti-Vietnam War movement | Make love, not war | Movement slogan Counterculture slogan of opponents of the Vietnam War; its coiner is disputed among Gershon Legman, Penelope and Franklin Rosemont and Diane Newell Meyer, and the earliest printed uses come from Berkeley protests in early 1965. |
| U.S. Army | An Army of One | Organization slogan U.S. Army recruiting slogan used from 2001 to 2006, succeeding Be All You Can Be (1980 to 2001). It was dropped after critics said it favored individualism over teamwork.Listed under United States Army |
| U.S. Army | Army Strong | Organization slogan U.S. Army recruiting slogan adopted in 2006 to replace An Army of One and phased out between 2015 and 2018 amid declining recruiting numbers.Listed under United States Army |
| U.S. Army | Be All You Can Be | Organization slogan U.S. Army recruiting slogan from 1980, created by N.W. Ayer and kept by Young & Rubicam when it won the account in 1986. Retired in 2001, it was relaunched in March 2023.Listed under United States Army |
| U.S. Army recruiting (James Montgomery Flagg) | I Want YOU for U.S. Army | Wartime slogan Caption of the Uncle Sam recruiting poster painted by illustrator James Montgomery Flagg, showing Uncle Sam pointing at the viewer. |
| U.S. Marine Corps | The Few. The Proud. The Marines. | Organization slogan Marine Corps recruiting slogan created by J. Walter Thompson in 1977.Listed under United States Marine Corps |
| U.S. Marines | The Few. The Proud. The Marines. | Organization slogan Marine Corps recruiting slogan created by J. Walter Thompson in 1977.Listed under United States Marine Corps |
| U.S. Navy | Navy. It's Not Just a Job, It's an Adventure | Organization slogan U.S. Navy recruiting line created by Ted Bates & Company, which took over the Navy account in 1976 and ran variations on the theme until 1988.Listed under United States Navy |
| U.S. Navy (recruiting) | Forged by the Sea | Organization slogan U.S. Navy recruiting tagline by Young & Rubicam, unveiled during the Army-Navy football game on CBS in December 2017. It replaced America's Navy: A Global Force for Good, the line developed by Lowe Campbell Ewald.Listed under United States Navy (recruiting) |
| U.S. Oregon expansionists (1845 to 1846) | Fifty-four forty or fight | Political slogan Demanded the whole Oregon Country up to latitude 54 degrees 40 minutes north, even at the risk of war with Britain. Often called Polk’s 1844 election slogan, but the Oregon Historical Society’s encyclopedia dates it to the expansionist agitation of 1845 and 1846, after Polk’s election; the 1846 Oregon Treaty set the border at the 49th parallel. |
| U.S. wartime mobilization | Remember Pearl Harbor | Wartime slogan American rallying cry after the Japanese attack on Pearl Harbor on Dec. 7, 1941; Cmdr. Lewis Preston Harris is credited with coining it. Sammy Kaye recorded a song of the same title about 10 days after the war began. |
| UEFA | No to Racism | Organization slogan UEFA anti-discrimination campaign name and slogan, run with the FARE network; captains wear No to Racism armbands and players hold pennants on a dedicated Champions League and Europa League matchday each season. |
| UK Department of Health | Catch it. Bin it. Kill it. | Public health slogan British respiratory hygiene campaign urging people to carry tissues for coughs and sneezes, throw them away and wash their hands. Radio and press advertising ran in January 2011, and the Department of Health relaunched it on Jan. 2, 2013, to curb flu. |
| UK government (COVID-19 campaign) | Stay Home, Protect the NHS, Save Lives | Public health slogan Official British government message adopted after Prime Minister Boris Johnson imposed the national COVID-19 lockdown on March 23, 2020. In England it gave way in May 2020 to Stay Alert, Control the Virus, Save Lives; the devolved governments kept their own messages. |
| UK government (road safety public information films) | Clunk Click Every Trip | Road safety slogan Slogan of British public information films urging drivers to fasten seat belts after closing the car door, first presented by Shaw Taylor in summer 1970 and by Jimmy Savile from 1971 to 1975. The campaign helped pave the way for compulsory front seat belt use from Jan. 31, 1983. |
| UK Ministry of Agriculture | Dig for Victory | Wartime slogan World War II campaign launched in 1939 urging Britons to grow their own food; Minister of Food Lord Woolton was a key figure in it. |
| UK Ministry of Information | Freedom Is in Peril. Defend It With All Your Might | Wartime slogan One of the three 1939 Home Publicity posters, alongside Keep Calm and Carry On. |
| UK Ministry of Information | Keep Calm and Carry On | Wartime slogan One of three Home Publicity posters designed in 1939 for use after heavy air raids but rarely displayed; a copy found at Barter Books in Alnwick in 2000 made it a worldwide craze. |
| UK Ministry of Information | Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory | Wartime slogan First poster of the 1939 Home Publicity series that also included Keep Calm and Carry On. |
| Ukrainian national movement | Слава Україні! Героям слава! (Slava Ukraini! Heroiam slava!) | Political slogan “Glory to Ukraine! Glory to the heroes!” Ukrainian. Greeting popular in the War of Independence (1917 to 1921) and revived during Euromaidan. President Petro Poroshenko announced it as the greeting of the Armed Forces in August 2018, and Law No. 2587-VIII of Oct. 4, 2018, wrote it into military regulations. It became a worldwide rallying cry after Russia’s 2022 invasion. |
| UltraTech Cement | The Engineer's Choice | Indian brand slogan Baseline of UltraTech Cement, India's largest cement brand, built on endorsement by engineers rather than celebrities. Marketing head Kumar Pillay explained the positioning in an October 2021 interview with Indian Cement Review. |
| Ulysses S. Grant (1868 campaign) | Let Us Have Peace | Election campaign slogan Grant's 1868 campaign slogan in the aftermath of the Civil War. |
| UN Environment Programme (World Environment Day) | Beat Plastic Pollution | Organization slogan Theme of the 45th World Environment Day in 2018, hosted by India. UNEP later ran #BeatPlasticPollution as the 2023 and 2025 campaign hashtag. |
| UN Environment Programme (World Environment Day) | Only One Earth | Organization slogan The slogan of the first World Environment Day, held in 1973 with Switzerland as host, drawn from the 1972 Stockholm conference. It returned as the theme in 1974 (United States) and in 2022, when Sweden hosted. |
| UN Sustainable Development Goals (2030 Agenda) | Leave No One Behind | Organization slogan Called the central, transformative promise of the 2030 Agenda and its Sustainable Development Goals, a pledge made by UN member states. |
| UN Women | HeForShe | Organization slogan UN Women solidarity movement inviting men and boys to work for gender equality. Launched Sept. 20, 2014, at UN headquarters in New York by Goodwill Ambassador Emma Watson and Secretary-General Ban Ki-moon. |
| UNAIDS | Zero Discrimination | Organization slogan Campaign name and slogan of UNAIDS, tied to Zero Discrimination Day, observed every year on March 1. It challenges people to recognize everyday discrimination and act to stop it. |
| Uncle Chips | Bole mere lips, I love Uncle Chips | Indian brand slogan “My lips say, I love Uncle Chips.” Hinglish. Jingle line for Uncle Chips potato chips created by the agency Contract Advertising. |
| Under Armour | Protect This House | Brand slogan Under Armour introduced the Protect This House tagline in 2003. It revived the line about 20 years later in a March Madness campaign in March 2023 featuring Stephen Curry, created with agency Zambezi. |
| UNICEF | for every child | Organization slogan Tagline of UNICEF's brand repositioning unveiled in New York in December 2016. |
| Unilever (Persil, OMO, Surf Excel) | Dirt Is Good | Brand slogan Brand platform Unilever created in 2004 to unite its laundry brands, sold as OMO, Persil, Surf Excel, Breeze, Rinso, Ala or Skip in different markets. It recast dirt as part of children exploring and learning. |
| Union Bank of India | Good People To Bank With | Indian brand slogan Tagline of the public sector Union Bank of India. |
| UNiTE to End Violence against Women campaign (UN Secretary-General) | Orange the World | Organization slogan First used in 2015. Call of the UN Secretary-General's UNiTE campaign during the 16 Days of Activism, Nov. 25 to Dec. 10, asking people to light up streets, schools and landmarks in orange, the campaign's color for a future free of violence. |
| United Airlines | Fly the Friendly Skies | Brand slogan Created by agency Leo Burnett in 1965 and used until 1996. United revived it in September 2013 through agency McGarryBowen. |
| United Farm Workers | Boycott Grapes | Movement slogan Slogan of the United Farm Workers' consumer boycott that grew out of the 1965 Delano grape strike led by Larry Itliong, César Chávez and Dolores Huerta; a 1974 UFW flyer urged Boycott Grapes, Lettuce and Gallo Wine. |
| United Nations (ActNow campaign) | ActNow | Organization slogan Campaign name and call to action of the UN campaign for individual action, launched at the UN Climate Change Conference (COP24) in December 2018 with a call from Sir David Attenborough. It later expanded to cover all the Sustainable Development Goals. |
| United Negro College Fund | A mind is a terrible thing to waste | Organization slogan Created by Young & Rubicam with the Advertising Council for the United Negro College Fund; in use for over 40 years, it has helped raise more than $2 billion for students. |
| United Parcel Service | What can Brown do for you? | Brand slogan Introduced in February 2002 as only the fifth tagline in the parcel company's history; brown is the UPS brand color.Listed under UPS |
| United States Air Force | Aim High | Organization slogan U.S. Air Force recruiting slogan, later revived in the extended form Aim High, Fly-Fight-Win. It is a recruiting line, not the service's formal motto. |
| United States Army | An Army of One | Organization slogan U.S. Army recruiting slogan used from 2001 to 2006, succeeding Be All You Can Be (1980 to 2001). It was dropped after critics said it favored individualism over teamwork. |
| United States Army | Army Strong | Organization slogan U.S. Army recruiting slogan adopted in 2006 to replace An Army of One and phased out between 2015 and 2018 amid declining recruiting numbers. |
| United States Army | Be All You Can Be | Organization slogan U.S. Army recruiting slogan from 1980, created by N.W. Ayer and kept by Young & Rubicam when it won the account in 1986. Retired in 2001, it was relaunched in March 2023. |
| United States Marine Corps | The Few. The Proud. The Marines. | Organization slogan Marine Corps recruiting slogan created by J. Walter Thompson in 1977. |
| United States Navy | Navy. It's Not Just a Job, It's an Adventure | Organization slogan U.S. Navy recruiting line created by Ted Bates & Company, which took over the Navy account in 1976 and ran variations on the theme until 1988. |
| United States Navy (recruiting) | Forged by the Sea | Organization slogan U.S. Navy recruiting tagline by Young & Rubicam, unveiled during the Army-Navy football game on CBS in December 2017. It replaced America's Navy: A Global Force for Good, the line developed by Lowe Campbell Ewald. |
| United Way | Live United | Organization slogan United Way's rallying line, also used as the hashtag #LiveUnited. United Way Worldwide launched the eight-week Live United Initiative on June 1, 2021, with Russell Wilson and Ciara as co-chairs, to support COVID-19 recovery. |
| UPS | What can Brown do for you? | Brand slogan Introduced in February 2002 as only the fifth tagline in the parcel company's history; brown is the UPS brand color. |
| USA Today | The Nation's Newspaper | Newspaper slogan Slogan of the U.S. national daily founded by Gannett. |
V
| Slogan of | Slogan | Notes |
|---|---|---|
| Vajpayee | जय जवान, जय किसान, जय विज्ञान (Jai Jawan, Jai Kisan, Jai Vigyan) | Indian political slogan “Hail the soldier, hail the farmer, hail science.” Hindi. Atal Bihari Vajpayee added Jai Vigyan after the 1998 Pokhran nuclear tests to Shastri's 1965 slogan Jai Jawan Jai Kisan, stressing the role of knowledge in India's progress.Listed under Atal Bihari Vajpayee |
| Vallabhbhai Patel | Don't pay tax | Indian movement slogan English rendering of the no revenue call of the peasant satyagrahas Patel led in Gujarat, above all the Bardoli Satyagraha of 1928; it is a campaign instruction, not a phrase he coined.Listed under Sardar Vallabhbhai Patel |
| Vancouver 2010 Olympic and Paralympic Winter Games | With Glowing Hearts | Sports slogan Motto of the Vancouver 2010 Winter Games, taken from a line of the English lyrics of O Canada; the Games' French motto likewise comes from the anthem's French lyrics. |
| Vanshidhar Shukla and Ram Singh Thakuri (Indian National Army) | क़दम क़दम बढ़ाए जा (Kadam Kadam Badhaye Ja) | Freedom struggle slogan “Keep moving forward step by step.” Hindustani. First used in 1942. Marching song of the Indian National Army, written by Vanshidhar Shukla and set to music by INA bandmaster Ram Singh at Subhas Chandra Bose's request. |
| Verizon Wireless | Can you hear me now? | Brand slogan Introduced in 2002. A test caller checks reception, implying Verizon’s network works everywhere. Verizon Wireless campaign by Bozell featuring actor Paul Marcarelli as the Test Man. |
| Vichy France (Philippe Pétain) | Travail, famille, patrie | Wartime slogan “Work, family, fatherland.” French. Motto of the Vichy regime of Marshal Philippe Pétain from 1940, replacing the republican Liberté, égalité, fraternité. It was first the motto of the Croix de Feu and the Parti social français of Colonel de La Rocque. |
| Vietnam tourism | Timeless Charm | Tourism slogan Vietnam's national tourism slogan, listed among Asian country tourism slogans in 2023. |
| Vietnam War draft resistance | Hell no, we won't go! | Movement slogan Chant of U.S. protesters resisting the military draft during the Vietnam War in the late 1960s, a period of draft card burnings and rising Selective Service prosecutions. |
| The Village Voice | The Newspaper That Can't Be Bought | Newspaper slogan A double meaning: the paper could not be bribed and was distributed free. Slogan of the New York alternative weekly. |
| Vimal | A Woman Expresses Herself In Many Ways... One Of Them Is Vimal | Indian brand slogan Line for Reliance's Vimal sarees written by adman Frank Simoes. |
| Vinoba Bhave | जय जगत् (Jai Jagat) | Indian movement slogan “Victory to the world.” Hindi. Coined by the Gandhian leader Vinoba Bhave at a 1957 conference in Karnataka after hearing chants of Jai Karnataka, to promote the idea of the world as one family. It is a post independence slogan. |
| Virginia (tourism) | Virginia Is for Lovers | Tourism slogan Created by David N. Martin and George Woltz of Martin and Woltz, later The Martin Agency, and adopted by the Virginia State Travel Service in 1969. Inducted into the Madison Avenue Advertising Walk of Fame in 2009. |
| Virginia Gazette | Open to All Parties but Influenced by None | Newspaper slogan Tagline of one of three rival papers printed as the Virginia Gazette in Williamsburg in 1775. |
| Virginia Slims | You've come a long way, baby | Brand slogan Ties smoking to women's progress toward equality. Cigarette campaign for Virginia Slims, aimed at women, by the agency Leo Burnett. |
| Visa | It's everywhere you want to be | Brand slogan Created by BBDO New York and launched Oct. 1, 1985; replaced by "Life Takes Visa" in 2006 and revived as "Everywhere You Want To Be" in 2014. |
| Vivekananda | Arise, awake, and stop not till the goal is reached | Indian quotation Vivekananda’s call to the youth of India, a staple of nationalist inspiration. He drew it from the Katha Upanishad (1.3.14): Uttishthata jagrata prapya varan nibodhata.Listed under Swami Vivekananda |
| Vodafone | Power to You | Brand slogan Vodafone strapline used for almost 10 years until October 2017, when the group replaced it with The Future Is Exciting. Ready? in a global repositioning. |
| Vodafone India | Change is Good | Indian brand slogan Campaign line used when Hutch was rebranded as Vodafone Essar in 2007. |
| Vodafone India | Happy To Help | Indian brand slogan Service promise of Vodafone Essar from 2007; the ZooZoo campaign was an extension of it. |
| Volkswagen | Das Auto | Brand slogan “The Car.” German. Volkswagen's global slogan from 2007 under CEO Martin Winterkorn; dropped in December 2015 after the diesel emissions scandal in favor of the plain word "Volkswagen.". |
| Volkswagen | Drivers Wanted | Brand slogan Volkswagen of America campaign created by Arnold Communications and launched in 1995. Agency Johannes Leonardo revived it for Super Bowl LX in February 2026. |
| Volkswagen | Think Small | Brand slogan Introduced in 1959. Urges buyers to value a small, modest car. Campaign for the Volkswagen Beetle by Doyle Dane Bernbach (DDB). Advertising Age ranked it the No. 1 advertising campaign of the 20th century. |
| Volvo Cars | Volvo. for life | Brand slogan Global brand tagline of Volvo Cars, which the company linked to its safety heritage in its 2006 company overview. In March 2023 Volvo launched a new For Life brand platform with AKQA and Grey. |
| Vote Leave (Brexit campaign) | Take Back Control | Election campaign slogan Slogan of the Brexit campaign to leave the European Union. |
W
| Slogan of | Slogan | Notes |
|---|---|---|
| The Wall Street Journal | The Daily Diary of the American Dream | Newspaper slogan Began as an advertising slogan for the U.S. financial daily. |
| Wall Street Journal | The Daily Diary of the American Dream | Newspaper slogan Began as an advertising slogan for the U.S. financial daily.Listed under The Wall Street Journal |
| Walmart | Always Low Prices. Always. | Brand slogan Walmart’s Always marketing line dates from 1989 and ran in several wordings until Save Money. Live Better. replaced it in 2007. |
| Walmart | Save Money. Live Better. | Brand slogan Walmart's slogan since Sept. 13, 2007, its first new companywide slogan in 19 years. The current slogan. |
| Walter Mondale | Where's the beef? | Election campaign slogan Asks where the substance is. Borrowed from a Wendy's commercial, Mondale used it to question rival Gary Hart's substance. |
| Warren G. Harding (1920 campaign) | America First | Election campaign slogan Slogan of Harding’s 1920 campaign, which tapped isolationist sentiment after World War I. Woodrow Wilson had used the phrase in 1915, and later users include Donald Trump. |
| Warren G. Harding (1920 campaign) | Return to normalcy | Election campaign slogan First used in 1920. Promised a return to normal life after World War I. |
| The Washington Post | Democracy Dies in Darkness | Newspaper slogan Adopted in February 2017 as the newspaper's slogan, replacing the earlier line The paper that digs deeper. |
| Washington Post | Democracy Dies in Darkness | Newspaper slogan Adopted in February 2017 as the newspaper's slogan, replacing the earlier line The paper that digs deeper.Listed under The Washington Post |
| Wendy's | Quality Is Our Recipe | Brand slogan Wendy's paints the slogan Quality Is Our Recipe on the side of its restaurant buildings. Dave Thomas founded the chain in Ohio in 1969. |
| Wendy's | Where's the beef? | Brand slogan Mocks rival burgers with big buns and little meat, and became a catchphrase for asking where the substance is. Wendy's campaign by Dancer Fitzgerald Sample in which actress Clara Peller spoke the line. Walter Mondale later used it against Gary Hart in the 1984 Democratic presidential nomination race. |
| West Bengal Tourism | The Sweetest Part of India | Indian tourism slogan Tagline adopted by West Bengal's tourism department in 2016 under a new Experience Bengal brand identity that replaced Beautiful Bengal, backed by a national TV, radio and airport campaign. |
| Westinghouse Electric (J. Howard Miller poster) | We Can Do It! | Wartime slogan Poster by Pittsburgh artist J. Howard Miller shown in Westinghouse factories in February 1943 to lift female workers' morale; rediscovered in the early 1980s, it became a feminist icon often mislabeled Rosie the Riveter. |
| Wheaties | The Breakfast of Champions | Brand slogan Introduced in 1933. General Mills cereal slogan created with the Knox Reeves agency; Lou Gehrig appeared on the box in 1934, starting its link with sports stars. |
| WHO | Health for All by the Year 2000 | Organization slogan Target adopted by the 30th World Health Assembly in 1977 and championed by WHO Director General Halfdan Mahler, who called it a battle cry; the 1978 Alma-Ata Declaration on primary health care followed.Listed under World Health Organization |
| WHO | SAVE LIVES: Clean Your Hands | Public health slogan Annual global WHO hand hygiene campaign launched in 2009 and marked on World Hand Hygiene Day, May 5. Its core message is that health workers should clean their hands at the right time and in the right way.Listed under World Health Organization |
| William Henry Harrison (1840 campaign) | Tippecanoe and Tyler Too | Election campaign slogan Tippecanoe was Harrison's nickname, recalling his 1811 victory at Tippecanoe; John Tyler was his running mate. Whig slogan of the 1840 campaign. |
| Wills Navy Cut (ITC) | Made For Each Other | Indian brand slogan ITC cigarette campaign built around a couples contest that began in 1969 and ended in 2004. |
| Willy Brandt | Mehr Demokratie wagen | Political slogan “Dare more democracy.” German. From West German Chancellor Willy Brandt's first government policy statement to the Bundestag on Oct. 28, 1969: Wir wollen mehr Demokratie wagen. He promised young people greater participation and a lower voting age. |
| Winston | Winston tastes good like a cigarette should | Brand slogan Historical advertising tagline of Winston cigarettes. |
| Wipro | Applying Thought | Indian brand slogan Corporate tagline of the Indian IT services company Wipro. |
| Wisk | Ring around the collar | Brand slogan Refers to the dirty line that forms inside shirt collars. Laundry detergent campaign for Wisk launched in 1968. |
| Women's rights movement | My body, my choice | Movement slogan Feminist abortion rights slogan, regularly chanted at rallies by 1970, before Roe v. Wade; its coiner is unknown. After the 2024 U.S. election it was inverted online as Your body, my choice. |
| Women's Social and Political Union (Emmeline Pankhurst) | Deeds not words | Movement slogan Motto of the militant suffragette WSPU, founded in Manchester in 1903 by Emmeline Pankhurst with her daughters Christabel, Sylvia and Adela. |
| Women's suffrage movement (UK) | Votes for Women | Movement slogan Rallying cry that named the British campaign for women's suffrage; women over 21 won equal voting rights with men in 1928. |
| Woodrow Wilson (1916 campaign) | He kept us out of war | Election campaign slogan First used in 1916. Wilson's reelection slogan, months before the U.S. entered World War I in 1917. |
| World Health Organization | Health for All by the Year 2000 | Organization slogan Target adopted by the 30th World Health Assembly in 1977 and championed by WHO Director General Halfdan Mahler, who called it a battle cry; the 1978 Alma-Ata Declaration on primary health care followed. |
| World Health Organization | SAVE LIVES: Clean Your Hands | Public health slogan Annual global WHO hand hygiene campaign launched in 2009 and marked on World Hand Hygiene Day, May 5. Its core message is that health workers should clean their hands at the right time and in the right way. |
| World Social Forum | Another world is possible | Organization slogan Slogan of the World Social Forum, first held in Porto Alegre, Brazil, in January 2001. The forum meets alongside the World Economic Forum in Davos as its counterpoint. |
| Wrigley's Doublemint | Double your pleasure, double your fun | Brand slogan Chewing gum slogan used with twin imagery since 1959. |
| WSJ | The Daily Diary of the American Dream | Newspaper slogan Began as an advertising slogan for the U.S. financial daily.Listed under The Wall Street Journal |
Y
| Slogan of | Slogan | Notes |
|---|---|---|
| Yahoo | Do You Yahoo? | Brand slogan Tagline of Yahoo's first television campaign in 1996, known for its yodel, created by the San Francisco agency Black Rocket. The series continued into the late 1990s. |
| Yamaha Motor | Revs your Heart | Brand slogan Brand slogan Yamaha Motor announced on Feb. 14, 2013, for worldwide use from March 2013 alongside a new brand statement; it expresses the company's aim to deliver Kando, a Japanese word for deep satisfaction and intense excitement. |
| Yes Bank | Experience Our Expertise | Indian brand slogan Tagline of the private sector Yes Bank. |
| YouTube | Broadcast Yourself | Brand slogan Trademarked slogan set beneath the YouTube logo in the site's early years. In October 2006 it was moved to its own line and marked with a TM symbol. |
| Yusuf Meherally | Quit India | Freedom struggle slogan Coined by the socialist and trade unionist Yusuf Meherally, later Mayor of Bombay, and adopted by Gandhi for the movement launched on Aug. 8, 1942, also called August Kranti. Its Hindi form is Bharat Chhodo. |
| Yusuf Meherally | Simon Go Back | Freedom struggle slogan Coined by Yusuf Meherally of the Bombay Youth League and written on black flags when the all-white Simon Commission reached Bombay on Feb. 3, 1928. Exam books often link it to Lala Lajpat Rai, who led the Lahore protest of Oct. 30, 1928, where he was fatally injured in a police lathi charge. |
Z
| Slogan of | Slogan | Notes |
|---|---|---|
| Zee News | सोच बदलो देश बदलो (Soch Badlo Desh Badlo) | Indian media slogan “Change your thinking, change the country.” Hindi. Tagline adopted by the Hindi news channel Zee News in a January 2013 rebrand. |
| Zee News | जज़्बा सोच का (Jazba Soch Ka) | Indian media slogan “The passion of thought.” Hindi. Earlier tagline of Zee News, replaced by Soch Badlo Desh Badlo in January 2013. |
More A-to-Z lists
For other A-to-Z lists, see the List of Phobias, the List of Manias, the List of Hobbies, the List of Branches of Science, the List of Collective Nouns and the List of Mottoes.
Frequently asked questions
What is a slogan?
A slogan is a short, memorable phrase used to rally people or to sell: a political cry such as Inquilab Zindabad, a campaign line such as Swachh Bharat or a brand line such as Just Do It. Unlike a motto, a slogan is written to persuade and is often replaced when the campaign ends.
Who gave the slogan Jai Jawan Jai Kisan?
Prime Minister Lal Bahadur Shastri, in 1965, during the war with Pakistan and a food shortage, to honor the soldier and the farmer. Atal Bihari Vajpayee added Jai Vigyan in 1998, and Narendra Modi added Jai Anusandhan in 2019.
Who gave the slogan Do or Die?
Mahatma Gandhi, in his speech launching the Quit India Movement at Gowalia Tank Maidan in Bombay on Aug. 8, 1942. The words Quit India themselves are credited to Yusuf Meherally.
Who gave the slogan Inquilab Zindabad?
The poet and freedom fighter Hasrat Mohani coined it in 1921; Bhagat Singh and his comrades made it famous when they raised it in the Central Legislative Assembly in 1929.
Who said Swaraj is my birthright and I shall have it?
Bal Gangadhar Tilak, known as Lokmanya Tilak, made the Marathi line famous in the Home Rule era; some accounts credit his associate Joseph Baptista with first using the phrase.
What is the difference between a slogan and a motto?
A motto is adopted to last and states a lasting ideal, often in a law, charter or coat of arms; a slogan is written for a campaign, a cause or a product. Mottoes have their own list on GKBook.
Explore all general-knowledge topics and the A-to-Z lists.
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